The news: Blackhawk Network is enabling in-app gift card purchases for TikTok Shop, per a press release.

TikTok users can purchase digital gift cards while ordering other goods in one transaction.

Why this matters: TikTok Shop ecommerce sales are roaring—we forecast $23.41 billion in sales this year, up 48% YoY. 

Latching onto a fast-growing discovery channel-turned-transaction layer can help Blackhawk capture more gift card spend from Gen Zers. 

• 18- to 24-year-olds spend an average of 58 minutes with the ByteDance app per day, per our forecast—the most time out of any demographic group. 
• And 62% of Gen Zers use TikTok to discover new products, per Harris Poll data shared with EMARKETER.