Nike Trends & Statistics

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Abercrombie & Fitch, lululemon, and Crocs are among the retailers that exceeded expectations over the holidays

Abercrombie & Fitch, lululemon, and Crocs are among the retailers that exceeded expectations over the holidays

Article
Jan 08, 2024

It was a happy holiday season for several retailers: Lululemon, Abercrombie & Fitch, Crocs, and Pandora are among the companies that beat expectations over the final months of 2023.

Gen Z teens switch to off-price retailers, Amazon as inflation weighs on spending

Gen Z teens switch to off-price retailers, Amazon as inflation weighs on spending

Article
Oct 11, 2023

Gen Z teens cut spending in response to inflation: Shoppers in this cohort are shopping more often at off-price and ecommerce retailers to save money, although the beauty category is as resilient as ever.

Brooklinen, Our Place are the latest D2C brands to turn to other retailers for growth

Brooklinen, Our Place are the latest D2C brands to turn to other retailers for growth

Article
Oct 09, 2023

Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.

How Casper, Albertsons, and Nike gamify the customer journey

Article
Aug 21, 2023

Casper’s subway ads give commuters fun puzzles to solve while increasing its brand awareness. Albertsons Companies leverages a game to entice consumers to play for discounts and rewards. And Nike’s mobile app earns the brand a spot in consumers’ everyday lives. Here are five ways brands are embracing gamification across different stages.

On Running posts another stellar quarter amid booming demand for specialty running shoes

Article
Aug 15, 2023

On Running is firing on all cylinders: The performance footwear company grew D2C and wholesale revenues—as well as market share—in Q2.

The D2C model is evolving as wholesale, physical retail regain prominence

The D2C model is evolving as wholesale, physical retail regain prominence

Article
Aug 07, 2023

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap

Article
Jul 28, 2023

Embracing mobile gives consumers access to a branded experience both online and in-store, while in-store technologies bring the digital world into the physical. To cater to shoppers no matter where or how they shop, brands should also make sure they’re balancing in-store and online rewards as well as D2C and wholesale commerce.

Apparel, consumer electronics eye holiday rebound while home improvement still needs work

Article
Jul 26, 2023

Apparel and consumer electronics could get a boost from the back-to-school and holiday seasons. But home improvement may have a ways to go before the category rebounds.

3 retail rivalries that aren’t Amazon vs. Walmart

Article
Jul 24, 2023

Nike and Hoka battle it out over young consumers and runners; Shein and Temu are caught up in controversies and litigation; and DoorDash and Instacart take different approaches to the same problem.

5 things to know about Prime Day shoppers

Article
Jul 17, 2023

Consumers of all ages and income levels shopped Amazon Prime Day this year. Shoppers spent more this year compared with 2022, and despite a tough economic climate, Prime Day shoppers didn’t price compare as much as expected.

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UK Retail Technology Trends 2023

UK Retail Technology Trends 2023

Report
Jun 15, 2023

The pandemic accelerated investment in CX technology to meet rapidly changing needs. But as consumer priorities shift again amid high inflation, UK retailers need to understand which technologies are hitting the mark and which are not.

Beating D2C startups at their own game, established brands are poised for growth

Beating D2C startups at their own game, established brands are poised for growth

Article
Jun 14, 2023

Digital D2C disruptors, like Peloton and Casper, will bring in about $100 billion less in US ecommerce sales than the $134.55 billion of their established counterparts this year, according to our forecast.

Nike tiptoes away from its D2C push

Nike tiptoes away from its D2C push

Article
Jun 09, 2023

Nike is once again selling wholesale to DSW and Macy’s: Renewing those relationships will help it reach the sizable segment of consumers who aren’t willing to seek out its products.

What keeps Nike at the top of its game?

Article
May 11, 2023

Nike’s close connections to sports and sneaker culture keep it on the top of Gen Z’s list of favorite brands while its cutting-edge sneaker technology makes the brand a must-have for runners. But Nike must use a mix of D2C and wholesale commerce if it wants to defend its title from the competition.

Reimagining Retail: How Nike stays ahead of the pack and how other footwear retailers might catch up

Audio
May 09, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how Nike was able to create such a strong brand, how that brand has transcended generations, and how close its competitors are to catching up. Then in a brand-new segment, "Loyalty Point, Counter Point," we present arguments both in favor and against various questions related to Nike, like can it remain the need-to-have running shoe and has the company alienated its core customer? Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

D2C Brands 2023

D2C Brands 2023

Report
May 05, 2023

D2C ecommerce will continue to grow at above-average rates. But that growth will be driven by established brands selling directly—not digitally native brands.

Urban crime and safety concerns push retailers to close stores

Article
May 03, 2023

Nordstrom is shuttering its downtown San Francisco stores: Crime concerns have driven Whole Foods, Nike, and REI to close urban locations, while others attempt to address those issues without annoying customers.

Nike, Ulta among Gen Z’s favorite brands

Article
Apr 07, 2023

According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.

Retailers’ inventory gluts may not resolve anytime soon

Article
Apr 07, 2023

Warehouse inventory levels remain a significant hurdle for many retailers: While there’s progress, only 36% of supply chain managers expect inventories to return to normal this year.

Wage law violations in California invite deeper scrutiny into retailers’ labor practices

Wage law violations in California invite deeper scrutiny into retailers’ labor practices

Article
Apr 03, 2023

Scrutiny over labor practices puts Starbucks, Nike, and others in the hot seat: The backlash could force retailers to improve supply chain transparency and worker protections.

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