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About
The Next Era of Retail
AI-Assisted Consumers and Agents Will Reshape the Path to Purchase
Retail’s next era will be shaped by slower growth and AI-driven shopping. Retailers must serve three consumer types—human shoppers, AI-assisted shoppers, and autonomous AI agents—while building experiences and data foundations that influence both people and machines.
Key Question: How should retailers and brands develop commerce strategies to gain preference from human consumers, AI-assisted shoppers, and autonomous agents?
Key Stat: AI platforms could drive up to 13.7% of retail ecommerce sales in 2029, worth $225.21 billion, if consumers move more quickly into AI-assisted shopping.
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