The partnership adds CTV inventory and stronger campaign tools as advertisers demand more from retail media networks.

Lower CPCs and solid CVRs make the platform a cost-efficient complement to Google search.

API and Smartly support make its existing automation easier to adopt, helping Reddit compete for more ad budgets.

Travel advertisers can move viewers toward action and tailor video assets more easily with Google's Demand Gen updates.

Spending on social remains very strong, thanks largely to automation tools. And with social video continuing to pull in ad dollars, the platforms make a push for live video.

Spotify falls short of user forecasts: Engagement remains healthy, but uneven ad performance adds demand for stronger measurement.

Omnicom reports strong Q2 from integrated media: Agencies now need bundled, AI-ready services to win larger client accounts.

Meta simplifies ad creation: Meta’s AI mixes existing images and videos into top-performing ad variants, cutting setup time and manual testing.

Amazon turns Alexa ads into checkout lanes: Alexa+ Agentic Ads lets users buy inside AI conversations, collapsing the journey from promotion to purchase.

Consumers are neutral-to-comfortable with AI outputs, but visible AI in marketing isn’t boosting credibility.

Social commerce has hit a turning point as creators, younger shoppers, and built-in checkout push spending higher. Growth is accelerating, but it’s uneven—favoring platforms and strategies that turn attention into action.

Virtual product placement surges: Rembrand’s $23M funding fuels growth in AI-driven ad tools, regional targeting, and post-production flexibility.