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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
US Connected TV Advertising Forecast 2022

US Connected TV Advertising Forecast 2022

Report
Nov 10, 2022

New advertising forecasts for Netflix and Disney+ shed light on streaming advertising’s evolution.

What you need to know about retail media in 5 charts

What you need to know about retail media in 5 charts

Article
Nov 09, 2022

Retail media is one of the hottest advertising and retail topics of 2022. Why? For starters, it’s growing—and fast.

Amazon Prime and Walmart+ go head-to-head for new subscribers

Amazon Prime and Walmart+ go head-to-head for new subscribers

Article
Nov 08, 2022

Amazon and Walmart adopt varying tactics to juice subscriber growth: Amazon is going after college students with its beefed-up music offering while Walmart doubles down on value.

Walgreens’ VillageMD buys Summit Health with backing from Cigna

Walgreens’ VillageMD buys Summit Health with backing from Cigna

Article
Nov 08, 2022

Walgreens catches up to CVS with Summit Health acquisition: We examine the deal’s impact on the investing players as well as those who are falling behind in the retail health competition.

Will soaring Thanksgiving food costs drive new shoppers to discount grocers?

Will soaring Thanksgiving food costs drive new shoppers to discount grocers?

Article
Nov 04, 2022

Thanksgiving food costs are expected to soar 13.5% this year: Walmart, Aldi, and Lidl aim to use discounts on turkey, stuffing mix, and other holiday ingredients to attract new customers.

Target, Macy’s, and others embrace store-within-a-store concepts

Target, Macy’s, and others embrace store-within-a-store concepts

Article
Oct 31, 2022

The store-within-a-store’ concept gains momentum: The partnerships work well when there’s clear synergy between the brands involved, such as Target and Apple.

Amazon takes on Google with new ad features

Article
Oct 27, 2022

Amazon broadens advertising appeal with latest ad updates: The retailer is adding new formats and expanding the verticals that can advertise on its platform.

Diwali sales soar while Chinese retailers brace for muted Singles Day

Diwali sales soar while Chinese retailers brace for muted Singles Day

Article
Oct 26, 2022

Shoppers in India spent enthusiastically ahead of Diwali celebrations: But the outlook for China’s biggest shopping event is much less rosy as Chinese consumers grapple with economic uncertainty.

Pinduoduo’s Temu takes an “Everyday is Black Friday” approach to win customers

Article
Oct 24, 2022

Temu bets low prices will be enough to attract shoppers: But the Pinduoduo-owned platform will have to improve the customer experience to turn initial interest into lasting gains

DoorDash courts CPG ad dollars

DoorDash courts CPG ad dollars

Article
Oct 18, 2022

DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.

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Amazon’s second Prime Day doesn’t stack up against inflation

Article
Oct 17, 2022

During last week’s Prime Early Access Sale, households spent about 40% less than Amazon’s Prime Day event in July, noted data analysis from Klover.

Lowe’s taps Yahoo as latest retail media network partner

Lowe’s taps Yahoo as latest retail media network partner

Article
Oct 17, 2022

Lowe’s teams up with Yahoo to enhance retail media network: The partnership lets advertisers run off-site omnichannel campaigns and improves measurement and attribution.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

A demographic look at Walmart+

A demographic look at Walmart+

Article
Oct 14, 2022

Among US adults, 16% pay for a Walmart+ membership. Those subscribers skew younger: 23% of 18- to 34-year-olds pay for the premium, versus just 10% of those ages 55 to 65.

High-earning consumers gravitate toward Walmart, LVMH as inflation continues to rise

High-earning consumers gravitate toward Walmart, LVMH as inflation continues to rise

Article
Oct 14, 2022

Inflation drives high-income consumers to trade down—and up: Affluent shoppers are spending more at Walmart and Aldi, but a strong dollar is keeping luxury demand robust.

How retail health clinics can better engage seniors

How retail health clinics can better engage seniors

Article
Oct 14, 2022

Seniors are bearish on retail health: Younger consumers are more likely than older ones to try out retail health clinics. We explore how retailers can step up to reach more seniors.

What a Kroger-Albertsons merger would mean for the grocery industry

What a Kroger-Albertsons merger would mean for the grocery industry

Article
Oct 13, 2022

Kroger and Albertsons look to merge: A deal would create a supermarket giant that would be better able to compete against Walmart.

Gig economy companies Uber, DoorDash, Instacart find their business model under threat

Article
Oct 12, 2022

A proposed rule would make it easier to reclassify gig workers as employees: That could have severe repercussions for DoorDash, Amazon, Uber, and countless others that rely on the gig economy.

Walmart’s retail media network enhancements gave it an edge over Amazon in Q2

Walmart’s retail media network enhancements gave it an edge over Amazon in Q2

Article
Oct 11, 2022

Advertisers saw higher ROAS from Walmart than Amazon in Q2: But the ecommerce giant continues to attract the lion’s share of retail media spend.

Shoppers eagerly await Amazon’s Prime Early Access Sale

Shoppers eagerly await Amazon’s Prime Early Access Sale

Article
Oct 10, 2022

Amazon’s Early Access Sale is primed for success: The event is expected to attract more shoppers—and spending—than ever before, despite competing sales from Target and Walmart.

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