New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.
Retail media is one of the hottest advertising and retail topics of 2022. Why? For starters, it’s growing—and fast.
Amazon and Walmart adopt varying tactics to juice subscriber growth: Amazon is going after college students with its beefed-up music offering while Walmart doubles down on value.
Walgreens catches up to CVS with Summit Health acquisition: We examine the deal’s impact on the investing players as well as those who are falling behind in the retail health competition.
Thanksgiving food costs are expected to soar 13.5% this year: Walmart, Aldi, and Lidl aim to use discounts on turkey, stuffing mix, and other holiday ingredients to attract new customers.
The store-within-a-store’ concept gains momentum: The partnerships work well when there’s clear synergy between the brands involved, such as Target and Apple.
Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.
Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.
Temu bets low prices will be enough to attract shoppers: But the Pinduoduo-owned platform will have to improve the customer experience to turn initial interest into lasting gains
DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.
During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.
Lowe’s teams up with Yahoo to enhance retail media network: The partnership lets advertisers run off-site omnichannel campaigns and improves measurement and attribution.
The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.
Among US adults, 16% pay for a Walmart+ membership. Those subscribers skew younger: 23% of 18- to 34-year-olds pay for the premium, versus just 10% of those ages 55 to 65.
Inflation drives high-income consumers to trade down—and up: Affluent shoppers are spending more at Walmart and Aldi, but a strong dollar is keeping luxury demand robust.
Seniors are bearish on retail health: Younger consumers are more likely than older ones to try out retail health clinics. We explore how retailers can step up to reach more seniors.
Kroger and Albertsons look to merge: A deal would create a supermarket giant that would be better able to compete against Walmart.
A proposed rule would make it easier to reclassify gig workers as employees: That could have severe repercussions for DoorDash, Amazon, Uber, and countless others that rely on the gig economy.
Advertisers saw higher ROAS from Walmart than Amazon in Q2: But the ecommerce giant continues to attract the lion’s share of retail media spend.
Amazon’s Early Access Sale is primed for success: The event is expected to attract more shoppers—and spending—than ever before, despite competing sales from Target and Walmart.
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