US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.
Central bank Gov. Philip Lowe outlined four goals and initiatives to help improve Australia’s payments system.
US card fraud losses will remain sky-high despite slowing growth as credit cards and card-not-present fraud drive risk for merchants, issuers, and consumers alike—pushing new technology adoption and consumer education strategies to lower risk.
Consumers now expect more from brands and their loyalty programs, which need to incorporate value, ease of use, and personalization to stand out in a crowded market.
On today's episode, we discuss whether the tech boom is actually over, whether consumers can have real conversations with brands, if the promise of rapid delivery is simply make-believe, how a Wendy's in California briefly became a "Rick and Morty"-themed pop-up, whether blockbuster films can continue to prop up movie theaters, an explanation of ad budgets in 2023, how the population is changing, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Dave Frankland.
Meta shares its earnings with creators: New Reels ads expand choices for brands and revenue opportunities for influencers.
On today's episode, we discuss the key factors that agencies need to be considering today, how agencies should be thinking about new ways to get in front of consumers that value short-form content, and where we see agency-brand relationships trending over the next five years. Tune in to the discussion with our guest host and vice president Marissa Coslov and analysts Dave Frankland and Paul Verna.
Insider Intelligence spoke with Kate Biancamano, director of events and experiential marketing at Sephora, about expanding the beauty brand’s offerings into the virtual world.
Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.
Like any long-lasting relationship, a partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.
Values are important, but just one of many drivers. Consumer behavior is also influenced by factors such as price, convenience, and availability of products.
The pandemic, along with shifts in consumer health behavior, have heightened the need for medical payments innovation. With unpaid US medical debt approaching $200 billion, healthcare providers must take a patient-centered approach to enhancing their payment infrastructures.
Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.
Consumers are growing frustrated with ineffective digital ads: A new survey shows that the ad industry’s lack of a proper targeting solution is alienating consumers.
On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.
On today's episode, we discuss why retailers and consumers are (and why they're not) excited about livestream shopping in the US. For "In Other News," we talk about when same-day delivery will be the norm and what to expect from direct-to-consumer (D2C) brands in 2022. Tune in to the discussion with our analyst Sky Canaves.
Healthcare patients are evolving into consumers. This report examines the trends driving healthcare’s consumerization shift and discusses how incumbents can keep folks from going elsewhere by countering disruptors’ technology-centric strategies.
Retail ventures into the metaverse: Sentiment at annual industry show suggests the metaverse may already be too big to fail.
Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.
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