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Banking Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Banking
The mobile banking must-haves that few big US banks offer

The mobile banking must-haves that few big US banks offer

Article
Jan 09, 2023

The top priority among US mobile banking users is knowing that their information is safe, according to our latest benchmark study of this banking channel. More than half (56%) said being notified of a Social Security number breach was “extremely valuable” to them, while 51% said the same of alerts for unusual account activity.

Mobile banking to beat branches in usage this year

Mobile banking to beat branches in usage this year

Article
Dec 09, 2022

In a first, 62.1% of adults in the US will use mobile banking, surpassing the 61.5% who will use in-branch banking, per our forecast. This is a marked shift from 10 years ago, when 78.8% of adults used bank branches and 18.6% used mobile.

Spotlight: US Neobank Emerging Features Benchmark 2022

Spotlight: US Neobank Emerging Features Benchmark 2022

Report
Dec 09, 2022

This fourth annual study ranks the four largest US neobanks by customers based on their support of 47 emerging mobile banking features, weighted by consumer demand for each feature.

Federal government and most other industries scramble to hire laid-off tech workers

Federal government and most other industries scramble to hire laid-off tech workers

Article
Dec 05, 2022

Veterans Affairs wants to be ‘best place’ for laid-off tech workers: Tech layoffs increased in November, but other sectors have a window of opportunity to scoop them up.

Salesforce lays off workers as tech, banks buckle under interest rate hike

Salesforce lays off workers as tech, banks buckle under interest rate hike

Article
Nov 14, 2022

Activist investor pressures Salesforce to slash staff: A string of tech layoffs last week follows the Fed’s interest rate hike. But tech talent scavengers should keep companies on their toes.

Q&A: Turn chief product officer Brian Gaspar shares how AI is transforming hiring and recruitment

Article
Nov 07, 2022

Can an AI recruiter save a troubled labor market? AI could disrupt recruiters’ jobs. Turn’s Brian Gaspar spoke with us about bias in AI and how to hire the right talent.

UK Mobile Banking Emerging Features Benchmark 2022

UK Mobile Banking Emerging Features Benchmark 2022

Report
Nov 02, 2022

This fourth annual study ranks 10 UK banks and building societies based on their support of 42 emerging mobile banking features, weighted by consumer demand.

US banks spend big on marketing amid uncertainty

US banks spend big on marketing amid uncertainty

Article
Aug 16, 2022

US banking digital ad spend will hit $13.54 billion in 2022, up 20.4% year over year. Growth was even faster in 2021, when banks anticipated an upswing in consumer spend. In the coming years, growth will decelerate but remain in the double digits.

Super Apps in Banking: On-Demand Webinar

Video
Jul 27, 2022

Watch the on-demand replay of our webinar, Super Apps in Banking, as our analysts cover the advantages that set the leading competitors for banking super apps apart and what banks of all sizes are doing to prepare for 2022 and beyond.

The top 15 mobile banking apps of 2022 so far

Article
Jun 13, 2022

Capital One was the most downloaded US banking app between January and April 2022, with 5.0 million net new installations. Digital-only contender Chime took the No. 2 spot, with 4.7 million, while Chase came in third, with 4.1 million net new installs.

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Canada Mobile Banking Emerging Features Benchmark 2022

Canada Mobile Banking Emerging Features Benchmark 2022

Report
May 04, 2022

This second annual benchmark evaluates seven Canadian financial institutions across six feature categories and weights their scores according to the results of a survey of mobile banking users in Canada.

The Bank in 2025: On-Demand Webinar

Video
Apr 29, 2022

Watch the on-demand replay of our webinar, The Bank in 2025, as we discuss 4 trends reshaping the industry and how banks can thrive in a fast-changing financial services landscape.

US Mobile Banking Benchmark: On-Demand Webinar

Video
Apr 25, 2022

Watch the on-demand replay of our webinar, The US Mobile Banking Benchmark, as we discuss top mobile features that customers crave, how demand for these features differs when cut by key segments, and how banks and neobanks are measuring up in meeting customer demand.

Which loans are weighing most on US consumers?

Which loans are weighing most on US consumers?

Article
Mar 29, 2022

The majority of US consumers are shouldering loan debt, with 61.1% holding one or more loan accounts with an outstanding balance. The most common types of accounts to have an outstanding balance are mortgages (33.3%) and auto loans (31.0%).

AI is transforming society but C-suite still hesitant—and for good reason

Article
Mar 28, 2022

People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.

The tightrope between fraud prevention and a frictionless banking experience

The tightrope between fraud prevention and a frictionless banking experience

Article
Mar 10, 2022

While banks work to fight fraud, customers are bristling at some of their security measures. Around the world, 35% of banking customers said what irritates them most is that the authentication factors keep changing. Another 24% are most annoyed by their card being declined for legitimate purchases.

Do US banks have plans for crypto services?

Do US banks have plans for crypto services?

Article
Feb 24, 2022

The vast majority of US banks have no plans to offer some basic cryptocurrency-related services. For even the most widely adopted service—crypto investing or trading—only 1% currently offer it, and 78% have no plans to support it.

Chime rang out a banner year in US downloads

Chime rang out a banner year in US downloads

Article
Feb 10, 2022

Chime was the most downloaded US mobile banking app in 2021, with 12.8 million downloads, up 16% from 2020. Other neobanks had a huge year as well: Current posted 67% growth in downloads, and Varo skyrocketed to 10th place with a 529% increase. That said, traditional banks took the rest of the top five positions.

Spotlight: Sustainable Banking

Spotlight: Sustainable Banking

Report
Feb 10, 2022

Banks face growing pressure from shareholders and customers to take more action on sustainability. While transitioning to a greener business model will be challenging, banks have a plethora of strategies to choose from.

Finance apps flew past 500 million mark in US downloads

Finance apps flew past 500 million mark in US downloads

Article
Feb 02, 2022

In 2021, mobile finance apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020.

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