Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

US Neobank Emerging Features Benchmark 2021

How the Top 4 Neobanks’ Mobile Apps Meet Customer Demand

Download
Share
About This Report
This benchmark evaluates four US neobanks across seven categories and weights their scores according to the results from a survey of US mobile banking users. It highlights the most in-demand mobile banking features that an incumbent, fintech, or neobank can offer to attract, retain, or monetize users.
Table of Contents

Executive Summary

Neobanks’ breakneck customer growth poses an unavoidable threat for incumbents: The four largest US neobanks by user count will together boast approximately 34.0 million customers by 2025. This second annual study stacks up Aspiration, Chime, Current, and Varo, evaluating their mobile app capabilities based on consumer demand for 45 emerging features.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What are the most important emerging mobile banking features that US neobanks and incumbents can offer?
  2. Which features do US consumers value most, both overall and within key customer segments?
  3. How do the top four US neobanks compare based on support for features that mobile banking users value most?

WHAT’S IN THIS REPORT? This benchmark highlights the most in-demand mobile banking features that an incumbent, fintech, or neobank can offer to attract, retain, or monetize users. It evaluates neobanks across seven categories and weights their scores according to the results from a survey of US mobile banking users. The findings pinpoint product development priorities for mobile banking.

KEY STAT: Three of the five most valuable features among the US mobile banking users we surveyed in September 2021 fall under the Security and Control category, underscoring the critical need for banks to offer safety-related tools.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

20charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Key Findings
  3. Introduction
  4. Leading US Neobanks in 2021
  5. Consumers' Most Valued Features in 2021
  6. No. 1: Security and Control
  1. No. 2: Account Management
  2. No. 3: Alerts
  3. No. 4: Transfers
  4. No. 5: Digital Money Management
  5. No. 6: Neobank Specialties
  6. No. 7: Customer Service
  1. Methodology
  2. Survey Demographics
  3. Appendix
  4. Read Next
  5. Sources
  6. Media Gallery

Charts in This Report

authors

Tyler Brown, Eleni Digalaki

Contributors

Caitlin Cahalan
Researcher, Financial Services
Matthew Gaughan
Analyst Banking
Ona Koehler
Senior Director, Benchmarking
Na Li
Director, Primary Research
Greg Magana
Daniel Van Dyke
VP, Content
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client