Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers

The Daily: The Great BtN Take Off—2024 trends, GenAI and search, Prime Video drives CTV, and short-video's reckoning

Audio
Jan 02, 2024

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.

The Weekly Listen: The beginning of Amazon's decline, pairing shopping with streaming, and ChatGPT's giant publisher deal

Audio
Dec 22, 2023

On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

The Daily: The great big monthly advertising, media, and retail quiz finals—X in 2024, cars online, and the ad market

Audio
Dec 21, 2023

On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other—now it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.

Reimagining Retail: 2023 Retail awards—The most must-visit store, the retailer you need to know, and the comeback story of the year

Audio
Dec 20, 2023

On today's podcast episode, we give out some 2023 retail awards for the most must-visit store, the company that came the closest to crashing and burning—only to course-correct at the last minute, the retailer you need to know, and the comeback story of the year. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sky Canaves.

The Daily: The future of real-time insights, reading consumer confidence, and the 2024 cookieless future looms large

Audio
Dec 19, 2023

On today's podcast episode, we discuss consumer spending over the holidays, how transaction data can help brands build deeper relationships with their customers, and what's next for consumer purchase data. "In Other News," we talk about Google starting to phase out cookies in a few weeks and what to make of the economy's mixed signals. Tune in to the discussion with our vice president of content Suzy Davidkhanian and Jonathan Silver, founder and CEO of Affinity Solutions.

Around the World: The international forecasts of past (2023), present (now), and future (2024)

Audio
Dec 18, 2023

On today’s podcast episode, our analyst Bill Fisher asks forecasting writer Ethan Cramer-Flood and forecasting analysts Oscar Bruce Jr. and Zach Goldner about the most interesting Insider Intelligence international forecasts of the past year, as well as what we can expect for 2024.

The Weekly Listen: The shockwaves of Epic Games' win over Google, McDonald’s new restaurant brand, and keeping up with AI

Audio
Dec 15, 2023

On today's podcast episode, we discuss what Fortnite developer Epic Games' win over Google means, whether McDonald's new restaurant brand will be a success, why women's sports worldwide are exploding right now, if video streaming bundles are inevitable, how AI rules can keep pace with AI development, who's planning to live underwater in a few years, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

The Daily: The dos and don'ts of using generative AI in the workplace, and how employees feel about it

Audio
Dec 14, 2023

On today's podcast episode, we discuss what employers expect their staffs to know about generative AI, whether every company will end up with their own custom version of ChatGPT, and the dos and don'ts of using generative AI in the workplace. Tune in to the discussion with our analyst Jacob Bourne and vice president of content, strategy, and operations Dan Van Dyke.

Reimagining Retail: How retail data helps inform campaigns

Audio
Dec 13, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how purchase data can inform campaigns, the importance of real-time information, and what retail media networks are missing. Then, for "Pop-Up Rankings," we rank the most exciting retail media tech advances happening right now. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and Damian Garbaccio, chief business and marketing officer at Affinity Solutions.

The Banking & Payments Show: Beyond the basics—Next-gen features in cash-back credit cards

Audio
Dec 12, 2023

On today’s podcast episode, we talk about our latest report that looks at new features being offered by the top cash-back credit cards and how much consumers value them. • In our “Headlines” segment, we break down a recent CNBC article about some of the limited-time merchant rewards the major credit cards are offering. • In “Story by Numbers,” we discuss the Insider Intelligence emerging features benchmark that identified 49 novel qualities and carefully reviewed the feature sets of 10 popular no-fee cash-back credit cards. We also talk about free security features that customers value the most. • In “For Argument’s Sake,” our host Rob Rubin has a difficult time staying true to his position (Credit card features are so tempting!) as he debates why consumers feel certain credit card features are valuable and that they would forgo most of them for more rewards. Listen to the podcast with Rob Rubin and our analyst David Morris.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

The Daily: Very specific 2024 predictions (part 2)—Which car company Amazon could buy, AI controversies, and a privacy lawsuit

Audio
Dec 12, 2023

In part two of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which car company Amazon could potentially acquire, how AI might land itself in hot water, and the next digital consumer privacy lawsuit. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

The Daily: Very specific 2024 predictions (part 1)—Which SVOD Apple could buy, metaverse playgrounds, and the DOJ-Google suit

Audio
Dec 11, 2023

In part one of this two-part podcast episode, we discuss some predictions for 2024 that are too specific to be 100% certain about but could still come true, including: which subscription video-on-demand (SVOD) platform Apple will likely buy, where metaverse playgrounds will spring up, and what the ruling between Google and the US Department of Justice will be. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

The Weekly Listen: How much can tech help the travel rebound, what the NFL + shopping equals, and ChatGPT in 2024

Audio
Dec 08, 2023

On today's podcast episode, we discuss the travel rebound and how tech is helping it out, how Black Friday football (with a side of online shopping) performed this year, will X (formerly Twitter) go bankrupt next year, a new way to stream NBA games post-cable, what to expect from ChatGPT next year, why your passport is the color it is, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

The Daily: How the US ad market will finish the year, ad blocking's uptick, and a cord-cutting milestone

Audio
Dec 07, 2023

On today's podcast episode, we discuss what's most to blame for this sustained ad spending rebound, what concerns us about it, and what we expect to see from ad spending in 2024. "In Other News," we talk about why ad-blocking rates are experiencing a gradual uptick and a cord-cutting milestone. Tune in to the discussion with our director of forecasting Peter Newman and vice president of content Paul Verna.

Reimagining Retail: What to expect from the rest of the holiday season

Audio
Dec 06, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the Thanksgiving numbers look, why folks are online shopping more this season, and where the ecommerce ceiling is. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the remaining few weeks of holiday shopping. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing humanoid robots

Audio
Dec 05, 2023

On today's podcast episode, we discuss whether Uber's business is actually sustainable, how many Americans use ride-hailing apps, and what the ad opportunity is. "In Other News," we talk about whether there will be more—or fewer—self-checkout options by the end of next year and whether the world is ready to accept humanoid robots used by Amazon. Tune in to the discussion with our analyst Yory Wurmser.

The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video creation using AI

Audio
Dec 04, 2023

On today's podcast episode, we discuss what happened with Sam Altman and OpenAI, how the AI revolution just went through a shift, and what's next for the maker of ChatGPT. "In Other News," we talk about what to expect from GPT-5 and how AI could disrupt short-form video creation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and targeted ads on planes

Audio
Dec 01, 2023

On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.

The Daily: November’s great big monthly advertising, media, and retail quiz—AI pins, social buying, and Amazon Ads

Audio
Nov 30, 2023

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.

Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with them

Audio
Nov 29, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or