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Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
Retail media networks hit their stride in 2021

Retail media networks hit their stride in 2021

Article
Jan 03, 2022

Brands eagerly jump on the retail media network bandwagon: As access to customer data becomes a priority for brands, retailers see an opportunity to diversify their revenue streams.

Say goodbye to open brick-and-mortar stores on Thanksgiving

Say goodbye to open brick-and-mortar stores on Thanksgiving

Article
Nov 24, 2021

Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.

US Connected TV Advertising 2021

US Connected TV Advertising 2021

Report
Nov 18, 2021

Connected TV ad spending continues to expand substantially.

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

Consumers to get jump-start on holiday shopping this year

Consumers to get jump-start on holiday shopping this year

Article
Oct 19, 2021

This year’s holiday shopping season will once again kick off early with consumers motivated to avoid shipping delays and out-of-stock items.

US Holiday Shopping 2021

US Holiday Shopping 2021

Report
Oct 18, 2021

Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.

Why mobile retail apps are one key to holiday 2021’s winners and losers

Article
Oct 13, 2021

The retailers that will be on top this holiday season are those that see mobile apps as the connective tissue between brick-and-mortar and ecommerce shopping experiences.

Amazon is rolling out the holiday shopping season 'earlier than ever'

Article
Oct 05, 2021

Amazon announces “Black Friday-worthy” deals are starting earlier than ever: Following Prime Day 2020's success as a preamble to the holiday season, Amazon is rolling out discounts early—and competitors are following suit.

Brands’ Hispanic Heritage Month campaigns could serve as a springboard for year-round marketing efforts

Article
Oct 02, 2021

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

US Digital Grocery Forecast 2021

US Digital Grocery Forecast 2021

Report
Sep 21, 2021

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

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How Amazon, Walmart, and Target compare in digital grocery sales

How Amazon, Walmart, and Target compare in digital grocery sales

Article
Sep 14, 2021

Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.

3 burning questions about retail and ecommerce

Article
Sep 13, 2021

More than 1,400 people registered to learn about social commerce, purpose-driven brands, and grocery ecommerce. The audience had lots of questions for our analysts. Here are three we think brands and retailers should know.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

The pandemic has changed the way people shop for groceries

The pandemic has changed the way people shop for groceries

Article
Sep 03, 2021

Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.

The top 5 US grocery ecommerce retailers of 2021

The top 5 US grocery ecommerce retailers of 2021

Article
Aug 25, 2021

Walmart outsells Amazon in this key category

Amazon makes a bet on department stores

Article
Aug 20, 2021

Amazon's department stores will let it offer more categories under one roof: The model gives Amazon an advantage for in-store purchases like clothing and apparel.

US retail sales propelled Target’s strong Q2 performance—but the COVID-19 delta variant might complicate H2

Article
Aug 20, 2021

The retailer saw notable sales growth as consumers returned to stores post-vaccine, and recent partnerships might continue the trend—if delta doesn’t get in the way.

Quip's VP of growth talks D2C models, podcast ads, and making a toothbrush as cool as Nikes

Interview
Aug 12, 2021

Shane Pittson is the vice president of growth at oral-care provider Quip, overseeing advertising efforts and consumer research, optimizing lifetime value and customer acquisition costs, and improving retention rates. We recently spoke with Pittson about creating buzz for a brand, gaining retail distribution, Quip's brief stint on dating apps, and more.

The leading US grocery websites don’t belong to traditional grocers

Article
Aug 02, 2021

Online grocery sales will surpass $100 billion in the US this year, per our forecast, but traditional grocers may not see as much of that spending as the major ecommerce players are.

Multichannel ecommerce sales pick up speed over nonstore retailers

Article
Jul 27, 2021

Nonstore retailers like Amazon and Wayfair, which operate solely online, are dominating the US ecommerce market.

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