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AI search ad spend to top $101 billion globally by 2030, as US spending jumps 183% this year alone

Article by Marisa Jones  |  Jun 17, 2026
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AI search ad spend to top $101 billion globally by 2030, as US spending jumps 183% this year alone
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Topics
Artificial Intelligence (AI)
Search Marketing
Search Ad Spending
United States
Worldwide

The news: Generative AI search is becoming the fastest-growing advertising channel, forecast to increase from $5.1 billion in spending this year to over $101 billion globally by 2030, according to WPP Media’s midyear forecast.

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