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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
US Retail Mobile App Features Benchmark 2022

US Retail Mobile App Features Benchmark 2022

Report
Jul 28, 2022

A guide to the retail mobile app features consumers value the most, and a ranking of how 10 leading US multicategory retailers stack up.

Retail availability rate hit a 10-year low in Q2

Retail availability rate hit a 10-year low in Q2

Article
Jul 27, 2022

There are fewer retail vacancies than any time in 10 years: Retailers are testing new formats and expanding their physical presences to be closer to where consumers live and shop.

The Daily: Why CTV is having its moment, 'issue advocacy' segments, and shopping while streaming

Audio
Jul 27, 2022

On today's episode, we discuss why connected TV (CTV) is having its moment, what kinds of targeting capabilities exist, and what measurement metrics matter most. "In Other News," we talk about bringing "issue advocacy" segments to TV and what to make of Roku and Walmart teaming up to make streaming the next online shopping destination. Tune in to the discussion with Jeff Teng, vice president, business development at MNTN, and our analyst Evelyn Mitchell.

Walmart says high food prices are keeping customers from spending on discretionary categories

Walmart says high food prices are keeping customers from spending on discretionary categories

Article
Jul 27, 2022

Walmart’s profit warning signals tough times ahead for retailers: But Unilever and The Coca-Cola Co. reported strong earnings due to higher prices as CPGs continue to thrive.

US Ecommerce Forecast 2022

US Ecommerce Forecast 2022

Report
Jul 26, 2022

2022 will be another tricky year as retailers navigate a new set of challenges, including sustained inflation and inventory planning troubles. Total retail sales growth will slow across channels before returning to pre-pandemic levels next year.

Target doubles down on its ecommerce strategy

Article
Jul 25, 2022

Stores are Target’s not-so-secret weapon: The retailer adds three new sortation centers to bolster its ecommerce strategy of using stores to handle online orders.

Pinterest’s head of shopping product marketing talks social commerce ambitions

Article
Jul 18, 2022

Pinterest wants to be more than just shopping inspiration: The platform’s evolution into a full-funnel commerce app has caught the interest of activist investor Elliott Management.

Inflation concerns may constrain back-to-school sales

Article
Jul 11, 2022

We expect back-to-school sales to rise just 0.7%: Inflation is having a big impact on what consumers buy and when they buy it.

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Article
Jul 08, 2022

As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.

What to expect during Amazon’s Prime Day sale

What to expect during Amazon’s Prime Day sale

Article
Jul 08, 2022

Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.

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The fashion industry boosts its use of sustainable materials, but greenwashing remains

The fashion industry boosts its use of sustainable materials, but greenwashing remains

Article
Jun 29, 2022

The fashion industry claims to be more sustainable than ever: But governments are cracking down on misleading labels and greenwashing.

Companies ignore the obvious cracks in the rapid delivery model

Companies ignore the obvious cracks in the rapid delivery model

Article
Jun 28, 2022

Despite rapid grocery’s well-documented struggles, companies continue to invest in the space: Retailers see value in quick commerce even as Gorillas, Jokr, and others scale back their ambitions.

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

Audio
Jun 17, 2022

On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.

Retailers bet on dedicated sales days to revitalize consumer demand

Retailers bet on dedicated sales days to revitalize consumer demand

Article
Jun 15, 2022

Retailers look to promotional shopping events like Prime Day to juice sales: Amazon, Alibaba, Walmart, and others hope the prospect of a good deal will lure customers in.

Amazon says its drone deliveries will launch later this year

Article
Jun 13, 2022

Amazon’s Prime Air drone delivery service is ready for takeoff: But it isn’t clear if the service is ready for primetime.

Amazon’s fashion ambitions extend beyond being the top US apparel retailer

Amazon’s fashion ambitions extend beyond being the top US apparel retailer

Article
Jun 10, 2022

Amazon’s fashion expansion continues with forays into luxury and physical retail: The company’s high-end ambitions are at odds with its emphasis on value and low prices.

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Report
Jun 08, 2022

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Article
Jun 07, 2022

Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.

Amazon pushes back against proposed antitrust bill

Amazon pushes back against proposed antitrust bill

Article
Jun 03, 2022

A proposed antitrust bill could end Amazon Prime as we know it: The retail giant is ramping up its fight against “degrading” regulations as it seeks to maintain its ecommerce dominance.

The Weekly Listen: Snap Sounds the Alarm, How Not to Greenwash, and Walmart Drones Fill the Skies

Audio
Jun 03, 2022

On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.

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