Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Walmart tries to court young users via a Roblox partnership

Walmart tries to court young users via a Roblox partnership

Article
Sep 27, 2022

At what point does a branded video game become advertising to children? The recent streak of partnerships between brands like Walmart and Spotify with Roblox are finding success but raising concerns.

Walmart leans into convenience in the lead up to the holidays

Article
Sep 26, 2022

Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.

Drizly looks to capitalize on the retail media boom

Drizly looks to capitalize on the retail media boom

Article
Sep 22, 2022

Drizly is the latest company to roll out an ad network: The Uber-owned alcohol delivery service’s ad products may enable advertisers to run finely targeted multimedia campaigns.

Walmart Connect expands the reach of its ads to TikTok, Snap, and Roku

Walmart Connect expands the reach of its ads to TikTok, Snap, and Roku

Article
Sep 21, 2022

Walmart has big plans to grow its ad business: Its ad tech platform is working with TikTok, Snap, and Roku to measure how social media and CTV advertising affect sales.

Kroger, Sam’s Club, and Best Buy expand their retail media networks

Kroger, Sam’s Club, and Best Buy expand their retail media networks

Article
Sep 20, 2022

Retailers look for more ways to monetize their customer bases: Kroger, Sam’s Club, and Best Buy keep seeking new ways to entice advertisers to their retail media networks.

Epic seeks to improve clinical trial access by tightening data access, communication among participants

Epic seeks to improve clinical trial access by tightening data access, communication among participants

Article
Sep 19, 2022

The EHR giant’s new Life Sciences program shows how large datasets can help expand clinical trial access to underserved communities.

Spotlight: US Digital Grocery Forecast 2022

Spotlight: US Digital Grocery Forecast 2022

Report
Sep 19, 2022

Inflation will drive sales growth, but consumers are also spending more of their overall grocery dollars online.

Grocers eye an opportunity serving lower-income consumers

Grocers eye an opportunity serving lower-income consumers

Article
Sep 16, 2022

Grocers seek to make inroads with lower-income consumers: Walmart, Albertsons, and BJ's Wholesale Club are among the retailers eyeing the sizable customer segment.

Walmart takes aim at smaller brands with new ad tools

Article
Sep 16, 2022

In hopes of beefing up its Marketplace presence, Walmart has added a new suite of ad tools, making it easier for smaller brands to join and sell on the platform.

Bipartisan credit card bill feeds merchant-network feud with little tangible result in sight

Bipartisan credit card bill feeds merchant-network feud with little tangible result in sight

Article
Sep 15, 2022

Walmart and Target joined 1,600 merchants rallying around the divisive credit card routing bill—whose prospects aren’t bright.

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Instagram shutters its native affiliate program, but interest in partnerships remains strong | Sponsored Content

Article
Sep 12, 2022

In 2021, affiliate marketing investment drove $71 billion in ecommerce sales and a 12-to-1 return on ad spend, illustrating that this area is still booming for creators and the brands that support them.

Retailers face significant inventory challenges heading into the holiday season

Retailers face significant inventory challenges heading into the holiday season

Article
Sep 08, 2022

Retailers struggle to determine which items to keep in stock: With many working to shrink their swollen inventory stockpiles, some are cutting back on their fall and winter orders.

Walmart, UnitedHealth ink agreement to offer data-powered preventive care

Walmart, UnitedHealth ink agreement to offer data-powered preventive care

Article
Sep 07, 2022

Value-based care for seniors and Medicare members helps Walmart keep pace with Walgreens and CVS.

The Digital Shelf for CPG Brands 2022

The Digital Shelf for CPG Brands 2022

Report
Sep 06, 2022

The digital shelf has grown more competitive for CPG brands amid the rise of grocery ecommerce and increasing retail media ad spend.

Walmart trademarks signal the launch of a clinical trial business

Walmart trademarks signal the launch of a clinical trial business

Article
Sep 01, 2022

We detail the move by retail giants like Walmart into clinical trials and how the data platforms can help maintain equity.

Will Instacart keep eating up grocery share?

Will Instacart keep eating up grocery share?

Article
Aug 30, 2022

Instacart jumped from 10.2% of US digital grocery sales in 2019 to 21.5% in 2020, taking over share as people pivoted to online grocery deliveries. Walmart has had the highest digital grocery share since 2020, which put it in good shape this past earnings season when consumers cut back on superfluous spending and sought grocery savings.

​​US grocery ecommerce players duke it out

Article
Aug 30, 2022

Once again, Walmart takes the No. 1 spot in our US grocery ecommerce sales forecast, but Instacart and Amazon are fighting for the second spot.

Second quarter’s retail winners and losers

Article
Aug 26, 2022

Who took home the trophy and who went home with a consolation prize? We asked our Retail Reimagined team to give us the lowdown.

Spotlight: Argentina Ecommerce by Category Forecast 2022

Spotlight: Argentina Ecommerce by Category Forecast 2022

Report
Aug 25, 2022

Our inaugural forecast for retail ecommerce sales by product category in Argentina will help retail professionals understand the current state of the country’s ecommerce ecosystem. We also look at the categories driving growth in 2022 and beyond.

Just in time for the holidays, the supply chain is returning to normal

Just in time for the holidays, the supply chain is returning to normal

Article
Aug 19, 2022

Supply chain disruptions fade into the rear-view mirror: Several indicators suggest that the supply chain is returning to some semblance of normal just in time for the holidays.

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