Acquisition Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Acquisition
Publicis and Omnicom stay strong in Q4 as a megamerger looms

Publicis and Omnicom stay strong in Q4 as a megamerger looms

Article
Feb 05, 2025

What Q4 tells us about the big four agencies: Omnicom and Publicis enjoyed strong quarters as they prepare for Omnicom’s IPG acquisition.

Capital One and Discover highlight merger prep in Q4 earnings

Article
Jan 23, 2025

Delinquencies slightly improved for both issuers, but Discover’s card volume fell behind

Kantar Media gets bought out for $1 billion as ad measurement rapidly changes

Kantar Media gets bought out for $1 billion as ad measurement rapidly changes

Article
Jan 21, 2025

Kantar Media is sold for $1 billion as measurement heats up: Private equity sees a big opportunity in the rapidly changing landscape.

Fiserv acquires Payfare as earned wage access demand heats up

Article
Jan 02, 2025

The deal highlights providers’ efforts to keep up with the growing demand for EWA

Capital One anticipates closing its acquisition of Discover Financial Services in early 2025

Article
Dec 19, 2024

The office of the Delaware State Bank Commissioner granted its approval, leaving just stakeholders and federal regulators to decide the deal’s fate.

Zalando buys German etailer About You to broaden its appeal

Article
Dec 11, 2024

Zalando agrees to pay €1.2 billion for German etailer About You: The deal aims to help the retailer garner a larger share of the fashion and lifestyle market.

Omnicom and Interpublic’s merger kicks off another era of ad industry consolidation

Omnicom and Interpublic’s merger kicks off another era of ad industry consolidation

Article
Dec 09, 2024

What Omnicom and Interpublic’s merger means for the industry: The Big Four will become the Big Three in a move that shifts industry power dynamics.

Stripe goes all in on stablecoins with $1.1 billion acquisition

Article
Oct 22, 2024

This high-value deal shows Stripe’s commitment to crypto payments. Bridge’s focus on cross-border payments could help stablecoins take off

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Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features

Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features

Report
Oct 14, 2024

As competition for low-risk prospects heats up, cash-back credit card issuers must understand what features sway key demographics to sign up for a card. No annual fee, introductory rates, and rewards are central.

Credit card balances contract while issuers blame record APRs on coming late fee rule

Credit card balances contract while issuers blame record APRs on coming late fee rule

Article
Oct 08, 2024

Record APRs are putting off consumers—we look at what this means ahead of issuers’ earnings later this week.

Klarna sells off checkout business, rebranded as Kustom

Klarna sells off checkout business, rebranded as Kustom

Article
Oct 04, 2024

It just sold off Klarna Checkout, now rebranded as Kustom. The business could become a desirable acquisition target for its newest partner.

Salesforce to acquire Own for $1.9 billion to strengthen data security amid AI expansion

Salesforce to acquire Own for $1.9 billion to strengthen data security amid AI expansion

Article
Sep 06, 2024

The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.

Why EssilorLuxottica’s acquisition of Supreme is surprising—and why it makes sense

Article
Jul 25, 2024

Last week, EssilorLuxottica, parent company of Ray-Ban and other eyewear brands, announced the acquisition of streetwear brand Supreme from VF Corporation. It’s a strange move for EssilorLuxottica.

Google contemplates HubSpot deal in what would be its biggest-ever acquisition

Article
Apr 04, 2024

Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.

Why Beyond is bringing retail brands back from the dead

Article
Mar 21, 2024

Earlier this month, Beyond Inc. (formerly Overstock) acquired ecommerce retailer Zulily, which went out of business in late 2023. Beyond Inc. also plans to bring back the Overstock brand, which it sunset after acquiring the rights to Bed Bath & Beyond last year.

US Payments Digital Ad Spending 2023

US Payments Digital Ad Spending 2023

Report
Dec 05, 2023

The payments industry has used its marketing budgets to reap the rewards of a strong market for credit card acquisitions. But marketers will need to embrace doing more with less as credit conditions tighten and savings run dry.

Nasdaq’s expansion into the fintech space coincides with industrywide evolution

Nasdaq’s expansion into the fintech space coincides with industrywide evolution

Article
Nov 20, 2023

Its expansion reflects a financial sector trend of finding new modes for profit generation amid market volatility.

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