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Arpu Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Arpu

Pinterest leans into commerce, CTV, and C-suite appointments for growth

Article
Jan 21, 2026

Pinterest shifts to yield; its leadership change reinforces focus on performance, commerce, and higher ARPU.

Pinterest’s AI-driven discovery model fuels international gains, but US growth slows

Article
Nov 05, 2025

Pinterest reported Q3 2025 revenue of $1.1 billion, up 17% YoY and slightly ahead of forecasts, as global user growth and AI-driven ad features continue to lift engagement. Monthly active users climbed 12% to 600 million, with international markets up 16% and driving most of the gains. Yet softer Q4 guidance spooked investors, sending shares down 20%. CFO Julia Donnelly cited “moderating ad spend” among US retailers facing tariff pressures. Globally, Pinterest’s AI tools—visual search, generative creative, and shoppable feeds—are strengthening its position as the web’s most frictionless bridge between inspiration and purchase. Consistency remains Pinterest’s quiet advantage.

Spotify’s next challenge will be turning engagement into ad growth

Article
Nov 05, 2025

Spotify’s Q3 2025 results show a company redefining success around efficiency and engagement rather than scale. Revenue rose to $4.62 billion, with 713 million monthly active users and 281 million premium subscribers, up 12% YoY. Gross margin reached 31.6% as AI integration, subscription pricing, and product diversification drove profitability. The company’s upcoming leadership transition—Daniel Ek to executive chairman, Gustav Söderström and Alex Norström to co-CEOs—signals continuity through maturity. While ad sales grew just 7%, Spotify’s dominance in user time and audio engagement positions it as the anchor of digital audio. The next chapter: sustainable margins, smarter growth, and steady leadership.

Disney plans streaming, sports shakeup after mixed quarter

Article
Aug 06, 2025

The news: Disney announced that it will merge Disney+ and Hulu in 2026, a move that could save it $3 billion. The news came after a mixed Q3 FY25 that beat expectations thanks to high spending at Disney theme parks and growth in streaming, but saw advertising revenues fall short of analyst estimates. Our take: Disney’s future success depends on whether merging its core streaming offerings boosts advertiser appeal and a successful sports push that can compete on a similar level as rivals with access to tentpole live events like the Super Bowl.

Snap’s ad glitch highlights monetization challenges

Article
Aug 06, 2025

Snap posted 9% YoY revenue growth in Q2 2025, reaching $1.35 billion, but fell short of expectations due to a technical ad platform error that temporarily underpriced inventory. DAUs rose 9% to 469 million and Spotlight engagement surged, yet global ARPU remained flat and margins tightened. Snap’s performance contrasted sharply with stronger ad results from Meta, Google, and Reddit, raising concerns about its ability to monetize growing usage—especially in fast-expanding but low-yield regions. Snap did see promising gains in subscription revenue and AI-driven commerce ads, but must execute better on monetization to remain competitive in a rebounding ad market.

Reddit COO Jen Wong on prioritizing ad outcomes over ad load

Reddit COO Jen Wong on prioritizing ad outcomes over ad load

Article
Aug 05, 2025

In an EMARKETER interview, Reddit COO Jen Wong shared optimism following the platform’s strong Q2, highlighting its focus on delivering ad outcomes over increasing ad load. Despite capturing just over 1% of US social ad spend, Reddit is growing ARPU through investments in machine learning, creative tools like Memorable AI, and advertiser infrastructure. Wong emphasized Reddit’s auction model supports full-funnel goals, while global expansion is underway through localized insights and self-serve adoption. She spotlighted Reddit Community Intelligence as a milestone, enabling brands to tap into decades of authentic discussion data. The company’s long-term bet: authenticity will outperform algorithms.

Reddit ad revenues soar 84%, but its place in media plans lags

Article
Aug 01, 2025

Reddit posted a standout Q2 2025, with revenues jumping 78% year-over-year to $500 million—including $465 million in ad revenue, up 84%. Net income reached $89 million with strong EBITDA and free cash flow. Global DAUs grew 21% to 110.4 million, and US ARPU climbed 59% to $7.87, signaling improved monetization. Reddit is now a billion-dollar US ad business a year ahead of forecasts, driven by growth in AI ad tools. Yet challenges remain: Reddit still holds only 1.1% of US social ad spend and relies heavily on Google Search traffic. Sustaining growth means reshaping advertiser perception and boosting direct engagement.

Pinterest beats Q1 expectations, driven by AI and ecommerce tools

Article
May 09, 2025

Pinterest’s Q1 involved strong user and global revenue growth: US monetization, though, could be under pressure moving forward.

Disney+ grows to 126 million subscribers, ARPU rises to $8.06

Article
May 07, 2025

Disney’s streaming bundle is driving subscriber gains and lower churn: But fiscal caution and ad headwinds may limit future momentum.

Spotify posts record Q1 profits—but Q2 forecast underwhelms

Article
Apr 29, 2025

Spotify showed resilience with strong Q1 gains: Still, margin pressures and licensing costs could challenge momentum ahead.

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Reddit delivers strong figures (almost) across the board in Q4

Article
Feb 13, 2025

Reddit posts 71% revenue growth but misses DAUq targets: Despite strong ad revenue and international expansion, Reddit’s user growth fell short of expectations, sending shares down 14% after hours.

Pinterest bets big on AI-powered discovery, and it’s working

Article
Feb 07, 2025

Pinterest’s AI-driven ad strategy and shopping expansion drive Q4 growth: Revenue surges 18% YoY as Gen Z engagement and ad performance improve.

Max adds 7.2 million subscribers in Q3, its biggest quarterly gain to date

Article
Nov 07, 2024

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD’s position in the streaming race.

Reddit Q3 earnings soar with ad revenue growth and a profit

Article
Oct 30, 2024

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

Reddit struggles with ARPU growth in its second public quarter

Reddit struggles with ARPU growth in its second public quarter

Article
Aug 07, 2024

Reddit’s Q2 gives uncertain signs: Despite beating expectations, concerns were raised about its long-term viability as an ad platform.

Disney sees major gains in streaming subscribers and revenues in Q1

Article
May 07, 2024

A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.

Pinterest tops 500 million MAUs for the first time, showcasing robust growth and surging revenues

Article
Apr 30, 2024

Pinterest reaches 518 million MAUs with a 12% YoY increase: Revenues rise by 23% to $740 million, outpacing expectations and highlighting strategic gains.

Disney, US

CollectionSnapshot
Feb 28, 2024

Hulu, US

CollectionSnapshot
Feb 28, 2024

Roku, US

CollectionSnapshot
Feb 28, 2024

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