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Table of Contents
Executive Summary
Amid unprecedented scrutiny, social network ad spending is ascending to a higher plane
About $1 out of every $5 spent on digital ads will go to social video in 2026
Automation continues to power social’s robust growth
Platform highlights
Implications for marketers
Media Gallery
About This Report
Spending on social remains very strong, thanks largely to automation tools. And with social video continuing to pull in ad dollars, the platforms make a push for live video.
Table of Contents
Executive Summary
Amid unprecedented scrutiny, social network ad spending is ascending to a higher plane
About $1 out of every $5 spent on digital ads will go to social video in 2026
Automation continues to power social’s robust growth
Platform highlights
Implications for marketers
Media Gallery
Social video and automation are driving social network ad spending higher. Strong growth persists on most platforms, especially Meta’s and TikTok.
Key Question: How is AI shaping the next generation of spending on social networks?
Key Stat: Social networks will claim more than $3 out of every $10 spent on advertising of any kind in 2027.
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authors
Max Willens
Contributors
- Rahul Chadha
- Director, Report Editing
- Ethan Cramer-Flood
- Principal Forecasting Writer
- Zach Goldner
- Senior Forecasting Analyst
- Madan Kumar
- Copy Editor
- Minda Smiley
- Johann Valderrama
- Data Visualization Editor
- Jherr Daven Velasco
- Data Visualization Editor
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