Debt Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Debt
US Payments Digital Ad Spending 2024

US Payments Digital Ad Spending 2024

Report
Sep 23, 2024

Digital ad spending in the payments industry is set to surge as consumers start to get through the financial headwinds of the past few years. We look at where payment providers should focus their ad spend to maximize returns.

3 financial considerations to know about the 2024 holiday shopper

Article
Sep 19, 2024

Here’s a deeper dive into consumers’ financial outlook ahead of the holidays and what that means for retailers.

Gen Zers’ top financial priority may surprise banks that want their business

Article
Sep 13, 2024

A recent study reveals this generational cohort cares less about accumulating and paying off debt than they do about saving.

Revolving credit shot up 9.4% in July—don’t panic over one month of data

Article
Sep 10, 2024

It’s a concerning buildup for one month, but it merits some skepticism—consumers may be faring better than one data point suggests

Consumers are already stressed about racking up holiday shopping debts

Article
Sep 06, 2024

Many are willing to go into debt to get through the season. This could become a problem for payment providers

What a raft of credit card data says about consumer financial health

What a raft of credit card data says about consumer financial health

Article
Aug 08, 2024

A deluge of data has been fodder for all sorts of narratives about consumer financial health. We break down what’s really going on

Credit card balances and delinquent balances grew in Q1, but other financial health indicators moved in the right direction

Article
Jul 26, 2024

While some consumers’ finances are improving, other consumers are falling deeper into debt

Families are leaning on debt for necessities and getting hit harder by late fees

Article
May 31, 2024

They’re getting hit harder with late fees and are relying on debt to pay for necessities.

How a TikTok ban could upend banking customers’ incomes and banks’ marketing strategies

How a TikTok ban could upend banking customers’ incomes and banks’ marketing strategies

Article
May 08, 2024

Financial institutions that have relied on the platform to reach young consumers must come up with a Plan B—or face losing brand awareness.

US Life Insurance Consumer Habits 2024

US Life Insurance Consumer Habits 2024

Report
Mar 28, 2024

The number of US life insurance policyholders is set to decline in the next few years. Understanding roadblocks to coverage in untapped and growing markets can help insurers right the ship.

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Gen Z’s risk aversion influences their choice of banking products

Article
Mar 15, 2024

An aversion to risk and debt has narrowed down their choice of banking products and led them to adopt unconventional money-management tactics.

The Banking & Payments Show: BNPL—A look ahead in 2024

Audio
Jan 09, 2024

On the first podcast episode of the new year, we discuss what buy now, pay later's (BNPL’s) prospects will look like in 2024. • In our “Story by Numbers” segment, we focus on the outlook for BNPL by looking at growth by generation. • In “Headlines,” we examine data from Adobe Analytics that states BNPL purchases were up 43% on Cyber Monday compared with the previous year, and how the rise of BNPL use over the holidays has increased consumers' debt burden. • In “For Argument’s Sake,” we debate whether BNPL promotes good or bad behavior. Listen to the podcast with host Rob Rubin and our analysts Grace Broadbent and David Morris.

Gen Z’s retirement savings to take a back seat as student loan payments resume

Article
Oct 04, 2023

Helping Gen Z save for retirement—and navigate competing financial priorities such as student loans—gives banks an opportunity to form long-term relationships with young investors.

Record-breaking $1 trillion credit card debt isn’t cause for concern just yet

Article
Aug 09, 2023

But the metric doesn’t take into account the full picture of consumers’ financial health

A potential recession threatens consumer credit card spending and loan risk

Article
Jul 12, 2023

Arecession would put more than $200 billion in credit card issuer revenues at risk. Issuers must be fully prepared for weakened consumers hobbled by unemployment, depleted savings, and extra debt payments. And they should prepare for the toll that deteriorating credit card spending and loan risk could take on charge-off rates, merchant fee revenues, and interest income

Credit Card Risks in a Darkening Economy

Credit Card Risks in a Darkening Economy

Report
Jul 05, 2023

Issuers are bracing for a recession to take a toll on charge-off rates, merchant fee revenues, and interest income. But have they fully baked in the economic threats consumers face?

Klarna adds credit opt-out feature as UK BNPL debt grows

Article
May 25, 2023

The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt

As US debt ceiling deadline day looms, here’s how banks are preparing

As US debt ceiling deadline day looms, here’s how banks are preparing

Article
May 23, 2023

Sluggish progress at debt ceiling talks is forcing banks to cut exposure to Treasury securities and grow liquidity cushions.

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