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Consumer sentiment Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumer sentiment
War in Ukraine is driving up European prices—and consumer concern

War in Ukraine is driving up European prices—and consumer concern

Article
Apr 06, 2022

European consumers are changing their buying habits vis-à-vis inflation: The war in Ukraine is impacting economic conditions in numerous European markets, driving up prices to near-record levels and reversing recent gains in consumer confidence.

Spotlight: Private Label Brands 2022

Spotlight: Private Label Brands 2022

Report
Apr 05, 2022

Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.

Consumers spend more cautiously as they struggle to evade inflation

Consumers spend more cautiously as they struggle to evade inflation

Article
Apr 01, 2022

High prices are taking their toll on people’s desire to shop: Consumer spending in the US increased slightly in February, but consumer sentiment remains depressed.

Inflation offers off-price retailers a chance to win new customers

Inflation offers off-price retailers a chance to win new customers

Article
Mar 14, 2022

Off-price retailers have an opportunity to attract customers: US consumers’ confidence slipped in February, driving shoppers to focus on value.

COVID-19 is top of mind again for many consumers, with sentiment regressing to that of last April

Article
Jan 12, 2022

COVID-19 is back at the top of mind for many consumers: Survey suggests spread of omicron variant has led many to change their behavior.

How consumer sentiments toward Amazon and Walmart compare

Article
Oct 15, 2021

US consumers generally hold a more positive attitude toward Amazon than to its closest ecommerce rival, Walmart.

The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy labels

The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy labels

Audio
Feb 26, 2021

On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

How Brands Can Maintain Trust with Canada Consumers During a Crisis

How Brands Can Maintain Trust with Canada Consumers During a Crisis

Article
May 15, 2020

The actions of brands during a crisis can make or break long-term relationships with consumers, according to the “2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus.”

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