Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report

Amazon Prime Day, Paying by Palm Print, and the House Antitrust Report

Audio
Oct 15, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu try their hands at playing a special, Amazon-themed game of "What's the Point?" where they discuss how the US House antitrust report affects Amazon, luxury brands on the platform, palm-print payment, all the new details about Prime Day 2020, and more.

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years

US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years

Article
Oct 12, 2020

The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market.

What Does the US House Antitrust Report Mean for Facebook's Future?

What Does the US House Antitrust Report Mean for Facebook's Future?

Audio
Oct 12, 2020

Business Insider Intelligence research associate Hirsch Chitkara and eMarketer principal analysts at Insider Intelligence Mark Dolliver and Nicole Perrin discuss the latest intelligence report from the US House of Representatives, what it could mean for advertisers, and what its findings might mean for the future of Facebook.

Q3 2020 Digital Video Trends

Q3 2020 Digital Video Trends

Report
Oct 09, 2020

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

US Digital Video 2020

US Digital Video 2020

Report
Oct 05, 2020

The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

Digital Identity Crisis Will Be a Boon for Retail Media Sellers

Digital Identity Crisis Will Be a Boon for Retail Media Sellers

Article
Oct 04, 2020

One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.

Prime Day 2020 Will Generate Nearly $10 Billion in Worldwide Sales

Prime Day 2020 Will Generate Nearly $10 Billion in Worldwide Sales

Article
Sep 30, 2020

In our first ever forecast for Prime Day, we expect that Amazon will generate $9.91 billion in worldwide sales, including $6.17 billion in the US.

Amazon Prime Day 2020

Amazon Prime Day 2020

Report
Sep 29, 2020

Amazon Prime Day promises to be different in 2020 amid the backdrop of a pandemic, major shifts in consumer spending patterns, and a later-than-usual event timing.

Ecommerce Powers Consumer Electronics Sales

Article
Sep 23, 2020

Amid 2020’s grim retail environment, ecommerce stands out as a bright spot. By now, the story is well known: US buyers have turned to online retailers like Amazon and Walmart in record numbers, mostly to avoid shopping in crowded places or because their local stores were closed.

Instacart and the Future of Grocery

Instacart and the Future of Grocery

Audio
Sep 14, 2020

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss the future of grocery and why Instacart is leading the charge. They then talk about lululemon's magical Q2, what Amazon's latest wearable can do that others can't, and how Peloton's new equipment fits into its overall strategy.

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Essential Goods and Personal Care Products Are Seeing Growth

Essential Goods and Personal Care Products Are Seeing Growth

Article
Sep 10, 2020

From the onset of the pandemic, US consumers shifted to ecommerce for essential goods and personal care products, which has kept CPG digital ad spending afloat. We expect the industry to increase its digital ad spending 5.2% to $19.40 billion this year.

The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads

The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads

Audio
Sep 04, 2020

eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, senior forecasting analyst Oscar Orozco and vice president of content studio at Insider Intelligence Paul Verna discuss the latest TikTok news, how much current events should be referenced in ads, Peacock's new voice ads, a local TV station streaming service, Amazon getting really close to drone deliveries, how far we are from actual flying cars, and more.

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?

Audio
Aug 14, 2020

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.

Amazon's 'Hold on to Your Seat' Q2

Amazon's 'Hold on to Your Seat' Q2

Audio
Aug 11, 2020

eMarketer principal analysts Andrew Lipsman and Nicole Perrin and senior forecasting analyst at Insider Intelligence Cindy Liu discuss Amazon's impressive Q2. They then talk about Walmart delaying its loyalty program, closing stores on Thanksgiving, its new ad measurement tool and what to make of some corporate job cuts.

Google's First Revenue Decline: What Does It Mean?

Audio
Aug 10, 2020

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's checkered Q2 earnings. They then talk about how Google plans to take on Amazon's online shopping dominance, the antitrust investigation into Google, and what would happen if Google tracked people after they asked it not to.

The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic

The Weekly Listen: Big Tech's Hearing, CBS 'More' Access and Ad Potency in a Pandemic

Audio
Aug 07, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss the main takeaways from the recent big-tech antitrust hearing; how CBS All Access is beefing up; how much sports can help advertisers this year; the effectiveness of ads during a pandemic; what a Twitter subscription service might look like; how high one could jump on Mars and more.

Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year

Food and Beverage Will See Biggest Gains in Retail Ecommerce Sales Growth This Year

Article
Jul 28, 2020

Grocery ecommerce is having a moment. Already at an inflection point prior to the pandemic, the migration of essential goods to online has accelerated this trend by three or four years in the span of three or four months.

Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

Nike, Peloton, Lululemon and Apple. The Emergence of Luxury Fitness.

Audio
Jul 27, 2020

eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss the emergent category of "luxury fitness" created by Nike, Peloton, lululemon and Apple. They then talk about Walmart's Prime competitor, Prime Day in the Fall and Amazon's Dash Cart.

US Ecommerce by Category 2020

US Ecommerce by Category 2020

Report
Jul 22, 2020

The coronavirus pandemic has dramatically altered the US retail and ecommerce landscape, with varying impacts in retail category growth.

US Mobile Ad Spending Update Q3 2020

US Mobile Ad Spending Update Q3 2020

Report
Jul 16, 2020

In light of the coronavirus pandemic, we have revised our US mobile ad spending forecast. This report puts the new numbers in context.

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