Uber, Lyft, and Instacart fine-tune their ad strategies: The platforms are leaning into personalization and experimenting with formats as they try to boost revenues without alienating users.

Brands and retailers are responding to shifts in alcohol consumption, particularly those of the growing Gen Z demographic as they establish habits and steer the industry’s future. With younger people drinking less and mid-level beverages waning in popularity, product diversification is becoming an even bigger business imperative.

Instacart’s ad growth slowed in Q4: That could create problems for the company as it relies more heavily on ads to offset softening grocery delivery demand.

What is shoppable media and which formats have the most potential?

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.

Grocery is set to become the largest US ecommerce category by 2026.

The holiday season is a high-traffic time for quick-service restaurants (QSRs). For QSR marketers, adjusting ad strategies to focus closely on optimization and real-time measurement is crucial in order to capitalize on the lucrative, but brief holiday period.

Instacart leans on advertising to bolster its bottom line: The company’s advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.

Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.

To build loyalty, brands first need to establish a foundation of trust by delivering on the basics. From there, brands can use subscription programs to ramp up purchase frequency and social media to engage with brand advocates. But to keep customers coming back, brands need to be constantly optimizing. Here’s some advice from executives at DoorDash and Taco Bell on how to build brand loyalty and what it takes to retain a loyal customer base.

Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.

DoorDash’s grocery business is booming, and Instacart is leaning on advertising to tide it over as its delivery volumes are down. Perhaps taking a cue from both, Uber Eats continues to add non-restaurant delivery partners while also building out its advertising platform.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the changes in how US consumers buy groceries, strategies for building future growth in grocery, and who has the best shot at winning. Then in a newish segment, "Loyalty Point, Counter Point," we present arguments both in favor of and against Uber and DoorDash being able to push even further into grocery. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Shilling.

Nike and Hoka battle it out over young consumers and runners; Shein and Temu are caught up in controversies and litigation; and DoorDash and Instacart take different approaches to the same problem.

NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here’s how each company is leaning into commerce to diversify revenue streams.

Evolving consumer behavior and easing regulations are opening new pathways for long-term growth.

Powered by cloud-based APIs, modern card issuing leapfrogs traditional issuer processing to help non-financial services companies launch and customize card programs. Here’s where their offerings will be most disruptive.

Retail media provides a significant boost to Instacart’s bottom line: The company’s advertising business reportedly grew 30% last year to $740 million.