Sephora Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Sephora

Walmart holds Beauty Event amid fierce competition for beauty dollars

Article
Apr 21, 2025

Walmart announces lengthy beauty sale as it looks to protect its advantage: The retailer is expanding its assortment and refining the in-store experience to appeal to a wider variety of shoppers.

Interest in K-beauty is surging as the Hallyu wave continues to build

Article
Mar 31, 2025

K-beauty demand is soaring: South Korea outpaced France as the top source of US cosmetics imports in 2024.

Ulta plots marketplace launch as beauty demand normalizes

Ulta plots marketplace launch as beauty demand normalizes

Article
Mar 14, 2025

Ulta lost beauty market share for the first time in 2024: The retailer is relying on a new marketplace, enhanced omnichannel experiences, and international expansion to recover sales.

US Commerce Media Forecast 2025

US Commerce Media Forecast 2025

Report
Feb 14, 2025

Retail media’s rapid growth has spurred nonretail verticals to harness their first-party data to fuel their own commerce media networks. Retail media spending still dominates the commerce media landscape, but distinct challenger cohorts are finding their footing.

Amazon’s tech, Temu’s ads, and Sephora’s entertainment endeavor top January’s list of most interesting retailers

Article
Feb 03, 2025

In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

Reimagining Retail: The Unofficial Most Interesting Retailers List (January)

Audio
Jan 29, 2025

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

LVMH’s Q4 results were better than analysts expected, but still not great

Article
Jan 28, 2025

LVMH beat analysts’ middling expectations in Q4: But the company’s 1% growth suggests the luxury sector may take some time to bounce back.

Sephora debuts Hulu series featuring Chappell Roan, Victoria Monét, and Becky G

Sephora debuts Hulu series featuring Chappell Roan, Victoria Monét, and Becky G

Article
Jan 17, 2025

Sephora’s new Hulu docuseries examines the dynamic interplay between beauty and music: The show is part of a broader strategy to meet consumers wherever they are.

Beauty Ecommerce 2025

Beauty Ecommerce 2025

Report
Jan 10, 2025

Beauty’s run of strong retail sales growth is winding down, but new audiences and sales channels will offer opportunities for savvy brands and retailers to regain momentum.

How did we do? A look back at our 2024 retail predictions

Article
Dec 23, 2024

Back in January, the Retail Daily newsletter editors made some retail predictions for 2024. While we were right about Amazon opening fulfillment centers out of physical stores, we were wrong about more digitally native brands partnering with Amazon. Want the full rundown? Here’s how we did.

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US Privacy Trends 2024

US Privacy Trends 2024

Report
Dec 12, 2024

The free, ad-supported internet runs on consumer data. But privacy legislation is making it harder for advertisers to take advantage of it.

Kohl’s difficult Q3 is a bad sign for its holiday prospects

Article
Nov 27, 2024

Kohl’s is in trouble: The struggling department store hopes a new CEO will rescue it from a series of missteps that weighed heavily on its Q3 performance.

Coty warns of softer US beauty demand as drugstores’ challenges hit sales

Coty warns of softer US beauty demand as drugstores’ challenges hit sales

Article
Oct 15, 2024

Drugstores’ decline is hurting the US beauty market: Both Coty and L’Oréal linked the sector’s challenges to softer beauty demand, although sales broadly remain healthy as ecommerce and specialty retailers pick up the slack.

LVMH struggles to escape from the shadow of China’s economic downturn

Article
Oct 15, 2024

LVMH fell short in Q3 as Chinese consumers’ pessimism hurt sales: The luxury conglomerate missed revenue expectations as economic uncertainty caused shoppers to pull back.

Nordstrom leans into beauty to attract Gen Alpha shoppers

Article
Oct 11, 2024

Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.

How Gen Z engaged with beauty content in Q3: Sephora wins while legacy brands struggle

Article
Oct 02, 2024

Sephora-related content resonated best with Gen Z consumers, but legacy brands like Neutrogena struggled to maintain relevance. Cultural moments like Pride and back-to-school drove Q3 UGC, while video tutorials on platforms like TikTok provide more effective ways for brands to connect with Gen Z. Here are four insights into how beauty brand-related, UGC performed among Gen Z consumers in Q3, according to research firm dcdx’s Gen Z's Top 50 Beauty Brands Report Q3 2024.

EWS’s Paze is live. Don’t expect an immediate shift.

Article
Oct 01, 2024

Its full rollout has been a long time coming. Now, it needs to expand its merchant network before it can really take off

Industry KPIs: Walmart and Amazon strengthen hold on beauty ecommerce sales

Industry KPIs: Walmart and Amazon strengthen hold on beauty ecommerce sales

Article
Sep 06, 2024

Amazon and Walmart scoop up beauty sales as shoppers search for convenience: Our Industry KPIs data shows that the two account for the majority of purchase intent clicks in the beauty and personal care category.

Sephora targets Gen X with latest beauty launch

Sephora targets Gen X with latest beauty launch

Article
Aug 27, 2024

Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.

UK Ecommerce Forecast 2024

UK Ecommerce Forecast 2024

Report
Aug 22, 2024

After years of turbulence, UK ecommerce sales are growing again, albeit slowly. And there won’t be a significant shift over the next five years.

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