Cost pressures and changing buying habits among younger consumers accelerate resale adoption.

The Salvation Army is setting up shop in Roblox, using the gaming platform to introduce its users to thrifting and win their loyalty at an early age. The new Roblox experience “Thrift Score” models a real Salvation Army store and is stocked with player donations, original designs from players and content creators, as well as digital replicas of the physical stores' actual merchandise.

Workforce reduction signals tighter discipline as it integrates Depop and leans on AI.

The secondhand marketplace is being snapped up by eBay to bolster its standing among Gen Z shoppers.

Secondhand sales accounted for over 10% of fashion spending in January as interest continues to rise.

Vinted moves to cash in on US consumers’ rising appetite for resale: The platform will spend millions to establish a foothold in the market.

ThredUp posted its strongest revenue growth in nearly four years in Q3 as rising price sensitivity fuels interest in online resale. Active buyers surged 26% YoY as ThredUp touted its “best quarter for new buyer acquisition” in company history. Resale is having a moment. The end of de minimis import exemptions and new tariffs on apparel are making buying secondhand more appealing to price-sensitive consumers, while younger generations are embracing resale for its affordability and creative possibilities. We expect fashion online resale platform sales to expand 10.4% this year, nearly double the rate of online apparel, footwear, and accessories sales.

From Ulta Beauty’s new marketplace to Gap’s creator platform, here’s what the eight most interesting retailers from October have been up to, as ranked on our “Behind the Numbers” podcast.

Etsy is betting on a new CEO to help revitalize its business after years of sluggish growth. Kruti Patel Goyal, the company’s chief growth officer, will take over the job from Josh Silverman next year. Etsy is in a tough position. The combination of economic uncertainty and a cost-of-living crisis are dampening demand for the discretionary items that it sells, while tariffs and the end of de minimis make it harder for sellers to operate. While Depop’s success is a bright spot, the platform is not large enough to offset Etsy’s broader GMS declines.

Online marketplaces are a crucial channel for growth in Europe. But brands need a nuanced strategy to navigate the complex, fragmented landscape.

Resale platform Depop launched its biggest US marketing campaign to date as it looks to expand its audience beyond its core Gen Z user base and capitalize on surging demand for secondhand goods. Growing global demand for resale presents challenges and opportunities—both for marketplaces that trade in secondhand goods, like Depop and eBay, as well as for traditional retailers.

Etsy and eBay see opportunity to gain share as tariffs burden their competitors and consumers adjust their spending habits. Both companies are well-positioned to benefit from renewed interest in resale as tariffs make buying new more expensive for shoppers. The two platforms also now face less competition from Shein, Temu, and Amazon in online ad auctions—allowing them to be more efficient with marketing spend and reach more potential customers. While neither eBay nor Etsy is fully immune from the effects of tariffs—and their potential drag on the economy and consumer confidence—they are less exposed than most other retailers.

TikTok Shop’s demise could benefit Amazon, Etsy, and Temu: All three retailers are poised to scoop up spending in the event of a TikTok ban.

Retailers turn to genAI to help with product listings: Puma, Walmart, and Amazon are among the companies that see the tech as an opportunity to deliver a more personalized, relevant experience to shoppers while improving productivity.

ThredUp tests peer-to-peer marketplace model as losses pile up: The resale platform is in need of a reset as it struggles to navigate an uncertain economic environment.

The UK’s resale economy is thriving as shoppers look to save money and live more sustainably. Retailers and brands need to act—or risk losing out.

eBay’s consignment business is its latest play for luxury shoppers: The marketplace is betting on luxury to turn its fortunes around.

The pandemic ecommerce boom that drove online sales is over. But marketplaces will continue to expand their share of US retail ecommerce, contributing almost 40% of the $588 billion in US online sales growth that we forecast over the next five years.

US fashion online resale platform sales will increase 15.8% this year, totaling $14.14 billion, according to our forecast. Sales will continue to grow by double-digit rates through 2026, when they will reach $23.92 billion.

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?