Digital marketing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Digital marketing

When some bank marketers’ budgets increased in 2023, so did their returns

Article
Jul 25, 2024

While it’s difficult to attribute growth specifically to marketing, banks that reported marketing expenses in call reports saw the most loan growth.

Data Drop: 3 Charts on B2B Social Media Marketing by Generation

Data Drop: 3 Charts on B2B Social Media Marketing by Generation

Report
Jul 08, 2024

Social media is crucial for B2B marketing success. However, B2B marketers’ ages may be affecting their campaigns’ effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.

Data Drop: 4 Charts on AI-Driven Email Automation

Data Drop: 4 Charts on AI-Driven Email Automation

Report
Jun 18, 2024

Automation and AI are enhancing email marketing with improved personalization and efficiency.

Roblox's new video ads take aim at the lucrative Gen Z market

Roblox's new video ads take aim at the lucrative Gen Z market

Article
May 01, 2024

Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.

SXSW 2024

SXSW 2024

Report
Mar 26, 2024

Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.

Exclusive: Paid search outperforms paid social—with the latter far more likely to bounce

Exclusive: Paid search outperforms paid social—with the latter far more likely to bounce

Article
Feb 14, 2024

Paid search leads in conversion, beating paid social by four times: New report’s insights emphasize strategic channel use and tailored marketing approaches.

Shoppable Media Explainer 2024

Shoppable Media Explainer 2024

Report
Feb 02, 2024

What is shoppable media and which formats have the most potential?

Prime Video’s pitch deck includes fixed CPMs and precision targeting in Amazon’s bid to advertisers

Prime Video’s pitch deck includes fixed CPMs and precision targeting in Amazon’s bid to advertisers

Article
Jan 22, 2024

Decoding Amazon's pitch deck: From Preferred Deals to Premium Sponsorships, Prime Video aims to set new standards in ad-supported streaming.

TikTok gains favor among Gen Z over Google for searches

TikTok gains favor among Gen Z over Google for searches

Article
Jan 17, 2024

TikTok evolves into a search engine: A study shows the platform is becoming popular among Gen Z for information and diverse content.

Amazon to expand other ad services after announcing exit from ad-serving business

Article
Dec 06, 2023

Amazon to shutter Amazon Ad Server by 2024, focusing on growing other ad services: Reflects a strategic shift towards more promising advertising technologies.

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How data and creators help Michaels and Shutterstock grow

Article
Aug 30, 2023

Michaels and Shutterstock are navigating growth through a blend of creative initiatives and hard metrics. Michaels is focused on enhancing its customer experience and its new online marketplace. Shutterstock is leaning into SEO, automated dashboards, social listening, and collaboration.

Domino’s partners with Uber to broaden its reach

Article
Jul 12, 2023

Domino’s will soon list its menus on Uber Eats and Postmates: The pizza company sees the apps as a means to drive incremental revenues.

Chinese Ecommerce in the US

Chinese Ecommerce in the US

Report
May 19, 2023

The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?

What regional bank CMOs can do to reach new clients via digital channels

Article
May 12, 2023

Regional banks clamoring for customers and deposits must update their digital marketing strategies.

Strategically positioning your business in the age of D2C ecommerce | Sponsored Content

Article
Apr 19, 2023

D2C ecommerce is rapidly evolving, driven by digital marketing, AI-enhanced personalization, sustainability, and more. By identifying and leveraging these emerging trends, businesses can effectively adapt to this competitive environment and address the dynamic expectations of consumers today.

The smart wearables market is growing older

The smart wearables market is growing older

Article
Mar 02, 2023

Most smart wearable users in the US are between ages 18 and 44, but the fastest-growing audience is older.

Money is still pouring into app install ad spending, boosting Apple and others

Article
Feb 16, 2023

Mobile app install ad spending spiked by 24.8% last year, far outpacing overall digital ad spending, which increased by just 12.5%.

US Subscription Ecommerce 2022

US Subscription Ecommerce 2022

Report
May 19, 2022

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

The World’s Fast-Growing Ecommerce Market

Article
Mar 16, 2022

Interviews & Insights with Retailers in Latin America, Part One

Innovation in Asia: Consumer-ready AR accelerates in China

Innovation in Asia: Consumer-ready AR accelerates in China

Article
Jan 05, 2022

The vision of augmented reality (AR) headsets replacing smartphones could become a reality sooner than expected in China. Advances in hardware and new AR commerce use cases are paving the way.

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