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Apple intelligence Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Apple intelligence
Smartphone market rebounds, with Samsung and genAI features in the lead

Smartphone market rebounds, with Samsung and genAI features in the lead

Article
Jan 14, 2025

Global sales grew 4% in 2024, driven by Samsung’s Galaxy S24 and on-device AI after a historic slump in 2023.

Amazon, Apple and Google made product promises they couldn’t keep in 2024

Article
Jan 02, 2025

Rushed genAI promises and delayed launches erode trust, exposing how tech giants are prioritizing hype over realistic timelines in a race to beat competitors

2024: The year Apple became an AI company

2024: The year Apple became an AI company

Article
Dec 20, 2024

Abandoning its EV ambitions, Apple focuses on AI-driven services and devices, aiming to lead on-device innovation while navigating fierce competition and regulatory battles

OpenAI could be the big winner of the latest Apple Intelligence genAI updates

OpenAI could be the big winner of the latest Apple Intelligence genAI updates

Article
Dec 11, 2024

Apple’s AI update embeds ChatGPT across iPhones and iPads, putting OpenAI’s tech at users’ fingertips and reshaping how genAI fits into daily life.

OpenAI at 2: From AI pioneer to Big Tech contender

OpenAI at 2: From AI pioneer to Big Tech contender

Article
Dec 02, 2024

As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.

xAI plans standalone app for Grok, but costs could hinder adoption

xAI plans standalone app for Grok, but costs could hinder adoption

Article
Dec 02, 2024

xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

Mobile AI showdown: Google Gemini vs. Apple Intelligence

Mobile AI showdown: Google Gemini vs. Apple Intelligence

Article
Nov 25, 2024

With sweeping device access and app control, it’s looking to give everyone AI agents—if trust issues don’t hold it back.

Apple’s M4 redefines Mac performance

Article
Nov 07, 2024

With on-device AI capabilities and standout benchmarks, the M4 can help Apple justify premium Mac prices and offset tepid iPhone sales.

Apple’s AI strategy could fall short of iPhone success

Apple’s AI strategy could fall short of iPhone success

Article
Nov 06, 2024

Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.

Apple’s Q4 services revenue surges, but a regulatory fine takes billions off its profits

Apple’s Q4 services revenue surges, but a regulatory fine takes billions off its profits

Article
Nov 01, 2024

Revenue from services contributed over a quarter of its Q4 revenue, offsetting slower iPhone sales and delayed AI rollouts.

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Apple’s AI launch week marred by Indonesia’s iPhone ban

Apple’s AI launch week marred by Indonesia’s iPhone ban

Article
Oct 29, 2024

New AI-powered Apple devices hit markets, but Indonesia’s ban and the EU’s App Store demands reveal global friction in Apple’s shift toward an AI-first strategy.

Apple announcing M4 devices this week, minus the fanfare

Apple announcing M4 devices this week, minus the fanfare

Article
Oct 25, 2024

Skipping its usual fall roll-out event, Apple will announce M4 devices and AI betas. It may be aiming to align launches with feature readiness.

Meta takes the lead in mobile AI but lacks key smartphone presence

Meta takes the lead in mobile AI but lacks key smartphone presence

Article
Oct 25, 2024

Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Article
Oct 24, 2024

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

Apple roundup: Tackling software problems before launching affordable iPhone SE 4

Article
Oct 04, 2024

Apple patches major iOS bugs before the iPhone SE 4's expected announcement, but its missing AI features are the real problem.

Reddit adds AI-powered translation features in multiple international regions

Reddit adds AI-powered translation features in multiple international regions

Article
Sep 25, 2024

By adding translation tools in new markets, Reddit seeks to drive growth and keep momentum post-IPO.

Apple’s AI delay wipes out $96 billion in market value

Apple’s AI delay wipes out $96 billion in market value

Article
Sep 16, 2024

With AI delays and sluggish preorders, the iPhone 16 launch is testing investor patience and could signal trouble ahead for the tech giant.

Apple’s AI push stumbles: iPhone 16 launches without key Apple Intelligence features

Apple’s AI push stumbles: iPhone 16 launches without key Apple Intelligence features

Article
Sep 09, 2024

The absence of Apple Intelligence at launch and limited language support may hinder consumer interest and slow early adoption.

Apple’s AI-powered iPhone 16 could drive upgrades while sustaining subscription growth

Apple’s AI-powered iPhone 16 could drive upgrades while sustaining subscription growth

Article
Sep 06, 2024

Integrated AI services across devices could supercharge iPhone sales and subscriptions.

The Daily: What kind of impact Apple Intelligence will have, what this means for OpenAI, and get ready for the AI PC

Audio
Jun 24, 2024

On today's podcast episode, we discuss what Apple Intelligence promises to help users do, what a partnership with Apple means for OpenAI, and why this might be a bad move for the iPhone maker. "In Other News," we talk about the advent of the AI PC. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.

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