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Target Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Target
Amazon pushes back against proposed antitrust bill

Amazon pushes back against proposed antitrust bill

Article
Jun 03, 2022

A proposed antitrust bill could end Amazon Prime as we know it: The retail giant is ramping up its fight against “degrading” regulations as it seeks to maintain its ecommerce dominance.

The impact of consumers shifting spending from goods to services

The impact of consumers shifting spending from goods to services

Article
Jun 03, 2022

Consumers are returning to their pre-pandemic spending patterns: People are shifting their spending to services, which is leaving retailers with a slew of excess inventory.

CPG brands lose market share to private labels as consumers focus on the price tag

CPG brands lose market share to private labels as consumers focus on the price tag

Article
Jun 01, 2022

CPG brands are struggling to compete with private labels: As the industry reaches a "breaking point," companies like Procter & Gamble are shifting tactics to appeal to price-conscious consumers.

Q1 has been wild. Here are retail’s winners and losers.

Article
May 27, 2022

It’s a difficult landscape for retailers: We break down how some retailers have successfully navigated the shifting terrain—and why others couldn’t.

Retailers experiment with ways to reduce excess inventory and manage logistics challenges

Retailers experiment with ways to reduce excess inventory and manage logistics challenges

Article
May 25, 2022

Retailers take multiple approaches to inventory as supply chain woes wear on: Companies like Utz and DSW are cutting down on SKUs while Walmart and Target are stocking up early.

US Beauty Ecommerce 2022

US Beauty Ecommerce 2022

Report
May 25, 2022

The beauty industry is getting a digital makeover, thanks to Gen Z, viral TikTok trends, AR capabilities, and new consumer behaviors. Brands will need to take a multichannel approach to keep up.

Private labels help retailers like BJ’s Wholesale Club appeal to value-oriented shoppers

Private labels help retailers like BJ’s Wholesale Club appeal to value-oriented shoppers

Article
May 20, 2022

Consumers are trading down to private label brands: That presents an opportunity for retailers such as BJ’s Wholesale Club to use their own brands to demonstrate value and build loyalty.

Target and Walmart paint a challenging near-term picture

Article
May 18, 2022

Target and Walmart post disappointing Q1 results: Both were hurt by a confluence of factors that are unlikely to resolve anytime soon.

Target’s diversity-focused media fund comes as consumers increasingly care about DEI in advertising

Target’s diversity-focused media fund comes as consumers increasingly care about DEI in advertising

Article
May 17, 2022

Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.

Why Zara charging for online returns may backfire

Why Zara charging for online returns may backfire

Article
May 12, 2022

Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.

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The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

Audio
May 11, 2022

On today's episode, we discuss why Amazon is slowing down, its Buy with Prime initiative, and how Amazon's advertising business is getting on. "In Other News," we talk about whether Walmart+ is actually competing with Amazon Prime and what Target's strategy has been to compete with Amazon. Tune in to the discussion with our analyst Andrew Lipsman.

Inflation isn’t keeping people from spending, but where they’re shopping is changing

Article
May 06, 2022

Inflation hasn’t hurt retail sales, which grew 7.2% in April: That growth stems from people flocking to stores. In-store sales rose 10.0%, while ecommerce sales fell 1.8%.

Spotlight: Black Consumers 2022

Spotlight: Black Consumers 2022

Report
Apr 27, 2022

Nearly 1 in 5 Black consumers in the US view brands as generally disingenuous for holding Black History Month promotions, recent research shows. A partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.

D2C brands Harry’s and ThirdLove look for new paths for growth

D2C brands Harry’s and ThirdLove look for new paths for growth

Article
Apr 26, 2022

Diversification is key to Harry’s and ThirdLove’s growth plans: With consumer enthusiasm waning for direct-to-consumer models, the two companies offer a glimpse of what’s to come.

Online returns eat into retailers’ bottom lines

Online returns eat into retailers’ bottom lines

Article
Apr 18, 2022

Retailers need multiple approaches to curb the cost of returns: With online returns costing retailers 21% of their order value on average, retailers need several ways to lower associated fees.

Amazon risks alienating sellers with a new surcharge as its labor struggles continue

Amazon risks alienating sellers with a new surcharge as its labor struggles continue

Article
Apr 15, 2022

Amazon flexes its market power with seller surcharges, anti-union stance: Despite rapid growth during the pandemic, the ecommerce giant is passing fuel and inflation costs onto its sellers while resisting calls to improve working conditions.

Lululemon enters the fast-growing online fashion resale market

Lululemon enters the fast-growing online fashion resale market

Article
Apr 15, 2022

The apparel resale market heats up: We expect annual average sales per buyer via online fashion resale marketplaces will more than double between 2021 and 2025.

Spotlight: Private Label Brands 2022

Spotlight: Private Label Brands 2022

Report
Apr 05, 2022

Private label brands have taken on increasing importance in retailers’ arsenals on the heels of positive consumer sentiment. This report looks at how retailers can use store brands to bolster their product assortment and thus increase their margins.

US Apparel Retail Features Benchmark 2022

US Apparel Retail Features Benchmark 2022

Report
Mar 31, 2022

Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.

US Digital Grocery Features Benchmark 2022

US Digital Grocery Features Benchmark 2022

Report
Mar 31, 2022

This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.

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