Nike Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Nike

Footwear puts one foot in front of the other

Article
Aug 03, 2022

Plagued with supply chain issues and climbing operating costs, the first half 2022 has put footwear on its heels.

Retail availability rate hit a 10-year low in Q2

Retail availability rate hit a 10-year low in Q2

Article
Jul 27, 2022

There are fewer retail vacancies than any time in 10 years: Retailers are testing new formats and expanding their physical presences to be closer to where consumers live and shop.

Sizing up the global D2C opportunity

Sizing up the global D2C opportunity

Article
Jun 10, 2022

This year, 64% of consumers worldwide—or as many as 1.70 billion digital buyers of the 2.65 billion we forecast—will regularly buy directly from a brand, up 15 percentage points from 2019.

US Subscription Ecommerce 2022

US Subscription Ecommerce 2022

Report
May 19, 2022

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

As Nike pulls away from wholesale, sports apparel brands sense an opportunity

As Nike pulls away from wholesale, sports apparel brands sense an opportunity

Article
May 12, 2022

Nike’s shift to D2C gives other sportswear brands an opening: Adidas, Reebok, Allbirds, and more are jockeying to take Nike’s place on store shelves.

Layoffs are coming as companies focus on profitability

Layoffs are coming as companies focus on profitability

Article
May 09, 2022

A wave of cost-cutting layoffs is coming: GoPuff, Thrasio, and Reef are among the companies rethinking their staffing levels as they shift focus to profitability.

Why Victoria’s Secret opened shop on Amazon

Article
May 02, 2022

Victoria’s Secret adds Amazon to its ecommerce playbook: Selling on Amazon’s marketplace enables retailers to find online shoppers where they’re already looking. But doing so comes at a cost.

D2C Brands 2022

D2C Brands 2022

Report
Apr 28, 2022

Recent gains in direct-to-consumer (D2C) ecommerce sales are being driven more by incumbent brands than disruptors. What can they learn from each other about building brands in the digital age?

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

Companies are relying on brand equity to overcome economic headwinds

Companies are relying on brand equity to overcome economic headwinds

Article
Apr 08, 2022

Inflation isn’t stopping consumers from buying premium brands: Levi’s and Birkenstocks are some of the companies leveraging their brand equity to raise prices and secure favorable retail partnerships.

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US Apparel Retail Features Benchmark 2022

US Apparel Retail Features Benchmark 2022

Report
Mar 31, 2022

Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.

Consumers, legislators, and courts seek greater protections for children on social media

Consumers, legislators, and courts seek greater protections for children on social media

Article
Mar 11, 2022

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

Airbnb, Uniqlo, Shell, Netflix: Brand reputation winners and losers from Russia’s invasion of Ukraine

Article
Mar 08, 2022

Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

Retailers look to membership programs to spur growth

Retailers look to membership programs to spur growth

Article
Mar 07, 2022

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Shifting strategies: Large brands move toward D2C, while digital natives pivot to wholesale

Article
Feb 28, 2022

Large brands shift their focus to direct sales: Meanwhile, many digital-native retailers are turning to wholesale as they look for cost-effective ways to attract new customers.

The Key Metaverse Players to Date: The dark horse Apple, Disney's IP fortune, and more

The Key Metaverse Players to Date: The dark horse Apple, Disney's IP fortune, and more

Audio
Jan 20, 2022

On today's episode, we discuss which brands are emerging as key players in the metaverse race, how Apple could make its mark, why Disney's intellectual property (IP) makes it a heavyweight in this space, how Nike is positioning itself, and more. We then talk about what to expect from cashierless technology in 2022 and how a new breed of remote workers has changed shopping. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

In 2022, each tech firm will have its own version of the metaverse

In 2022, each tech firm will have its own version of the metaverse

Article
Dec 22, 2021

The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.

How D2C brands are diversifying consumer experience to disrupt the retail industry

How D2C brands are diversifying consumer experience to disrupt the retail industry

Article
Dec 07, 2021

Although eMarketer forecasts that direct-to-consumer (D2C) purchases will only account for 2.5% of total retail sales in 2022, these brands have challenged and successfully disrupted the retail industry by curating every interaction with customers.

Insider Intelligence's Retail Trends to Watch in 2022

Insider Intelligence's Retail Trends to Watch in 2022

Report
Dec 03, 2021

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse

Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse

Audio
Nov 15, 2021

On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

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