Banking Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Banking
Chime rang out a banner year in US downloads

Chime rang out a banner year in US downloads

Article
Feb 10, 2022

Chime was the most downloaded US mobile banking app in 2021, with 12.8 million downloads, up 16% from 2020. Other neobanks had a huge year as well: Current posted 67% growth in downloads, and Varo skyrocketed to 10th place with a 529% increase. That said, traditional banks took the rest of the top five positions.

Spotlight: Sustainable Banking

Spotlight: Sustainable Banking

Report
Feb 10, 2022

Banks face growing pressure from shareholders and customers to take more action on sustainability. While transitioning to a greener business model will be challenging, banks have a plethora of strategies to choose from.

Finance apps flew past 500 million mark in US downloads

Finance apps flew past 500 million mark in US downloads

Article
Feb 02, 2022

In 2021, mobile finance apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020.

Anda rewards program offers Hispanic users an easy onramp to crypto

Article
Jan 04, 2022

A US neobank is offering a simple onramp to crypto that targets Hispanic users. Could it pave the way for using digital assets in cross-border payments?

US Mobile Banking Emerging Features Benchmark 2021

US Mobile Banking Emerging Features Benchmark 2021

Report
Dec 07, 2021

This fifth annual benchmark stacks up 23 US financial institutions against one another, evaluating their mobile app capabilities based on consumer demand for 42 emerging features.

Insider Intelligence’s Fintech Trends to Watch in 2022

Insider Intelligence’s Fintech Trends to Watch in 2022

Report
Dec 06, 2021

Spurred by shifts in customer expectations, incumbents will race to personalize services and enhance distribution strategies. Fintechs will focus their attention on tapping opportunities that first emerged in 2021.

US Neobank Emerging Features Benchmark 2021

US Neobank Emerging Features Benchmark 2021

Report
Nov 30, 2021

This benchmark evaluates four US neobanks across seven categories and weights their scores according to the results from a survey of US mobile banking users. It highlights the most in-demand mobile banking features that an incumbent, fintech, or neobank can offer to attract, retain, or monetize users.

US Generation Z Financial Behaviors

US Generation Z Financial Behaviors

Report
Nov 12, 2021

Though half of Gen Z hasn’t yet reached adulthood, it’s well on its way to becoming a financial juggernaut. Here’s an overview of this generation’s unique financial attitudes and behaviors.

Most US adults are in a long-term relationship with their primary bank

Most US adults are in a long-term relationship with their primary bank

Article
Sep 24, 2021

The majority of US adults aren’t in the habit of switching their primary bank. As of August, 77% have not moved their primary account to a new bank in the past five years, and just 8% have done so over the past year.

US banks and insurance companies slow down ad spending to compete with fintechs

Article
Aug 04, 2021

While financial service's digital ad spending has historically outpaced the digital ad market, we expect a slowdown in 2021 and beyond as incumbents in both banking and insurance focus their budgets on technological innovations to compete with emerging fintech companies.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Young investors drove use of robo-advisors during pandemic

Article
Jun 30, 2021

The growth of investment robo-advisors—algorithm-based account services—spiked last year across the US, the UK, and Canada as investors, especially those belonging to younger populations, took advantage of investment opportunities during the pandemic. For instance, independent robo-advisors Wealthfront and Betterment both reported double-digit increases in account openings during the pandemic.

Neobanking on growth: US customer base will climb over the next 4 years

Neobanking on growth: US customer base will climb over the next 4 years

Article
Jun 01, 2021

When US neobanks will hit 40 million clients

5G and Financial Services

5G and Financial Services

Report
Mar 18, 2021

Although the benefits of 5G for financial services firms are less flashy than in other industries, lower latency, faster speed, and improved reliability will play a big role in the financial services sector.

Banking on trust: Confidence in data security is declining

Banking on trust: Confidence in data security is declining

Article
Feb 23, 2021

Top industries facing a data security trust fall

Innovation Strategies at Small and Midsize FIs

Innovation Strategies at Small and Midsize FIs

Report
Feb 10, 2021

The pandemic is pushing consumers into digital banking channels, upping pressure on small and midsized banks to deliver value-added services and digital user experiences. They have to find ways of doing so on limited tech budgets to stay competitive.

The Embedded Finance Explainer

The Embedded Finance Explainer

Report
Jan 14, 2021

Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.

More than 80% of US Internet Users Will Access Their Bank Accounts Digitally in 2020

Article
Jul 09, 2020

This year, 81.6% of internet users in the US will access their bank accounts digitally at least once per month, according to our latest estimates. That’s significantly higher than the 72% we previously projected, due in large part to the pandemic. We expect this behavior to continue, and by 2023, we forecast there will be 207.3 million US digital banking users.

Germany Mobile Payment Users 2019

Germany Mobile Payment Users 2019

Report
Oct 24, 2019

Less than 13% of smartphone users in Germany will use proximity mobile payments this year—one of the lowest rates in Europe. User numbers will increase slowly, but privacy concerns and the popularity of cash and card payments will curtail adoption.

UK Mobile Payment Users 2019

UK Mobile Payment Users 2019

Report
Oct 24, 2019

Growth in proximity mobile payment use in the UK remains slow but steady. Against a strong headwind of contactless card use, mobile payments have struggled to take hold, though young consumer use offers a glimmer of hope.

Who's Using P2P Payments in the US?

Article
Dec 05, 2018

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or