Musk says Twitter will share ad revenue with creators: There’s a catch—they have to subscribe to Twitter Blue first.

LinkedIn proves the newsletter isn’t dying: Any user can create a newsletter on LinkedIn now, but advertising features have yet to debut.

CES delves into the creator economy: Sessions included topics such as data accessibility and influence of AI, underscoring the rising power of the booming creative class.

The power of creators is alive and well—despite reports suggesting the opposite. Marketers are increasing, not cutting, their influencer spending, particularly on TikTok. But creator partnerships may not be right for every marketer, as challenges from brand safety to measurement persist.

The creator economy is thriving, with a market size of more than $100 billion. Here’s how two leading creators, including Amanda Hirsch of Not Skinny But Not Fat, are leveraging the power of community to drive success.

Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.

Amid TikTok’s meteoric rise, many marketers may be wondering whether YouTube is still relevant. The short answer is yes. But YouTube will need to carve its own niche in creators, commerce, and short video to stay relevant in 2022 and beyond.

Substack wasn’t the answer to digital publishing’s problems: The company has opted out of a Series C amid economic uncertainty.

TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.

Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.

The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.

Facebook Reels’ global rollout comes with fresh ad formats: The new banner and sticker ads both attract creators to the platform and offer marketers performance ad options for short-form video.

Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.

Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.

On today's episode, we discuss whether Amazon's new home robot could be the "fourth screen," the significance of the creator economy, online shopping's ceiling, how much people notice social media ads, YouTube's upcoming Holiday Stream and Shop event, the real meaning of freedom at work, an explanation of who you’ve been dreaming about, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and senior analysts at Insider Intelligence Audrey Schomer and Ross Benes.

Faze Clan's public offering will be a proving ground for public creator economy companies: The organization started in 2010—before influencers and creators were the norm—and its market performance could foreshadow similar moves from newer companies.

YouTube is carving into social commerce and TV measurement: The platform is leveraging both its deep pool of creators and large TV-based audience to get a leg up on competitors.

Social media platforms are betting on social audio as part of the creator economy: Live audio is becoming less about the platforms that started the trend as more big firms launch creator-focused features.

Twitch’s market dominance is under the microscope after a data breach exposes security flaws, payouts: More leaks could be on the way and could lead Amazon to face scrutiny from regulators and its own users.

YouTube Shorts is bringing its Shorts Fund to over 30 new countries: The platform is stressing the importance of original content as it goes up against TikTok for creators.