ChatGPT and Gemini have emerged as the clear leaders in the genAI platform race. Their advantage in awareness, usage, and paid adoption is widening the gap with rivals and shaping where marketers should focus their attention.

AI recommendations are reshaping how consumers discover household and cleaning products. In this industry’s inaugural report, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.

AI ad tracking gets more transparent: A new Similarweb tool reveals ad context and competitors, which could help marketers make smarter budget decisions.

Wider consideration gives lesser-known brands an opening, but more product options can make final decisions take longer.

AI is reshaping how consumers discover, evaluate, and choose financial institutions. In this video, Principal Analyst Tiffani Montez explores how financial services brands can compete for consideration in the age of AI.

Last November, we identified 11 trends we expected to shape the business landscape in 2026. Our Trends 2026 update reveals where expectations are holding, where surprises have emerged, and what businesses should watch through year-end.

Exclusive data shows AI shopping trails habits: Just 16.6% use genAI weekly for shopping, making major marketing investments premature.

AI is reshaping search and shopping: Traffic is shifting to chatbots and AI tools, but monetization is still limited for most players.

Reddit helps shoppers vet AI advice: Consumers check AI recommendations on Reddit, giving brands purchase influence that clicks may not capture.

Gemini and Copilot gain consumer preference, giving marketers reason to plan for multiple AI platforms.

Customer experiences and third-party validation can shape how LLMs recommend brands.

AI recommendations are reshaping financial services discovery. In this industry’s inaugural report, we track ChatGPT brand visibility in Q2 2026, the sources informing recommendations, and what it takes to stay competitive.

A shadow hangs over Reddit’s blockbuster quarter: Strong results support bigger investments, but Google tensions could complicate discovery and reach.

Reddit may end Google AI content deal: Cash from licensing competes with protecting traffic, audience and content ownership, and future ad revenues.

"If nobody sees it, it doesn't exist," said David Van Veen, managing director of beauty branding agency MSLK, summing up what may become the defining challenge for beauty brands in the AI era. As consumers lean on ChatGPT and Google's AI Overviews to narrow their options, brands get fewer chances to make an impression. AI doesn't return pages of search results. It surfaces a handful of recommendations, favoring brands that appear most consistently across trusted sources on the web.

AI research has moved from novelty to habit in the shopping journey, and it's changing more than where consumers start looking. It's changing who wins.

AI users seek direct answers: Answers to specific questions are AI's top search use case, making authoritative content as important as clicks.