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EMARKETER

UK Ecommerce Forecast 2024

Digital Sales Grow Modestly as Ecommerce Penetration Plateaus

Report by Carina Perkins  |  Aug 22, 2024

Ecommerce Forecasts 2024

Our latest data, insights, and implications for 7 markets: US, Canada, Asia-Pacific, Western Europe, UK, Latin America, and Worldwide

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Report
Executive Summary
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Table of Contents
Executive Summary
Retail sales growth is accelerating as the economy recovers
Ecommerce sales are stabilizing as normalcy resumes
Growth is returning across all major ecommerce categories
Amazon dominates ecommerce in the UK, but other players are also enjoying strong growth
Key takeaways for brands and retailers
Sources
Media Gallery
About This Report
After years of turbulence, UK ecommerce sales are growing again, albeit slowly. And there won’t be a significant shift over the next five years.
Topics
Ecommerce Sales
Retail Sales
Mcommerce
UK
Table of Contents
Executive Summary
Retail sales growth is accelerating as the economy recovers
Ecommerce sales are stabilizing as normalcy resumes
Growth is returning across all major ecommerce categories
Amazon dominates ecommerce in the UK, but other players are also enjoying strong growth
Key takeaways for brands and retailers
Sources
Media Gallery

UK ecommerce sales growth is stabilizing after years of turbulence. There won’t be a significant shift over the next five years, but modest growth has returned to all major categories—and retailers stand to reap large profits from their ecommerce investments.

Key Question: What is the outlook for UK retail ecommerce sales in 2024 and beyond?

UK Retail Ecommerce Sales Have Recovered From a Post-Pandemic Dip, but Growth Is Plateauing
E-Mail ChartDownload

Key Stat: UK retail ecommerce sales will reach £177.11 billion ($220.22 billion) in 2024, their highest level since 2021. However, ecommerce penetration has plateaued at 30.4%.

authors

Carina Perkins

Contributors

Sky Canaves
Principal Analyst
Matteo Ceurvels
Jasmin Ellis
Madan Kumar
Copy Editor
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Data Specialist
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