Debit Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Debit

Venmo debuts debit rewards with merchant-specific offers

Article
Nov 12, 2025

Venmo launched Venmo Stash, a bundled brand rewards system for users, per a press release. Cardholders can select handpicked bundles of their favorite brands—which include Uber, Lyft, Target, Walmart, and Sephora—to earn a flat 1% back on their purchases. Users can raise that rate to 2% by enabling auto-reloads to their wallets and 5% for adding at least $500 in direct deposits on Venmo each month. Injecting more choice into consumers’ rewards adds incentives to make a card top of wallet. Leaning into flexible rewards and card-linked offers can help secure younger consumers who are looking for value and functionality at checkout during economic uncertainty.

Capital One plans big post-acquisition product launches

Article
Jul 01, 2025

The news: Capital One, after acquiring Discover, plans to significantly expand its card businesses using Discover's network. This allows the bank to boost profitability and enhance offerings. CEO Richard Fairbank emphasized new services, including attractive rewards for debit cards and compelling credit card deals, funded by increased interchange revenues. Our take: Capital One's Discover acquisition maximizes its expanded infrastructure. Owning a payment network allows Capital One to capture more interchange revenue, reinvesting it into more competitive debit and credit card products. This approach will appeal to consumers facing financial uncertainty, promising better rates and rewards, strengthening Capital One's market position and ability to attract/retain customers.

Visa and Mastercard report solid earnings despite macroeconomic concerns

Visa and Mastercard report solid earnings despite macroeconomic concerns

Article
May 01, 2025

So far, neither network has seen signs of a consumer spending slowdown despite plummeting consumer sentiment

Despite rocky Q1, Synchrony isn’t concerned—yet

Despite rocky Q1, Synchrony isn’t concerned—yet

Article
Apr 22, 2025

The issuer’s confidence in its cardholders and business could be upended by tariffs

Amex reports steady Q1 earnings, remains confident despite economic uncertainty

Article
Apr 17, 2025

The company said its premium base will help it withstand a potential economic slowdown or other macroeconomic concerns

Bank of America and Citi report steady Q1 earnings, take ‘wait and see’ approach to 2025

Article
Apr 15, 2025

The issuers are taking a wait-and-see approach to gauge how Trump’s tariffs will play out

Wirex launches travel booking platform for its crypto debit card to better compete against large issuers

Wirex launches travel booking platform for its crypto debit card to better compete against large issuers

Article
Mar 28, 2025

The platform can help the card program better compete with traditional cards from large issuers

Marqeta partners with Upside to capitalize on interest in debit-linked rewards programs

Article
Mar 27, 2025

These can fuel more frequent debit card usage, helping these cards better compete against credit card programs

Credit unions and small banks can use BNPL to compete with big banks

Credit unions and small banks can use BNPL to compete with big banks

Article
Mar 07, 2025

Investing in card-linked installment offerings can help credit unions and community banks compete with larger issuers

How tariffs could slow down the credit card recovery

How tariffs could slow down the credit card recovery

Article
Mar 06, 2025

Higher prices could impede volume growth and raise credit card issuers’ delinquencies

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How Amex’s tie-up with Marqeta can give its debit business a boost

How Amex’s tie-up with Marqeta can give its debit business a boost

Article
Feb 27, 2025

The tie-up also makes Marqeta a more attractive card partner for fintechs

US Crypto Payments Forecast 2025

US Crypto Payments Forecast 2025

Report
Feb 11, 2025

Payment provider innovation and regulatory changes are setting a long-term growth runway for cryptocurrency payments. But providers will still need to overcome low merchant acceptance and a sense of mistrust before crypto can go mainstream.

Debit cards dominate grocery purchases—here’s how credit card issuers can gain share

Article
Jan 03, 2025

Credit card issuers can steal share from debit cards by expanding grocery-focused rewards and promoting budgeting tools

Payments Trends to Watch in 2025

Payments Trends to Watch in 2025

Report
Dec 10, 2024

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

Visa Flexible Credential's first US partnership is the Affirm Card

Article
Nov 12, 2024

The tech will make it easier for consumers to choose how they pay— boosting the card’s already strong growth

Debit card-linked installments are on the rise

Debit card-linked installments are on the rise

Article
Oct 04, 2024

As these solutions gain traction, the line between debit and credit is blurring.

A deep dive into the DOJ’s antitrust lawsuit against Visa and its debit business

Article
Sep 26, 2024

This could not only impact its market share in the debit card industry and cut into its margins—it may also hurt Visa’s brand in the court of public opinion

How the BNPL industry is maturing and blurring the lines between credit and debit

Article
Sep 12, 2024

Conference panelists discussed changes in the maturing industry as it ripples across the payments space

PayPal rolls out record ad campaign starring Will Ferrell to pick up in-store momentum

Article
Sep 10, 2024

The actor’s appeal across generations can help attract users for the company’s debit card and in-store offerings

The Financial Media Networks Explainer

The Financial Media Networks Explainer

Report
Jul 10, 2024

Chase’s newly launched financial media network has opened the floodgates for other financial institutions. While lucrative on paper, securing advertiser and customer buy-in isn’t guaranteed.

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