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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
What to know about today’s grocery shopper in 5 charts

What to know about today’s grocery shopper in 5 charts

Article
Sep 11, 2023

Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.

Cooling inflation is hurting Kroger’s results. But high-margin retail media is a lever it can pull to drive growth.

Cooling inflation is hurting Kroger’s results. But high-margin retail media is a lever it can pull to drive growth.

Article
Sep 08, 2023

Kroger’s sales sag as grocery prices stabilize: That new state of play could drive the grocer to look to high-margin retail media to drive growth.

US Retail Industry Digital Ad Spending 2023

US Retail Industry Digital Ad Spending 2023

Report
Sep 07, 2023

Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.

Ulta invests in in-store ecommerce fulfillment

Article
Sep 06, 2023

Ulta expands in-store ecommerce fulfillment to 400 locations: Stores fulfilled nearly 40% of the retailer's digital orders.

Walmart battles it out with Amazon for marketplace share

Article
Aug 31, 2023

Walmart expands third-party seller features as it tries to take on Amazon: The retailer is seeing early results from its marketplace initiatives, but its share of the market will remain at just 2.2% this year compared with Amazon’s 72.4%.

Best Buy tempers its outlook for the rest of the year

Article
Aug 29, 2023

Best Buy believes we’ve hit a low point in tech demand: The combination of inflation and shifting spending patterns has made for a tough environment for the consumer electronics retailer.

Instacart’s delivery business slows as it heads toward its long-awaited IPO

Article
Aug 21, 2023

Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.

How retailers like Walmart, Amazon, and Instacart can harness frequent shoppers to drive digital grocery growth

Article
Aug 17, 2023

Though growth is slowing, digital grocery will continue to fuel overall ecommerce growth in the US. “Growth is no longer driven by new adopters, but heavy digital grocery users,” our analyst Blake Droesch said on a recent “Reimagining Retail” podcast episode. Here’s how retailers like Instacart, Amazon, and Walmart can capitalize on frequent buyers.

Latin America Marketing and Retail Media Trends Survey 2023

Latin America Marketing and Retail Media Trends Survey 2023

Report
Aug 11, 2023

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

What marketers need to know about mcommerce in 5 charts

What marketers need to know about mcommerce in 5 charts

Article
Aug 04, 2023

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

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Amazon notched considerable ecommerce gains in Q2 thanks to improvements in fulfillment

Article
Aug 03, 2023

Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.

India Ecommerce Forecast 2023

India Ecommerce Forecast 2023

Report
Aug 02, 2023

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.

Walmart delves deeper into in-store media

Walmart delves deeper into in-store media

Article
Aug 01, 2023

Walmart expands in-store retail media opportunities: The big-box retailer is giving advertisers more opportunities to reach physical shoppers with digital screens, audio ads, and sampling.

Retail media networks like Amazon are boosting search ad spend

Retail media networks like Amazon are boosting search ad spend

Article
Jul 31, 2023

Retail media is outpacing non-retail media in growth in US search ad spend. As performance-driven advertisers push closer to the point of sale, companies like Amazon benefit. Here’s what’s behind retail media’s search success.

Walmart and Amazon look to boost shipping speeds

Article
Jul 31, 2023

Faster is better when it comes to ecommerce delivery times: Amazon and Walmart leverage automation, limiting the distance items travel to quickly get online orders to shoppers’ doors.

Why Walmart is growing Walmart+, retail media, and B2B ecommerce

Article
Jul 31, 2023

A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.

Canada Ecommerce Forecast 2023

Canada Ecommerce Forecast 2023

Report
Jul 28, 2023

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

The Weekly Listen: Twitter becomes X, a billboard in your living room, and why Airbnb has no loyalty program

Audio
Jul 28, 2023

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

US Ecommerce Forecast 2023

US Ecommerce Forecast 2023

Report
Jul 28, 2023

US retail and ecommerce sales are getting back to their pre-pandemic growth trajectories, but consumer spending may be stunted amid ongoing economic uncertainty.

Strong demand for private labels help Albertsons’ identical sales grow 4.9%

Article
Jul 25, 2023

Albertsons hit its marks in Q1: The company is leaning into private labels, growing its loyalty program, and boosting its digital sales.

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