While banks work to fight fraud, customers are bristling at some of their security measures. Around the world, 35% of banking customers said what irritates them most is that the authentication factors keep changing. Another 24% are most annoyed by their card being declined for legitimate purchases.

Three billion fraudulent emails go out globally each day, often aimed at unleashing cyberattacks on companies of all types.

Network Intelligence Technology lets FIs share fraud data with other industry players to mitigate real-time payment fraud.

Digital advertisers know that media quality isn't a given with fraud and other nonviewable impressions plaguing the market for years. Tony Marlow, CMO at measurement firm Integral Ad Science, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest media quality benchmarks, what the industry's top priorities are for the year, and how viewable video is across devices.

The customer experience landscape has changed dramatically over the last year as pandemic-induced lockdowns and social distancing pushed many consumers to try new technologies and experiences, such as click and collect, proximity payments, and augmented reality.

Visa invested an undisclosed amount into biometric authentication startup LoginID and Amex linked its fraud detection system with platforms from Accertify, Microsoft, and Riskified.

Across brick and mortar and ecommerce, the customer experience landscape has changed dramatically—and permanently—during the pandemic.

Why retailers may want to double-check customers’ debit cards

Can a robot trade stocks?

The pandemic accelerated payments industry digitization across the entire landscape, as merchants turned to ecommerce to keep doors open, consumers eschewed cash in favor of electronic and contactless payments, and payments technology providers rapidly developed and launched new solutions to keep up.

Incumbent insurers have accelerated their use of mature AI deployments in the past year to meet changing customer expectations and better compete with insurtechs. They’ll now need to infuse the tech across their business segments to unlock the full potential—including enhanced personalization, cost cutting, and stronger risk management—of AI-driven digital transformation.

Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.

US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.

As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Daniel Macdonald, vice president of investments and partnerships at Xaxis. He gives a comprehensive overview of both human and technical solutions, including the proactive approach Xaxis takes to protect their 3,000+ brand clients.

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.

In the latest episode of "Behind the Numbers," senior analyst Nicole Perrin digs into her recent research into ad fraud. How big a problem is ad fraud, and where are the greatest vulnerabilities?

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.