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China Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for China
China trend 2022: With the metaverse looming, virtual experiences will come to the fore

China trend 2022: With the metaverse looming, virtual experiences will come to the fore

Article
Dec 30, 2021

The virtual world will change the way consumers in China interact online and shop.

Total retail sales in China will record double-digit growth in 2021

Article
Dec 30, 2021

We expect total retail sales in China will have grown by 11.0% in 2021, the strongest growth since 2017.

The infrastructure bill will shrink the digital divide

The infrastructure bill will shrink the digital divide

Article
Dec 21, 2021

Closing the digital divide and improving investment in emerging technologies have been on President Joe Biden’s tech policy agenda since he began his term. The long-awaited Infrastructure Investment and Jobs Act finally passed through Congress in early November with bipartisan support, and it includes funding for increasing the affordability and adoption of high-speed internet in remote and underserved areas. Although not without its problems and compromises, the package provides a strong foundation for lowering the cost of connectivity across the country.

Strategies retailers should take note of from Singles’ Day 2021

Strategies retailers should take note of from Singles’ Day 2021

Article
Dec 13, 2021

Singles' Day—China’s annual shopping extravaganza in November—is the world’s biggest shopping event, with an estimated RMB 965.1 billion ($139.83 billion) in sales this year, according to the China e-Business Research Center.

Ecommerce ad spending edges closer to a 50% share of China's digital ad spending

Article
Oct 28, 2021

China's ecommerce ad spending will reach $50.31 billion in 2021, which is nearly double that of the US.

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Article
Oct 06, 2021

Singles’ Day, the online shopping festival invented by Chinese ecommerce giant Alibaba and held on November 11, is widely known in the West. Now, a series of similar “double-digit” shopping festivals from digital powerhouses Lazada and Shopee are driving ecommerce growth in Southeast Asia.

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Tech players in China eye the metaverse

Tech players in China eye the metaverse

Article
Sep 27, 2021

The “metaverse” has become one of the hottest topics among marketers globally, especially after some major investments into the hardware and software segments by Apple, Facebook, and Microsoft. And in China, tech companies are already staking their claim in the trend.

China’s conviction to reshape media to its image upends digital marketing world

China’s conviction to reshape media to its image upends digital marketing world

Article
Sep 14, 2021

Top-down government intervention in China’s tech sector is not new, but the current blitz of new policy announcements is keeping even the most seasoned marketers on their heels.

Xiaomi becomes the latest tech company to venture into AV digital frontier

Article
Aug 26, 2021

The smartphone giant acquired AV startup Deepmotion for $77.4 million. Xiaomi could use its consumer electronic experience to create compelling entertainment-focused vehicles, but it will have to overcome manufacturing challenges and potential regulatory scrutiny.

Department of Defense taps Intel to lead long-term semiconductor strategy

Article
Aug 25, 2021

Pentagon gives Intel a needed boost: Intel will lead a DOD program to bolster the US domestic semiconductor supply. The deal will benefit Intel and could have long-term strategic benefits for US manufacturing, but it will likely do little to alleviate the short-term chip crisis.

China’s sweeping data privacy laws will target private company misuse but leave government data abuses largely unchanged

China’s sweeping data privacy laws will target private company misuse but leave government data abuses largely unchanged

Article
Aug 19, 2021

Regulators are finalizing rules that would limit the amount of data firms collect on Chinese users and require them to obtain prior consent. Though expansive, the rules won’t apply equally to government data abuse, and could ultimately be used to bring firms more in line with long-term government tech strategies.

US retail social commerce will reach nearly $80 billion by 2025

US retail social commerce will reach nearly $80 billion by 2025

Article
Aug 17, 2021

Retail social commerce is already a multibillion dollar industry in the US, having earned $26.97 billion in sales in 2020. That figure will more than double by 2023, when we predict retail social commerce earnings will hit $56.17 billion.

In China, podcasting is emerging from its niche

In China, podcasting is emerging from its niche

Article
Aug 09, 2021

From niche to emerging market status, podcasting is coming of age in China.

Despite COVID and government crackdowns, Alibaba posts strong retail ecommerce revenue growth

Article
Aug 06, 2021

Alibaba’s quarterly earnings: The ecommerce giant posted strong growth in its retail and global businesses, even though we expect its share of China’s total ecommerce sales to dip slightly this year.

Despite COVID and government crackdowns, Alibaba posts strong retail revenue growth

Article
Aug 06, 2021

Alibaba’s quarterly earnings: The ecommerce giant posted strong growth in its retail and global businesses, even though we expect its share of China’s total ecommerce sales to dip slightly this year.

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