AI recommendations are reshaping pet care product discovery. In this industry’s inaugural report, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

In August 2026, we analyzed 11,250 ChatGPT responses across 23 retail store categories to compile the AI Visibility Index.

Affiliate marketing keeps gaining ground as cost-conscious shoppers, creator growth, and AI reshape the channel. But shifting consumer journeys and publisher pressures are changing where brands see value.

Dress-code changes and training investments are meant to improve service and support discovery.

Online marketplaces are taking a bigger share of ecommerce, but rising shopper expectations, tighter margins, and weaker customer relationships are reshaping the opportunity for brands and retailers.

Retail media can reveal more than campaign performance. Insights into how consumers discover, consider, and purchase can help marketers identify where demand is forming and where to invest next.

Dedicated GLP-1 shelf space for digestive and pain relief products helped lift Haleon sales 24%, giving health and CPG brands with GLP-1-adjacent items a case to follow.

AI is gaining influence over what consumers discover and consider long before it commands a meaningful share of the digital economy. But existing advantages in reaching consumers, earning trust, and driving transactions still matter.

AI recommendations are reshaping how consumers discover products. In our inaugural report on the food and beverage industry, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

Retail media networks (RMNs) have built out social and creator offerings, but advertisers have not widely adopted them. To attract spend, RMNs must prove that their offer of better targeting and measurement outweighs the added cost and complexity.

Offensive materials cleared internal checks, showing brands need diverse perspectives empowered to halt risky work.

Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.

US ecommerce is poised to enter a phase of mature and stable growth, but AI remains a wild card that could significantly alter the trajectory of retail’s online shift.

An offensive Halloween costume threatens to overshadow the retailer's turnaround and further strain shopper trust.

This benchmark covers how ad buyers can calibrate their retail media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

This benchmark covers how ad buyers can calibrate their search ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

Shoppers delayed purchases, compared more, and relied on value to decide what makes the basket.