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Consumer sentiment Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumer sentiment

What Harris or Trump wins could mean for US financial institutions

Article
Oct 01, 2024

Banks should plan to adjust their products to meet changing customer needs and sentiment, while considering changing financial regulation.

US consumer sentiment, retail sales rise as inflation ebbs

Article
Sep 17, 2024

August retail sales data points to consumers’ continued resilience: While spending is healthy, shoppers remain deal-focused as they look ahead to the holiday season.

Earnings Report: How Is the Retail & Ecommerce Industry Faring Halfway Through 2024?

Earnings Report: How Is the Retail & Ecommerce Industry Faring Halfway Through 2024?

Report
Aug 30, 2024

Retailers faced no shortage of challenges in the first half of the year as elevated interest rates, the lingering effects of inflation, and a loosening labor market weighed on consumer spending. In this report, we’ll contextualize our coverage of retailers’ Q2 revenues across four key verticals: department stores, home, mass merchants, and off-price.

Walmart boosts outlook as cost-sensitive environment works to its advantage

Article
Aug 15, 2024

The US consumer is holding up, according to Walmart: The retailer raised its full-year outlook after solid spending from value-seeking shoppers drove it to a Q2 earnings beat—although it warned of uncertainty heading into election season.

McDonald’s stumbles as lower-income consumers pull back, while Chipotle sprints ahead

McDonald’s stumbles as lower-income consumers pull back, while Chipotle sprints ahead

Article
Jul 29, 2024

McDonald’s sales fell for the first time since 2020: The company’s overreliance on price hikes led it to lose its “value leadership” positioning. Reestablishing that role is the key to its turnaround.

Dynamic pricing is a potential minefield for retailers

Dynamic pricing is a potential minefield for retailers

Article
Jul 19, 2024

Dynamic pricing plans risk alienating price-sensitive consumers: The mere possibility of variable prices is triggering anxiety over inflation and hurting trust in retailers

June’s strong retail sales report is good news for retailers

June’s strong retail sales report is good news for retailers

Article
Jul 16, 2024

Consumers don’t feel great, but they’re still spending: Retail sales blew past expectations in June despite subdued confidence among lower-income households.

The vibecession is weighing on consumer spending

Article
Jun 27, 2024

Consumers spend cautiously as inflation perceptions, higher debt payments hurt confidence: But we expect retail sales growth to be healthy as buying power recovers.

What is net searcher sentiment?

Article
Jun 13, 2024

Here’s what you need to know about the NSS score, along with best practices on how to implement it.

Home-related retailers and brands feel the weight of the tough housing market

Article
May 23, 2024

The housing market continues to flounder: As long as it remains hard for consumers to buy a home, brands and retailers tied to housing will likely struggle.

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Meta is expanding access to AI-generated creative tools—and removing disclosures

Meta is expanding access to AI-generated creative tools—and removing disclosures

Article
May 08, 2024

Meta’s latest AI advertising rollout reveals a significant shift: Free, broad access to AI creative will help win favor with brands, but ethical quandaries are unresolved.

Despite high-profile layoffs at Macy’s, Wayfair, and Amazon, there’s good reason to expect solid retail sales this year

Article
Jan 19, 2024

Retail job cuts pile up: Even as Macy’s, Wayfair, and Stitch Fix cut staff, other retailers have good reason to feel optimistic about 2024.

Warning signs may be visible in Q3 bank earnings

Article
Oct 09, 2023

Credit losses are climbing, credit conditions are tightening, and consumer sentiment is on the decline

US banks wrestle with the threat of new rules that will drastically increase capital requirements

US banks wrestle with the threat of new rules that will drastically increase capital requirements

Article
Jun 12, 2023

To comply with global banking rules set by the Basel Committee, some banks may need to up their reserves by 20%.

Several signals suggest consumer spending is picking up

Article
Feb 10, 2023

Several indicators suggest consumer spending remains strong: Consumer sentiment hit a 13-month high in February and retail sales appeared to pick up in January.

Inflation is still consumers’ top concern in 2023

Inflation is still consumers’ top concern in 2023

Article
Jan 04, 2023

Saving money is a priority for consumers in 2023: Shoppers plan to cut back on unnecessary purchases in anticipation of difficult economic circumstances.

What September’s retail sales numbers mean for the holiday season

What September’s retail sales numbers mean for the holiday season

Article
Oct 14, 2022

Consumers kept pace with inflation in September: But there are signs that they may not be able to do so much longer.

Consumers kept spending in August despite hotter-than-expected inflation

Consumers kept spending in August despite hotter-than-expected inflation

Article
Sep 30, 2022

Rising prices aren’t cooling consumer demand: Even with consumer confidence ticking up and wages increasing, there could be storm clouds ahead.

Several indicators point to a strong holiday season, but growth isn’t a given

Article
Aug 26, 2022

Consumer sentiment is ticking up as inflation slows: While that’s good news for most retailers as the holidays near, rising interest rates could pose challenges.

Rising food prices squeeze household budgets

Rising food prices squeeze household budgets

Article
Jun 10, 2022

Soaring food prices are causing consumers to rethink their spending: Consumers are changing both where and how they shop for groceries, as well as what else they buy.

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