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Depop Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Depop

Vinted highlights resale’s cost benefits—not sustainability—in US expansion push

Article
Jan 23, 2026

Vinted moves to cash in on US consumers’ rising appetite for resale: The platform will spend millions to establish a foothold in the market.

Resale momentum accelerates as shoppers chase affordability

Article
Nov 04, 2025

ThredUp posted its strongest revenue growth in nearly four years in Q3 as rising price sensitivity fuels interest in online resale. Active buyers surged 26% YoY as ThredUp touted its “best quarter for new buyer acquisition” in company history. Resale is having a moment. The end of de minimis import exemptions and new tariffs on apparel are making buying secondhand more appealing to price-sensitive consumers, while younger generations are embracing resale for its affordability and creative possibilities. We expect fashion online resale platform sales to expand 10.4% this year, nearly double the rate of online apparel, footwear, and accessories sales.

Marketplace experiments, AI shopping, and creator collaborations: October’s most interesting retailers

Article
Nov 03, 2025

From Ulta Beauty’s new marketplace to Gap’s creator platform, here’s what the eight most interesting retailers from October have been up to, as ranked on our “Behind the Numbers” podcast.

Etsy bets on Depop’s success to jumpstart growth under new leadership

Article
Oct 29, 2025

Etsy is betting on a new CEO to help revitalize its business after years of sluggish growth. Kruti Patel Goyal, the company’s chief growth officer, will take over the job from Josh Silverman next year. Etsy is in a tough position. The combination of economic uncertainty and a cost-of-living crisis are dampening demand for the discretionary items that it sells, while tariffs and the end of de minimis make it harder for sellers to operate. While Depop’s success is a bright spot, the platform is not large enough to offset Etsy’s broader GMS declines.

Western Europe Marketplaces 2025

Western Europe Marketplaces 2025

Report
Oct 29, 2025

Online marketplaces are a crucial channel for growth in Europe. But brands need a nuanced strategy to navigate the complex, fragmented landscape.

Depop launches biggest US push yet as resale demand surges

Depop launches biggest US push yet as resale demand surges

Article
Sep 04, 2025

Resale platform Depop launched its biggest US marketing campaign to date as it looks to expand its audience beyond its core Gen Z user base and capitalize on surging demand for secondhand goods. Growing global demand for resale presents challenges and opportunities—both for marketplaces that trade in secondhand goods, like Depop and eBay, as well as for traditional retailers.

Etsy, eBay regained momentum in Q2

Article
Jul 31, 2025

Etsy and eBay see opportunity to gain share as tariffs burden their competitors and consumers adjust their spending habits. Both companies are well-positioned to benefit from renewed interest in resale as tariffs make buying new more expensive for shoppers. The two platforms also now face less competition from Shein, Temu, and Amazon in online ad auctions—allowing them to be more efficient with marketing spend and reach more potential customers. While neither eBay nor Etsy is fully immune from the effects of tariffs—and their potential drag on the economy and consumer confidence—they are less exposed than most other retailers.

TikTok ban could create opportunities for retailers

TikTok ban could create opportunities for retailers

Article
Jan 15, 2025

TikTok Shop’s demise could benefit Amazon, Etsy, and Temu: All three retailers are poised to scoop up spending in the event of a TikTok ban.

Puma, Walmart, and Amazon among retailers turning to genAI for product listings

Puma, Walmart, and Amazon among retailers turning to genAI for product listings

Article
Sep 25, 2024

Retailers turn to genAI to help with product listings: Puma, Walmart, and Amazon are among the companies that see the tech as an opportunity to deliver a more personalized, relevant experience to shoppers while improving productivity.

ThredUp quietly launches peer-to-peer marketplace

Article
Aug 20, 2024

ThredUp tests peer-to-peer marketplace model as losses pile up: The resale platform is in need of a reset as it struggles to navigate an uncertain economic environment.

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UK Resale 2023

UK Resale 2023

Report
Oct 27, 2023

The UK’s resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act—or risk losing out.

eBay offers luxury consignment service in a direct challenge to The RealReal, thredUP

Article
Sep 12, 2023

eBay’s consignment business is its latest play for luxury shoppers: The marketplace is betting on luxury to turn its fortunes around.

US Retail Ecommerce Marketplaces Forecast 2023

US Retail Ecommerce Marketplaces Forecast 2023

Report
Jun 06, 2023

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

US fashion resale market to top $20 billion online amid a rush of brands and shoppers

US fashion resale market to top $20 billion online amid a rush of brands and shoppers

Article
Apr 26, 2023

US fashion online resale platform sales will increase 15.8% this year, totaling $14.14 billion, according to our forecast. Sales will continue to grow by double-digit rates through 2026, when they will reach $23.92 billion.

US Online Fashion Resale 2023

US Online Fashion Resale 2023

Report
Apr 05, 2023

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

US Resale Forecast 2023

US Resale Forecast 2023

Report
Apr 03, 2023

As consumers continue to grapple with inflation and economic uncertainty, our inaugural forecast shows that the US resale market will remain one of the fastest-growing segments in retail.

Spotlight: Fashion and Sustainability

Spotlight: Fashion and Sustainability

Report
Nov 01, 2022

Amid economic uncertainty, brands and retailers need to reevaluate how they market sustainability to consumers who are more concerned about prices than the environment.

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

How payment behaviors are changing, Etsy buys Depop, and homeowner spending shifts

Audio
Jun 10, 2021

On today's episode, we discuss whether a digital bank can become a one-stop shop for everything and how consumers are paying for things differently. We then talk about where homeowners are spending the most money, why Etsy bought Depop, and what we expect from Prime Day 2021. Tune in to the discussion with CEO of Inter Shop (part of Banco Inter) Rodrigo Gouveia, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Cindy Liu.

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