VR growth is slowing as AR moves into everyday behavior. Smartphones are making immersive content easier to adopt, while headsets still face limits in comfort, use cases, and reach.

International travelers are looking for affordability and health benefits when going abroad.

BHN sees TikTok Shop’s intense growth as an opportunity to snag more young social ecommerce buyers’ spend.

Digital detox drives IRL marketing: From Pinterest to Netflix, companies court screen-weary youth with phone bans and offline experiences.

Fintech Nuuvia has embedded financial education in its app for community banks and credit unions.

YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.

Kids 7–14 sway clothing, food, and digital buys as social media fuels early brand pull.

FICO data reveals the younger cohort is surprisingly mirroring millennial adoption of credit card products.

AI is reshaping how people discover, evaluate, and buy products. As assistants and emerging agents take on more of the shopping journey, retailers must rethink how they surface products and compete for influence in the purchase journey.

Education solutions company Sallie has launched Backpack Media, an education media network that offers marketers access to Gen Z and Gen Alpha students and the families influencing their purchasing decisions across Sallie’s owned properties, the open web, and CTV.

Lowe’s wants to hook Gen Alpha on home improvement with the introduction of theLowe’s Kids Club, a rewards program with perks like in-store workshops, access to digital content, and a lollipop with every visit.

The Salvation Army is setting up shop in Roblox, using the gaming platform to introduce its users to thrifting and win their loyalty at an early age. The new Roblox experience “Thrift Score” models a real Salvation Army store and is stocked with player donations, original designs from players and content creators, as well as digital replicas of the physical stores' actual merchandise.

This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.

64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.

66% of UK/US parents say their children ages 10-15 significantly influence clothing, shoes, and accessories purchases, making it the top category where Gen Alpha sways family spending, according to a November 2025 study from Teneo.

The retailer is looking to make early inroads with younger consumers.

61% of US Gen Alpha children spend 2 or more hours daily on mobile devices, the highest multi-hour usage rate across all platforms, according to August 2025 data from Morning Consult.

Gen Alpha’s digital world is built around YouTube, gaming, and creator-led content. This report examines how early immersion, platform controls, and shifting norms are reshaping engagement as the cohort approaches adolescence.

Behaviors vary between kids with Gen X vs. millennial parents.

Neobanks and fintechs are taking stronger initiative.