With the upfront season in full swing, how can advertisers reach streaming audiences? Natalie Bastian, vice president of marketing at Tubi, and Rimma Kats, editorial director at eMarketer, discuss how incrementality in streaming can help bolster linear investments.

Natalie Bastian oversees advertising and consumer marketing strategy, partner marketing, audience research, brand positioning and communications at Tubi. Bastian leads a team of marketers and creatives who bring to market new content and product launches, thought leadership, strategic sales positioning and communications.