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Consumers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumers
Spotlight: US Card Payment Fraud Losses Forecast 2022

Spotlight: US Card Payment Fraud Losses Forecast 2022

Report
Dec 06, 2022

US card fraud losses will remain sky-high despite slowing growth as credit cards and card-not-present fraud drive risk for merchants, issuers, and consumers alike—pushing new technology adoption and consumer education strategies to lower risk.

Retail Loyalty Programs

Retail Loyalty Programs

Report
Nov 22, 2022

Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.

The Weekly Listen: Is the tech boom really over, conversations with brands, and how Wendy's became 'Morty's'

Audio
Nov 03, 2022

On today's episode, we discuss whether the tech boom is actually over, whether consumers can have real conversations with brands, if the promise of rapid delivery is simply make-believe, how a Wendy's in California briefly became a "Rick and Morty"-themed pop-up, whether blockbuster films can continue to prop up movie theaters, an explanation of ad budgets in 2023, how the population is changing, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Dave Frankland.

Meta adds more ads to Facebook Reels, plans revenue split with creators

Meta adds more ads to Facebook Reels, plans revenue split with creators

Article
Oct 10, 2022

Meta shares its earnings with creators: New Reels ads expand choices for brands and revenue opportunities for influencers.

The Daily: How agencies can build relationships in the era of uncertainty

Audio
Oct 05, 2022

On today's episode, we discuss the key factors that agencies need to be considering today, how agencies should be thinking about new ways to get in front of consumers that value short-form content, and where we see agency-brand relationships trending over the next five years. Tune in to the discussion with our guest host and vice president Marissa Coslov and analysts Dave Frankland and Paul Verna.

Q&A with Sephora: Makeup in the metaverse

Article
Sep 23, 2022

Insider Intelligence spoke with Kate Biancamano, director of events and experiential marketing at Sephora, about expanding the beauty brand’s offerings into the virtual world.

Amazon turns to influencer marketing to reinvigorate Prime Day

Amazon turns to influencer marketing to reinvigorate Prime Day

Article
Jul 11, 2022

Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.

What can brands do to establish successful, sustained relationships with Black consumers?

Article
Jun 16, 2022

Like any long-lasting relationship, a partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.

What do values-driven consumers care about?

What do values-driven consumers care about?

Article
Jun 09, 2022

Values are important, but just one of many drivers. Consumer behavior is also influenced by factors such as price, convenience, and availability of products.

Spotlight: Modernizing Medical Payments

Spotlight: Modernizing Medical Payments

Report
May 20, 2022

The pandemic, along with shifts in consumer health behavior, have heightened the need for medical payments innovation. With unpaid US medical debt approaching $200 billion, healthcare providers must take a patient-centered approach to enhancing their payment infrastructures.

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Target’s diversity-focused media fund comes as consumers increasingly care about DEI in advertising

Target’s diversity-focused media fund comes as consumers increasingly care about DEI in advertising

Article
May 17, 2022

Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.

Nearly half of US consumers have been served incorrect ads

Nearly half of US consumers have been served incorrect ads

Article
Apr 27, 2022

Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.

How marketers are dealing with the Russia-Ukraine conflict

How marketers are dealing with the Russia-Ukraine conflict

Audio
Mar 10, 2022

On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.

Why livestream shopping in the US will matter, same-day delivery, and D2C brands in 2022

Why livestream shopping in the US will matter, same-day delivery, and D2C brands in 2022

Audio
Mar 07, 2022

On today's episode, we discuss why retailers and consumers are (and why they're not) excited about livestream shopping in the US. For "In Other News," we talk about when same-day delivery will be the norm and what to expect from direct-to-consumer (D2C) brands in 2022. Tune in to the discussion with our analyst Sky Canaves.

The 2022 Healthcare Consumer

The 2022 Healthcare Consumer

Report
Feb 25, 2022

Healthcare patients are evolving into consumers. This report examines the trends driving healthcare’s consumerization shift and discusses how incumbents can keep folks from going elsewhere by countering disruptors’ technology-centric strategies.

At National Retail Federation’s Big Show, all eyes were on the metaverse

At National Retail Federation’s Big Show, all eyes were on the metaverse

Article
Jan 22, 2022

Retail ventures into the metaverse: Sentiment at annual industry show suggests the metaverse may already be too big to fail.

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

The ad industry adapts to automation, hearing from brands, and price vs. convenience

The ad industry adapts to automation, hearing from brands, and price vs. convenience

Audio
Dec 07, 2021

On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over price. Tune in to the discussion with president of Basis Technologies Tyler Kelly and eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

Fewer consumers than ever are spending on the holidays, period

Fewer consumers than ever are spending on the holidays, period

Article
Nov 30, 2021

More US consumers than ever say they aren’t spending on the holidays: The expected rebound in holiday shopping hides the fact that many consumers are keeping their wallets closed, while others are turning to buy now, pay later plans for gifts they can’t afford.

Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies

Article
Nov 29, 2021

Black Friday brick-and-mortar traffic drops 28.3% from 2019 but rises 47.5% over last year: The results shows consumers are stretching out the holiday season by shopping earlier in wake of supply chain concerns.

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