Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.
Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.
Connected TV ad spending continues to expand substantially.
Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.
This year’s holiday shopping season will once again kick off early with consumers motivated to avoid shipping delays and out-of-stock items.
Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.
The retailers that will be on top this holiday season are those that see mobile apps as the connective tissue between brick-and-mortar and ecommerce shopping experiences.
Amazon announces “Black Friday-worthy” deals are starting earlier than ever: Following Prime Day 2020's success as a preamble to the holiday season, Amazon is rolling out discounts early—and competitors are following suit.
Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?
US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.
Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.
More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.
When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.
Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.
Walmart outsells Amazon in this key category
Amazon's department stores will let it offer more categories under one roof: The model gives Amazon an advantage for in-store purchases like clothing and apparel.
The retailer saw notable sales growth as consumers returned to stores post-vaccine, and recent partnerships might continue the trend—if delta doesn’t get in the way.
Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.
Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.
Nonstore retailers like Amazon and Wayfair, which operate solely online, are dominating the US ecommerce market.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.