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Costco Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Costco
Brands’ silence on Pride Month could prove costly

Brands’ silence on Pride Month could prove costly

Article
Jun 02, 2025

Brands are staying quiet this Pride Month: Retailers that once loudly proclaimed their LGBTQ+ initiatives are keeping mum to avoid government attention.

Private label evolves from a budget basic to a brand powerhouse

Article
May 16, 2025

Private label brands are no longer just the cheaper alternatives sitting on store shelves. They've evolved into strategic assets that build customer loyalty, boost retailer margins, and increasingly compete with national brands on quality and design, not just price.

Brands scale back Pride initiatives while others stay the course

Brands scale back Pride initiatives while others stay the course

Article
Apr 25, 2025

2 in 5 brands plan to scale back Pride engagement: The change results from mounting conservative pressure—but some brands are reaffirming commitment.

Private Label Brands 2025

Private Label Brands 2025

Report
Apr 24, 2025

Private label brands are set for another surge in momentum as consumers become increasingly concerned about the impact of tariffs.

Traffic to Target is down for 10th straight week amid ongoing DEI backlash

Article
Apr 14, 2025

Foot traffic to Target declined for the tenth straight week, according to Placer.ai. Visits to Target fell 7.9% the week of March 31, per the latest data. Walmart’s foot traffic has also fallen for 10 consecutive weeks, while visits to Best Buy are down from a slight rise in mid-March.

Value-oriented retailers stand to benefit as costs rise

Value-oriented retailers stand to benefit as costs rise

Article
Apr 11, 2025

Tariffs will have a wide ranging impact on prices, consumer sentiment: Warehouse clubs, off-price retailers, and discount grocers could have an edge in this challenging retail environment.

FAQ: US-Canada Trade War

FAQ: US-Canada Trade War

Report
Mar 24, 2025

Canada’s trade war with its largest trading partner is underway. While uncertainty remains around the scope and depth of US tariffs, Canadian brands and retailers need to rebalance a heavy reliance on US-based customers and suppliers.

Slumping consumer confidence isn’t affecting restaurant demand, Darden says

Slumping consumer confidence isn’t affecting restaurant demand, Darden says

Article
Mar 20, 2025

Darden expects consumers to keep splurging on restaurant meals despite uncertainty: But dining out could be one of the first indulgences to go once tariff-related price hikes take effect.

Costco pressures China suppliers to lower prices

Costco pressures China suppliers to lower prices

Article
Mar 18, 2025

Costco tries to shift tariff burden onto China suppliers: But that strategy comes with increasing risks as Beijing takes a more active role.

US Ecommerce Market Shares 2025

US Ecommerce Market Shares 2025

Report
Mar 14, 2025

Amazon and Walmart dominate the landscape, but the other half of US ecommerce sales is still up for grabs.

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Costco, BJ’s plot store expansion as sales surge

Costco, BJ’s plot store expansion as sales surge

Article
Mar 10, 2025

Consumers’ value focus is an expansion opportunity for Costco, BJ’s: The two plan to open dozens of stores to capitalize on demand for warehouse retailers.

Costco makes strides with value-seeking shoppers

Costco makes strides with value-seeking shoppers

Article
Mar 07, 2025

Costco’s sales spiked in February: The company’s ability to offer value—and possibly its commitment to DEI—boosted sales during a difficult month for retailers.

Strong warehouse club sales signal consumers see real value in membership

Article
Feb 25, 2025

Warehouse club membership has its privileges: Strong sales show that consumers see these stores as a smart way to save as costs rise.

Political beliefs increasingly shape how and where people spend their money

Political beliefs increasingly shape how and where people spend their money

Article
Feb 21, 2025

Consumers are voting with their wallets: 1 in 4 has stopped shopping at their favorite stores because of politics.

Sam’s Club sets itself apart with in-store tech, a focus on value, convenience

Article
Feb 18, 2025

"Sam's Club's in-store experience is really smooth, easy, and elegant thanks to technology," our analyst Zak Stambor said on a recent "Behind the Numbers: Reimagining Retail" podcast.

Some big banks are reconsidering their DEI language and policies

Article
Feb 18, 2025

Many large banks are watering down or removing online references to DEI in a polarized environment.

Amazon’s tech, Temu’s ads, and Sephora’s entertainment endeavor top January’s list of most interesting retailers

Article
Feb 03, 2025

In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

Reimagining Retail: The Unofficial Most Interesting Retailers List (January)

Audio
Jan 29, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Sam’s Club surges past Costco in customer satisfaction

Article
Jan 28, 2025

Sam’s Club's efforts to streamline its shopping experience pay off: It soared past Costco to place first in this year's customer satisfaction rankings for general merchandise retailers.

Target, Costco show there are no good answers to DEI backlash

Target, Costco show there are no good answers to DEI backlash

Article
Jan 28, 2025

Retailers get burned on DEI: Companies risk backlash whether they stand firm or capitulate to anti-DEI pressure.

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