Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Boston Dynamics stretches into industrial shipping logistics with new commercial robot

Boston Dynamics stretches into industrial shipping logistics with new commercial robot

Article
Mar 29, 2021

The company's second ever commercial robot has the potential to reshape warehouse work, but it may also revamp labor expectations in the process.

The Social Determinants of Health

The Social Determinants of Health

Report
Mar 25, 2021

This report explains the rise of tech-focused SDOH initiatives among US health insurers and hospitals, unpacks how these entities’ heavier focus on SDOH has ushered in opportunities for digital health vendors and tech companies operating at the periphery of healthcare to help address nonclinical health gaps, and lays out the factors driving the prioritization of SDOH and inhibiting these efforts’ growth.

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Here are the top 10 US ecommerce companies for 2021—plus 6 key takeaways from our latest forecast

Article
Mar 24, 2021

Our latest forecast shows that Amazon, Walmart, and eBay will remain the top three largest ecommerce companies in the US by total sales volume, while Best Buy and Target will usurp The Home Depot and Wayfair for the No. 5 and No. 6 spots on the 2021 list, respectively.

NFL opens the floodgates to streaming in new rights deals

Article
Mar 22, 2021

The NFL ensures more touchdowns for streamers: A new set of 11-year rights deals will make more football available on streamers, but distribution will remain tied to linear TV for the time being.

Frictionless ‘stores of the future’ will land and expand

Frictionless ‘stores of the future’ will land and expand

Article
Mar 18, 2021

A new paradigm of physical retail, created and accelerated by the pandemic’s disruptive forces, is ready to emerge. In the coming year, the “retail apocalypse” will reach a crescendo as many teetering legacy retailers close hundreds of locations. In their place, frictionless, digitally enabled retail experiences will dot the landscape.

Rethinking ecommerce strategies from data to retail media and more | Sponsored Content

Video
Mar 15, 2021

Link Walls, vice president of digital marketing strategy at ChannelAdvisor, talks with Rimma Kats, executive editor at eMarketer, about how marketers should reevaluate retail media, ads on Amazon, and data privacy.

Pandemic fuels strong D2C growth in Western Europe

Article
Mar 14, 2021

Even before the pandemic, the direct-to-consumer (D2C) space was heating up in Western Europe. But the side effects of stay-at-home orders helped accelerate D2C’s popularity, and the landscape looks to be permanently altered.

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Media companies shifting sports rights to digital could be a positive for marketers

Article
Mar 08, 2021

Streamers battle for sports rights: Media companies are hinting at new plans to use live sports to drive streaming subscriptions, which could grow the audience of sport fans who can be targeted through digital channels.

How the pandemic pushed Olipop into the D2C space

Article
Mar 04, 2021

A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.

Inside walled gardens: The long-standing challenge of ad measurement and attribution

Inside walled gardens: The long-standing challenge of ad measurement and attribution

Article
Feb 24, 2021

Within digital media channels, probably the longest-standing gap in measurement information lies with the walled gardens—a group that includes Google, Facebook, a host of other walled social platforms, and Amazon. Some in the industry are also talking more of walled gardens—or attempts to build them—in the connected TV (CTV) or over-the-top (OTT) space.

The Livestreaming Landscape 2021

The Livestreaming Landscape 2021

Report
Feb 23, 2021

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

New shopper study indicates trust is in the product page details | Sponsored Content

Article
Feb 22, 2021

Faced with a global pandemic, consumers leaned into certainty. Forty percent of shoppers said materials and craftsmanship earned their confidence in a brand.

How retailers can start planning for the 2021 holiday season

How retailers can start planning for the 2021 holiday season

Article
Feb 18, 2021

The 2020 US holiday season posted better-than-expected retail sales growth, as huge ecommerce gains added to a surprisingly positive performance for brick-and-mortar retail. The early outlook for the 2021 holiday season is solid despite major economic uncertainty ahead.

US Holiday 2020 Review and Holiday 2021 Preview

US Holiday 2020 Review and Holiday 2021 Preview

Report
Feb 17, 2021

The 2020 holiday season’s unprecedented ecommerce surge helped total US retail spending remain positive, setting the tone for healthy outlook for 2021 holiday season growth.

Bezos steps down as Amazon CEO on high note, Walmart and The Trade Desk, and the future of click and collect

Bezos steps down as Amazon CEO on high note, Walmart and The Trade Desk, and the future of click and collect

Audio
Feb 09, 2021

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.

Social Commerce 2021

Social Commerce 2021

Report
Feb 03, 2021

Social commerce accelerated in the US in 2020 amid the pandemic-driven ecommerce boom as key platforms advanced their shopping and checkout capabilities.

Jeff Bezos' departure as Amazon CEO comes on the heels of a historic quarter

Article
Feb 02, 2021

In a letter to Amazon employees published Tuesday afternoon, Jeff Bezos announced that he would step down as CEO and transition to executive chairman, where he'll focus on "new products and early initiatives." Andy Jassy, who is currently CEO of Amazon Web Services, will replace him.

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