In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.
Profound brings AI search ads into focus: New visibility and relevance metrics could help marketers size up rivals as AI search remains tough to measure.
AI recommendations are reshaping beauty and personal care discovery. In our Q2 2026 update, we track brand visibility, the sources shaping recommendations, and what it takes to stay competitive.
Dermatologist backing and retailer reach may matter more than ad budgets.
AI is adding a new layer to brand discovery before buyers reach a website. As citations and synthesized answers gain importance, marketers face pressure to invest despite shaky measurement and evolving best practices.
AI answers become a brand battleground: Contentful’s AEO tool reveals how AI forms brand perceptions and suggests fixes to improve visibility.
In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.
In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
LinkedIn posts from digital health founders generate more engagement and AI citations than brand profiles, increasing visibility and discoverability beyond company pages.
B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.
How brands lost control of the story—and what comes after the hangover.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
The path to purchase describes how consumers move from initial awareness to buying a product or service. In 2026, that journey looks nothing like the linear funnel marketers once relied on. Generative AI (genAI) tools, social commerce platforms, and compressed decision cycles are creating new routes to conversion that bypass traditional search-and-browse patterns. This FAQ examines what is driving these shifts and how marketers can adapt.
This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.
The field is new, the terminology is unsettled, and vendor hype runs high. This FAQ separates what's real from what's speculative.
Algorithms summarize the news, nudging marketers beyond legacy outlet mentions.
AI is reshaping how people discover, evaluate, and buy products. As assistants and emerging agents take on more of the shopping journey, retailers must rethink how they surface products and compete for influence in the purchase journey.
As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.
The company is shifting tactics as users prefer to purchase on retail sites rather than in chatbots.
SearchAtlas pushes marketers to manage AI agents—not dashboards—as stacks consolidate.
Powerful data and analysis on nearly every digital topic.
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