Consumers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumers
The ad industry adapts to automation, hearing from brands, and price vs. convenience

The ad industry adapts to automation, hearing from brands, and price vs. convenience

Audio
Dec 07, 2021

On today's episode, we discuss the rising complexity of automation in advertising and how the industry is evolving as a result. We then talk about how consumers want to hear from brands and whether consumers will soon favor convenience over price. Tune in to the discussion with president of Basis Technologies Tyler Kelly and eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

Fewer consumers than ever are spending on the holidays, period

Fewer consumers than ever are spending on the holidays, period

Article
Nov 30, 2021

More US consumers than ever say they aren’t spending on the holidays: The expected rebound in holiday shopping hides the fact that many consumers are keeping their wallets closed, while others are turning to buy now, pay later plans for gifts they can’t afford.

Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies

Article
Nov 29, 2021

Black Friday brick-and-mortar traffic drops 28.3% from 2019 but rises 47.5% over last year: The results shows consumers are stretching out the holiday season by shopping earlier in wake of supply chain concerns.

SoftBank’s multibillion-dollar investment demonstrates lure of Indian market

Article
Nov 15, 2021

Billions of dollars from SoftBank, others are poised to transform India’s digital economy: Broader 4G coverage, along with regulatory challenges tied to operating in China, increasingly make India a land of market opportunity.

Around the World with ... The impact of Facebook’s outages

Around the World with ... The impact of Facebook’s outages

Audio
Oct 26, 2021

On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Amid COVID-19, Organizations Weigh Need-to-Know Data with Consumers’ Right to Privacy

Amid COVID-19, Organizations Weigh Need-to-Know Data with Consumers’ Right to Privacy

Article
Jun 17, 2020

As COVID-19 spreads around the world, many governments, health authorities and businesses are using technology and big data to combat the pandemic. But as these systems collect more sensitive personal information, they are also raising thorny privacy concerns.

How Consumers' Spending Habits, Media Consumption and Brand Perceptions Have Shifted During the Pandemic

How Consumers' Spending Habits, Media Consumption and Brand Perceptions Have Shifted During the Pandemic

Article
Jun 12, 2020

As the coronavirus pandemic leaves many fearing for their health and jobs, consumers are shifting their time and money toward things with immediate utility in daily life. But they're not entirely closed off to companies with products that don't fall under that category — brands can still prove their value during the crisis by providing help to others.

Four Takeaways from Amazon Prime Day 2019

Four Takeaways from Amazon Prime Day 2019

Article
Jul 22, 2019

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

eMarketer Live Analyst Video Series: Privacy and Security in an IoT World

Video
Mar 07, 2019

Introducing our new Live Analyst Video Series, exclusive to eMarketer customers.

The Future of Retail 2019 Report

Article
Jan 25, 2019

Retail is in the midst of a radical transformation. In this eMarketer analyst report, we look at what to expect for the US retail and ecommerce markets in 2019, and share key trends that will have an impact on shopper behavior and retailer performance.

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