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China Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for China
Is Alibaba losing its dominance in China?

Is Alibaba losing its dominance in China?

Article
Jul 29, 2021

Three of the four largest ecommerce companies in the world are based in China—Alibaba, JD.com, and Pinduoduo (PDD)—and they are all still delivering impressive annual sales increases.

The preferred products of buyers in China’s $300 billion livestreaming ecommerce market

The preferred products of buyers in China’s $300 billion livestreaming ecommerce market

Article
Jul 28, 2021

The top 15 livestream shopping categories in China

Social buyer penetration will remain highest in China this year

Social buyer penetration will remain highest in China this year

Article
Jul 21, 2021

Where are people buying into social buying?

What brands can learn from China’s fast-growing 618 shopping festival

What brands can learn from China’s fast-growing 618 shopping festival

Article
Jul 12, 2021

China’s second-largest annual shopping festival broke records last month, generating more sales and attracting more brands than ever before. Held each year around June 18, the 618 promotional event is still smaller than Singles’ Day, but its rising scale reflects a growing appetite for a midyear alternative to the November ecommerce extravaganza.

China generates nearly 10 times the social commerce sales of the US

China generates nearly 10 times the social commerce sales of the US

Article
Jul 08, 2021

China’s $315 billion social commerce lead

Apple’s privacy restrictions in China are complicating its commitment to privacy

Apple’s privacy restrictions in China are complicating its commitment to privacy

Article
Jun 09, 2021

he US tech giant won’t offer its VPN-like feature in China despite its stated commitment to user privacy. This Janus-face approach to privacy risks creating an intractable privacy paradox in China, one of its fastest-growing markets.

In China, digital audio listener growth continues its steady climb

In China, digital audio listener growth continues its steady climb

Article
May 18, 2021

Digital audio listeners surpass 600 million in China

South Korea joins a growing list of countries doubling down on chip manufacturing with $450B spending plan

Article
May 18, 2021

South Korea sees a semiconductor opportunity: South Korea’s recent $450 billion semiconductor spending plan—the latest global government-backed chipmaking move—may signal a move away from a chip industry once dominated by a small handful of countries

How China is using blockchain and 5G adoption to win the ‘next stage of the internet’

How China is using blockchain and 5G adoption to win the ‘next stage of the internet’

Article
May 12, 2021

China eyes the ‘next stage of the internet’: The country hopes its two-pronged approach to early blockchain and 5G adoption will help establish itself as a global leader in the internet’s next generation.

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China’s smartphone market grew for the first time in four years as Huawei loses market share reign

Article
Apr 30, 2021

China’s smartphone market enters a new competitive era: The country’s smartphone market grew for the first time in four years, but it didn’t translate evenly for all players. Huawei’s sales continued to decline, leaving several smartphone competitors neck-and-neck in the race to claim top spot in China’s market.

For the first time, more than half of those living in rural China have internet access

For the first time, more than half of those living in rural China have internet access

Article
Mar 19, 2021

Rural China's internet penetration climbed in 2020

The kids are online: Mobile internet use in China across generations

The kids are online: Mobile internet use in China across generations

Article
Feb 09, 2021

China’s Gen Z is extremely online

Mobile Phone Shipments Are Down Worldwide amid Coronavirus-Related Supply Chain Disruptions

Mobile Phone Shipments Are Down Worldwide amid Coronavirus-Related Supply Chain Disruptions

Article
May 07, 2020

Mobile phone supply chains are beginning to rebound after weeks of manufacturing delays due to the coronavirus—but shipments are still down, and are expected to remain down through 2021.

eMarketer Live Analyst Series: Global Ecommerce

eMarketer Live Analyst Series: Global Ecommerce

Video
Jul 15, 2019

Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.

China No Longer Expected to Overtake US in Retail Sales in 2019 Amid Trade War

Article
Jun 24, 2019

The trade war between the world’s two largest retail markets is taking its toll, especially on China. Coupled with a slowing domestic auto market, the trade war is hurting the country's retail sales. In our latest worldwide retail forecast, we have cut our outlook for China and the US. As a result, China will not surpass the US in total retail sales this year, as expected in our Q4 2018 forecast. That milestone will likely not happen until 2021.

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