As Microsoft increases 365 prices in six countries, limited Copilot value and opaque pricing strategies could trigger antitrust concerns and drive users to cheaper tools.

The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

By framing Copilot as a budget-saver that trims staffing needs, Microsoft targets enterprise buyers but risks alienating workers.

As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.

Resilience initiatives and advanced AI features aim to secure cloud services and cement its role in critical business and government tech.

Its genAI tool fails to meet user expectations, with internal teams and customers frustrated by limited functionality and concerns over rushed development.

AI and ad revenues lift Microsoft’s fiscal Q1: Company’s AI-powered ad platforms draw advertisers amid enterprise cloud gains.

“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.

Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value

The addition of voice and vision interaction pushes Microsoft’s AI assistant to new heights, boosting its competitive edge in the rapidly evolving AI landscape.

A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.

Generative AI’s poetic hallucinations might clash with data science rigor: The tech industry’s growing catalog of generative AI app integration raises questions about performance and adoption best practices.

AI as muse or job killer? ChatGPT isn’t yet commercialized but is demonstrating its potential to rock the economy. The tech will affect white-collar jobs but won’t eliminate them—yet.

Microsoft’s cavalier generative AI could be Bing’s big chance: Wielding the technology reflects Microsoft’s risk appetite as it eyes a rare shot at search dominance.

Will Google unveil a ChatGPT rival in 2023? After ChatGPT’s debut, all eyes are on Google. The tech giant’s leaders are aware of AI’s risks, and startups should be too.

AI’s ‘Napster’ moment, but much bigger: The frenzy around generative AI’s abilities has triggered the first lawsuit claiming copyright infringement by Microsoft and OpenAI. The outcome could have global ramifications.