Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Amazon layoffs could make its customer experience problem worse

Amazon layoffs could make its customer experience problem worse

Article
Nov 22, 2022

Amazon has a customer satisfaction problem: Shoppers complain of delayed deliveries, poor customer service, and irrelevant search results, dragging its satisfaction rating to a record low.

Taking a look at the 5-year outlook for Walmart Connect's ad business

Taking a look at the 5-year outlook for Walmart Connect's ad business

Article
Nov 22, 2022

Walmart will net $2.22 billion in US digital ad revenues this year, per our forecast.

Why Walmart has a case of the (Cyber) Mondays

Why Walmart has a case of the (Cyber) Mondays

Article
Nov 21, 2022

Walmart takes a shot across the bow at Amazon: The retailer’s latest holiday marketing campaign aims to go after Amazon’s dominance of online shopping holidays.

Walmart’s strength in grocery helped power it through a better-than-expected Q3

Walmart’s strength in grocery helped power it through a better-than-expected Q3

Article
Nov 16, 2022

Things are looking up for Walmart: The retailer made headway on its inventory glut and gained grocery share in Q3, but discretionary categories struggled.

While retailers pulled holiday sales into October, challenges may lie ahead

While retailers pulled holiday sales into October, challenges may lie ahead

Article
Nov 16, 2022

Retail sales rose 1.3% in October: That suggests retailers were successful in pulling the holidays forward. However, Target’s Q3 earnings show what consumers are buying is changing.

US Connected TV Advertising Forecast 2022

US Connected TV Advertising Forecast 2022

Report
Nov 10, 2022

New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.

What you need to know about retail media in 5 charts

What you need to know about retail media in 5 charts

Article
Nov 09, 2022

Retail media is one of the hottest advertising and retail topics of 2022. Why? For starters, it’s growing—and fast.

Amazon Prime and Walmart+ go head-to-head for new subscribers

Amazon Prime and Walmart+ go head-to-head for new subscribers

Article
Nov 08, 2022

Amazon and Walmart adopt varying tactics to juice subscriber growth: Amazon is going after college students with its beefed-up music offering while Walmart doubles down on value.

Walgreens’ VillageMD buys Summit Health with backing from Cigna

Walgreens’ VillageMD buys Summit Health with backing from Cigna

Article
Nov 08, 2022

Walgreens catches up to CVS with Summit Health acquisition: We examine the deal’s impact on the investing players as well as those who are falling behind in the retail health competition.

Will soaring Thanksgiving food costs drive new shoppers to discount grocers?

Will soaring Thanksgiving food costs drive new shoppers to discount grocers?

Article
Nov 04, 2022

Thanksgiving food costs are expected to soar 13.5% this year: Walmart, Aldi, and Lidl aim to use discounts on turkey, stuffing mix, and other holiday ingredients to attract new customers.

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Target, Macy’s, and others embrace store-within-a-store concepts

Target, Macy’s, and others embrace store-within-a-store concepts

Article
Oct 31, 2022

The store-within-a-store’ concept gains momentum: The partnerships work well when there’s clear synergy between the brands involved, such as Target and Apple.

Amazon takes on Google with new ad features

Article
Oct 27, 2022

Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.

Diwali sales soar while Chinese retailers brace for muted Singles Day

Diwali sales soar while Chinese retailers brace for muted Singles Day

Article
Oct 26, 2022

Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.

Pinduoduo’s Temu takes an “Everyday is Black Friday” approach to win customers

Article
Oct 24, 2022

Temu bets low prices will be enough to attract shoppers: But the Pinduoduo-owned platform will have to improve the customer experience to turn initial interest into lasting gains

DoorDash courts CPG ad dollars

DoorDash courts CPG ad dollars

Article
Oct 18, 2022

DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.

Amazon’s second Prime Day doesn’t stack up against inflation

Article
Oct 17, 2022

During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.

Lowe’s taps Yahoo as latest retail media network partner

Lowe’s taps Yahoo as latest retail media network partner

Article
Oct 17, 2022

Lowe’s teams up with Yahoo to enhance retail media network: The partnership lets advertisers run off-site omnichannel campaigns and improves measurement and attribution.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

A demographic look at Walmart+

A demographic look at Walmart+

Article
Oct 14, 2022

Among US adults, 16% pay for a Walmart+ membership. Those subscribers skew younger: 23% of 18- to 34-year-olds pay for the premium, versus just 10% of those ages 55 to 65.

High-earning consumers gravitate toward Walmart, LVMH as inflation continues to rise

High-earning consumers gravitate toward Walmart, LVMH as inflation continues to rise

Article
Oct 14, 2022

Inflation drives high-income consumers to trade down—and up: Affluent shoppers are spending more at Walmart and Aldi, but a strong dollar is keeping luxury demand robust.

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