Twitter’s Super Follows isn’t to attract new creators—it’s to keep the ones it has: As the platform slowly sheds US users, new monetization options and better anti-harassment features are the least it can do.

TikTok’s Shopping tab marks a big but necessary shift: The feature will let select Shopify merchants add product catalogs to their profiles, likely the first of many interface changes to facilitate ecommerce on the TikTok.

Facebook earnings: The company's Q2 earnings could shed light on the effects of Apple’s iOS 14.5 update, but it’s still on track to clear $100 billion in revenues by the end of the year.

The explosion in vertical video is creating both opportunities and challenges for the Story format. Stories are evolving quickly on Instagram and remain a top venue for influencer activations. But Twitter’s decision to kill off Fleets shows they aren’t popular on all platforms.

Creator economy crescendo: Amazon is quickly building out areas of its business that center on influencers, as the walls between social media and ecommerce erode and creators' roles in those spaces start to blend together.

BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

On today's episode, we discuss which platforms have the most creator-friendly environments, how influencer marketing is evolving, and what the next stage of the creator economy will look like. We then talk about Pinterest's new livestreaming feature, the popularity of influencer marketing on TikTok, and how companies should navigate social media coming out of the pandemic. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Creators have never been hotter: Social platforms want them, and marketers want to work with them. The creator economy is offering up new or improved opportunities for creators to make money outside of brand partnerships. So, where does that leave brands?

Many marketers had long underestimated the value of creators in their marketing mix. That’s no longer the case. Most brands today have incorporated influencer marketing into their media plans, and many intend to allocate even more funds to the tactic this year.

Creators now have more ways than ever to make a living online. This report explores how brands should approach and engage creators for partnerships in the new monetization ecosystem.

Scroll on, Twitter: The platform's acquisition of ad-free news startup Scroll is the latest in its effort to build out enough features and content to feasibly sell paid subscriptions to its users.

Tipping comes to Clubhouse: The social audio app will now let users tip hosts, likely a play to keep creators on the platform as they’re in danger of being poached by bigger players like Twitter and Twitch.