Fraud Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Fraud
Canada Trends in 2019
Report
Dec 10, 2018
Previewing three trends that will impact how brands engage consumers in Canada next year.
Is App-Install Fraud on the Rise?
Article
Nov 19, 2018
Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.
Blockchain’s Promise
Report
May 03, 2018
More than half of all programmatic ad spending around the world goes to the “ad tech tax,” leaving less than 40% to go to working media. Advertisers looking for transparency are considering blockchain as a technological solution for this and other problems.
Powerful data and analysis on nearly every digital topic.
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