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EMARKETER

Canada Ecommerce Forecast 2024

Ecommerce Sales Penetration Reaches a Ceiling

Report by Paul Briggs  |  Aug 9, 2024

Ecommerce Forecasts 2024

Our latest data, insights, and implications for 7 markets: US, Canada, Asia-Pacific, Western Europe, UK, Latin America, and Worldwide

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Executive Summary
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Table of Contents
Executive Summary
Ecommerce sales penetration is plateauing in Canada
Media Gallery
About This Report
Our annual report on ecommerce in Canada highlights our most recent forecasts for all flavors of retail, including brick-and-mortar, digital buying, and mobile commerce.
Topics
Ecommerce Sales
Retail Sales
Mcommerce
Canada
Table of Contents
Executive Summary
Ecommerce sales penetration is plateauing in Canada
Media Gallery

Our annual report on ecommerce in Canada highlights our most recent forecasts for total retail, ecommerce, and mcommerce sales. We also detail the number of digital buyers in the country by age and provide sales estimates for the dominant Amazon.

Key Question: What percentage of Canada’s retail sales is transacted online?

Retail Ecommerce Sales Growth in Canada Is Flattening (billions of retail ecommerce sales in Canada, % change, and % of total retail sales, 2022-2027)
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Key Stat: In 2024, 11.9% of Canada’s retail sales are ecommerce, a share level that is nearing a ceiling.

Here’s what’s in the full report

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5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  1. Ecommerce sales penetration is plateauing in Canada
  1. Media Gallery

Charts in This Report

Retail Ecommerce Sales Growth in Canada Is Flattening (billions of retail ecommerce sales in Canada, % change, and % of total retail sales, 2022-2027)2024 Will Be a Rebound Year for All Retail Segments in Canada, Especially Mcommerce (% change in retail sales in Canada, by channel, 2023-2028)
Young Adults Are More Likely to Be Digital Buyers in Canada (digital buyer % of population in Canada, by age, 2024)Retail Ecommerce Sales Share in Canada, by Product Category, 2023-2025 (% of category retail sales)
Amazon Share of Retail Ecommerce, Select Countries, 2024 (% of total retail ecommerce sales)

authors

Paul Briggs

Contributors

Sky Canaves
Principal Analyst
Matteo Ceurvels
Nikolai Dineros
Andrew Spink
Forecasting Analyst
Heather Sprung
Senior Editor
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