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Netflix Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Netflix
Will Smartphones Be the Death of Movie Theaters?

Will Smartphones Be the Death of Movie Theaters?

Audio
Jan 10, 2019

It’s awards season in Hollywood, but one of the frontrunners for best picture almost didn’t get a theatrical run at all. In the latest episode of eMarketer’s “Behind the Numbers” podcast, we talk with Principal Analyst Paul Verna about how movies will be watched in the future.

Eight Digital Video Predictions for 2019

Article
Jan 04, 2019

The TV and OTT landscapes continue to shift and slide as consumers adopt digital video and streaming options, and the companies producing long-form content make bets on where audiences will spend their time. Here are eight digital video market predictions for 2019.

Podcast Pack | The Netflix Effect

Podcast Pack | The Netflix Effect

Audio
Dec 27, 2018

For Netflix, 2018 marked another year of double-digit audience growth in the US, and its movie ambitions threatened to shake up cinema in the way that it has already shaken the TV industry. In this "Behind the Numbers" playlist, you can track Netflix's progress around the world, as well as its stumbles.

Q4 2018 Digital Video Trends

Q4 2018 Digital Video Trends

Report
Dec 20, 2018

The US digital video marketplace continues to show strong vital signs, with positive indicators including growth projections in programmatic buying and overall ad spending, momentum in subscription-based monetization, platform launches and gains in time spent viewing.

How Does Facebook Watch Fit Into the Digital Video Landscape?

How Does Facebook Watch Fit Into the Digital Video Landscape?

Article
Dec 17, 2018

Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?

Podcast | The Question of Kids' Screen Time

Podcast | The Question of Kids' Screen Time

Audio
Dec 17, 2018

In the latest episode of "Behind the Numbers," eMarketer's demographics specialists, Mark Dolliver and Jennifer Pearson, consider the latest data about children's screen time. How much time are kids spending in front of screens, and what does it mean for their health and well-being?

Podcast | Digital Video Around the World

Podcast | Digital Video Around the World

Audio
Dec 13, 2018

In the latest episode of "Behind the Numbers," eMarketer forecasters Oscar Orozco and Showmik Podder dig into our latest estimates for worldwide digital video usage. Where are the fastest growth rates, and what, if anything, is holding back video consumption?

Digital Video Taking Off Faster Than Expected in Germany

Digital Video Taking Off Faster Than Expected in Germany

Article
Dec 05, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.

The Digital Video Series: Gen X | Infographic

The Digital Video Series: Gen X | Infographic

Article
Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

The Digital Video Series: Millennials | Infographic

The Digital Video Series: Millennials | Infographic

Article
Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

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The Digital Video Series: Kids & Teens | Infographic

Article
Nov 26, 2018

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

Amazon Around the World

Amazon Around the World

Report
Nov 13, 2018

Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.

What's Driving Subscription OTT Growth?

What's Driving Subscription OTT Growth?

Article
Nov 13, 2018

This year, we expect 170.1 million people in the US will use a subscription OTT service, like Netflix—making up 60.8% of internet users.

TV and Digital Video: The Question of Content

Audio
Nov 09, 2018

In the final episode of our three-part series on the TV and digital video ecosystem, analyst Paul Verna focuses on the question of content. How much content is being created and who are the leading creators? Can the torrid pace of creation continue, or will it ease up?

TV and Digital Video: Dollars and Cents

Audio
Nov 07, 2018

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

US Digital Video and TV StatPack 2018

US Digital Video and TV StatPack 2018

Report
Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

Digital Life of US Teens

Digital Life of US Teens

Report
Oct 25, 2018

Netflix Wears Streaming Crown as Competitors Lay Siege

Audio
Oct 24, 2018

In today's episode of "Behind the Numbers," eMarketer's Paul Verna breaks down Netflix's latest results and asks who are its most credible challengers in the streaming space?

Artificial Intelligence Incubators

Artificial Intelligence Incubators

Report
Oct 09, 2018

Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.

Shared Beliefs Spur Buying Behavior

Shared Beliefs Spur Buying Behavior

Article
Oct 08, 2018

If you think consumers want brands to be neutral on social issues, you would be wrong. Belief-driven buyers—consumers who choose, switch, avoid or boycott a brand based on its stand on societal issues—are the majority in 2018.

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