Netflix Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Netflix
Netflix loses subscribers for first time in a decade, mulls ad-supported tier

Netflix loses subscribers for first time in a decade, mulls ad-supported tier

Article
Apr 21, 2022

Netflix is the final domino to fall in streaming’s advertising pivot: The company’s shocking loss of 200,000 subscribers means big changes are coming.

Netflix stock plummets due to Q1 subscriber exodus, price hikes

Article
Apr 21, 2022

Subscriber flight costs Netflix $50 billion in value: Streaming giant suffers worst loss in over a decade and risks losing more users by spending less on original content, charging more for shared passwords, and introducing ad-supported tiers.

Why Just Eat may sell Grubhub less than a year after spending $7.3 billion for it

Article
Apr 20, 2022

After less than a year, Just Eat might sell Grubhub: The news is the latest sign that the oversaturated food delivery industry is struggling.

YouTube will stream 15 MLB games, further fracturing live sports

Article
Apr 18, 2022

YouTube’s MLB deal is a reminder of its streaming power: A whirlwind of streaming news has mostly left YouTube out of the picture, but its dominance can’t be ignored.

US mobile gaming ad revenues to reach $6 billion

Article
Apr 08, 2022

US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Healthy double-digit growth will continue through 2024.

Streamers want in on anime’s growing global audience

Streamers want in on anime’s growing global audience

Article
Apr 05, 2022

Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.

The Weekly Listen: Stores on wheels, ad-supported media time falls, and the 'Netaverse'

The Weekly Listen: Stores on wheels, ad-supported media time falls, and the 'Netaverse'

Audio
Apr 01, 2022

Learn about whether stores on wheels is the future, Netflix ending password sharing, whether the tech magic is gone, what the "Netaverse" is, an important fact about America, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and director of reports editing Rahul Chadha.

Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier

Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier

Article
Mar 31, 2022

Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.

Netflix is the elephant in the subscription OTT room

Netflix is the elephant in the subscription OTT room

Article
Mar 29, 2022

The elephant in the room propping up most of the figures in our recently released worldwide sub OTT user forecast is Netflix, the industry leader by a wide margin.

UK Digital Video Viewers 2022

UK Digital Video Viewers 2022

Report
Mar 29, 2022

Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
More than one-third of Disney+ viewers are under 25 years old

More than one-third of Disney+ viewers are under 25 years old

Article
Mar 25, 2022

For the first time, we broke out Disney+ and Netflix viewers by age. It’s widely understood Disney programs are usually aimed at youth. Our forecasts give some clarity on how much Disney+ skews toward young people compared with other streaming services.

Q1 2022 Digital Video Trends

Q1 2022 Digital Video Trends

Report
Mar 25, 2022

Peacock made audience gains as the streaming space gets more crowded.

Worldwide Subscription OTT Users Forecast 2022

Worldwide Subscription OTT Users Forecast 2022

Report
Mar 23, 2022

Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.

Streaming services turn their attention to ad-supported subscription tiers

Article
Mar 10, 2022

Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

Netflix leads in usage, but are viewers paying up?

Article
Mar 09, 2022

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

Streaming services are rapidly branching out and bundling up

Article
Mar 07, 2022

Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.

HBO Max’s euphoric ascent in the entertainment app rankings

HBO Max’s euphoric ascent in the entertainment app rankings

Article
Mar 04, 2022

HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.

Netflix makes second major video game acquisition

Netflix makes second major video game acquisition

Article
Mar 03, 2022

Netflix’s gaming investments set it apart from streaming competitors: The company acquired a Finnish mobile games studio that it has worked with in the past.

New streaming originals spell new subscribers—and new costs

New streaming originals spell new subscribers—and new costs

Article
Mar 02, 2022

Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.

Which US streaming service boasts the best original content library?

Which US streaming service boasts the best original content library?

Article
Feb 16, 2022

Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or