Generative engine optimization Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Generative engine optimization
Al Visibility Index: Tech Hardware and Devices Leaderboard, June 2026

Al Visibility Index: Tech Hardware and Devices Leaderboard, June 2026

Article
Jul 13, 2026

In June 2026, we analyzed 4,010 ChatGPT recommendations across 13 categories in the tech hardware and devices industry to compile the AI Visibility Index.

AI search advertising gets an early measurement framework with Profound

AI search advertising gets an early measurement framework with Profound

Article
Jul 07, 2026

Profound brings AI search ads into focus: New visibility and relevance metrics could help marketers size up rivals as AI search remains tough to measure.

AI Visibility Index: Personal Care and Beauty Quarterly Insights

AI Visibility Index: Personal Care and Beauty Quarterly Insights

Report
Jun 30, 2026

AI recommendations are reshaping beauty and personal care discovery. In our Q2 2026 update, we track brand visibility, the sources shaping recommendations, and what it takes to stay competitive.

AI search reshapes beauty brand discovery

AI search reshapes beauty brand discovery

Article
Jun 30, 2026

Dermatologist backing and retailer reach may matter more than ad budgets.

A CMO Guide to GEO

A CMO Guide to GEO

Report
Jun 26, 2026

AI is adding a new layer to brand discovery before buyers reach a website. As citations and synthesized answers gain importance, marketers face pressure to invest despite shaky measurement and evolving best practices.

Contentful gives marketers a clearer view into AI brand perceptions

Article
Jun 24, 2026

AI answers become a brand battleground: Contentful’s AEO tool reveals how AI forms brand perceptions and suggests fixes to improve visibility.

AI Visibility Index: Financial Services Leaders & Movers, May 2026

AI Visibility Index: Financial Services Leaders & Movers, May 2026

Article
Jun 09, 2026

In May 2026, we analyzed 5,600 ChatGPT responses across nine financial services categories to compile the AI Visibility Index.

AI Visibility Index: Personal Care & Beauty Leaders & Movers, May 2026

AI Visibility Index: Personal Care & Beauty Leaders & Movers, May 2026

Article
Jun 09, 2026

In May 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.

LinkedIn engagement strongly favors posts from health tech founders over brands

Article
Jun 02, 2026

LinkedIn posts from digital health founders generate more engagement and AI citations than brand profiles, increasing visibility and discoverability beyond company pages.

B2B marketers face an AI visibility readiness gap

B2B marketers face an AI visibility readiness gap

Article
May 28, 2026

B2B AI ambitions outpace readiness: CMOs want AI visibility, yet fragmented metrics and thin expertise stall results.

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Fear and loathing in advertising: The old playbook is dead

Article
May 18, 2026

How brands lost control of the story—and what comes after the hangover.

FAQ on affiliate marketing: How AI and creators are reshaping the channel in 2026

Article
Apr 28, 2026

This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.

FAQ on the path to purchase: What marketers need to know as AI and social commerce redefine buying

FAQ on the path to purchase: What marketers need to know as AI and social commerce redefine buying

Article
Apr 08, 2026

The path to purchase describes how consumers move from initial awareness to buying a product or service. In 2026, that journey looks nothing like the linear funnel marketers once relied on. Generative AI (genAI) tools, social commerce platforms, and compressed decision cycles are creating new routes to conversion that bypass traditional search-and-browse patterns. This FAQ examines what is driving these shifts and how marketers can adapt.

FAQ on agentic commerce: How brands should act now to compete in an AI-driven landscape

FAQ on agentic commerce: How brands should act now to compete in an AI-driven landscape

Article
Apr 07, 2026

This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.

FAQ on GEO and AEO: Where AI search and SEO overlap in 2026

Article
Apr 02, 2026

The field is new, the terminology is unsettled, and vendor hype runs high. This FAQ separates what's real from what's speculative.

Search engines rival social as top breaking news source for young adults

Search engines rival social as top breaking news source for young adults

Article
Mar 27, 2026

Algorithms summarize the news, nudging marketers beyond legacy outlet mentions.

The Next Era of Retail

The Next Era of Retail

Report
Mar 24, 2026

AI is reshaping how people discover, evaluate, and buy products. As assistants and emerging agents take on more of the shopping journey, retailers must rethink how they surface products and compete for influence in the purchase journey.

Creator Economy 2026

Creator Economy 2026

Report
Mar 12, 2026

As brands incorporate creators and influencers into more of their marketing and advertising strategies, they are fueling the growth of the creator economy, while making it more competitive and complex.

OpenAI’s agentic commerce ambitions get a reality check

Article
Mar 05, 2026

The company is shifting tactics as users prefer to purchase on retail sites rather than in chatbots.

SearchAtlas pushes marketing into the agentic era

Article
Mar 04, 2026

SearchAtlas pushes marketers to manage AI agents—not dashboards—as stacks consolidate.

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