Generative engine optimization Trends & Statistics
Consumers gravitate to AI shopping recommendations that show product cards
Brands can improve organic discovery by giving AI platforms the images and product details needed to build them.
Most big brands are neglecting robots.txt files as part of their AI search strategies
By adding clearer website access instructions, brands can push AI crawlers to high-value content.
AI Visibility Index: B2B Agencies and Marketing Technology Leaderboard, August 2026
In August 2026, we analyzed 6,560 ChatGPT recommendations across 28 B2B agency and marketing technology categories to compile the AI Visibility Index.
AI Visibility Index: US Consumer Health Leaderboard, August 2026
In August 2026, we analyzed 4,680 ChatGPT recommendations across 20 consumer health categories to compile the AI Visibility Index.
Amazon gives brands more control over AI shopping conversations
AI Visibility Index: B2B Software and Platforms Leaderboard, August 2026
In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI Visibility Index.
YouTube’s AI citation lead makes video a bigger piece of GEO strategy
High citations and visibility means brands need videos built for AI comprehension, not just audience engagement.
AI Visibility Index: US Retail Stores Leaderboard, August 2026
In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.
Customer reviews fuel trust in AI recommendations, putting GEO into sharper focus
As chatbots influence purchases, brands should make authentic customer feedback central to GEO efforts.
AI Visibility Index: Travel and Hospitality Leaders and Movers, August 2026
In August 2026, we analyzed 4,940 ChatGPT responses across seven travel and hospitality categories to compile the AI Visibility Index.
AI shapes purchase decisions beyond what brands can control with ads
What chatbots surface about a product can matter beyond the visibility brands pay for.
Amazon blocks Meta's Muse agent to retain control of first-party data
AI agents could weaken retail media data and ad exposure, pushing brands to rethink their Amazon strategies.
Google trials sponsored suggestions in AI Mode, but the format shows growing pains
The format fits AI search naturally, but its similarity to organic answers could undermine brand trust.
The Future of Digital 2027
AI is gaining influence over what consumers discover and consider long before it commands a meaningful share of the digital economy. But existing advantages in reaching consumers, earning trust, and driving transactions still matter.
Meta’s Muse fuels the rise of personal agentic AI, but gaps to adoption remain
Marketers should optimize all digital content as Muse accesses social and email accounts.
Google’s AI Mode and Search call for distinct commerce strategies
AI Mode and Search rarely show the same products, requiring marketers to treat them as distinct commerce channels.
ChatGPT earns search engine designation in the EU, cements AI’s role in discovery
EU oversight validates AI’s role in discovery, but marketers shouldn’t divert traditional search budgets yet.
Gen Z turns to AI for decisions and ideas, widening brands’ visibility opportunities
Gen Z’s varied AI use expands brand visibility: Marketers can reach users with content built for AI answers, ideas, and decisions.
AI Visibility Index: US Food and Beverage Leaderboard, July 2026
In July 2026, we analyzed 7,460 ChatGPT recommendations across 16 food and beverage categories to compile the EMARKETER AI Visibility Index.
Meta AI’s paid tiers test whether ubiquity can translate into adoption
High awareness hasn’t translated to user trial, making paid adoption a steep next step for Meta.
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