Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.
Microsoft’s advanced interoperability features may be held back by healthcare entities lagging on the basics: We unpack how health apps and other players are still holding back widescale interoperability.
Microsoft’s tie-up with Truveta could help it plant deeper roots in healthcare: Big Tech companies have had a hard time penetrating healthcare due to a lack of trust, but exclusive access to Truveta’s database backed by 17 prominent health systems could change that for Microsoft.
When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.
The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.
If the NSA-AWS deal succeeds, it could make AWS the US government’s preferred cloud provider. But if Microsoft succeeds, the government cloud space might go right back to where it started.
Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.
Tech companies are ditching legacy industry lobbying firms like the Internet Association in favor of their own individual approach. The shift allows Big Tech firms to target particular legislation that most specifically affects their products or business practices.
China is often seen as the wild west of privacy protection, where unscrupulous companies collect and trade personal data as regulators and consumers stand idly by. The Chinese government has been trying to change that, most recently by drafting a privacy law akin to the EU’s General Data Protection Regulation (GDPR). While the implications for businesses are still murky, it’s clear that China is determined to tackle this issue its own way, at its own pace.
Why Google is still feeling lucky
I'm feeling lucky: Google's raking in search ad revenue
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