Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft
Worldwide Digital Ad Spending Year-End Update

Worldwide Digital Ad Spending Year-End Update

Report
Nov 23, 2021

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

Microsoft launches new EHR-integrated virtual care capabilities—but interoperability is still lagging behind

Microsoft launches new EHR-integrated virtual care capabilities—but interoperability is still lagging behind

Article
Oct 20, 2021

Microsoft’s advanced interoperability features may be held back by healthcare entities lagging on the basics: We unpack how health apps and other players are still holding back widescale interoperability.

Microsoft taps into 17 health systems with its Truveta deal

Microsoft taps into 17 health systems with its Truveta deal

Article
Sep 30, 2021

Microsoft’s tie-up with Truveta could help it plant deeper roots in healthcare: Big Tech companies have had a hard time penetrating healthcare due to a lack of trust, but exclusive access to Truveta’s database backed by 17 prominent health systems could change that for Microsoft.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Big Tech’s cybersecurity commitments likely aren’t enough to stem rising attacks

Article
Aug 27, 2021

The CEOs of top tech firms met with Biden to discuss US cybersecurity. Though cooperation may help, meaningful change will require legislation or the enforcement of mandatory security standards.

AWS’ $10B NSA cloud contract could make it a government cloud leader...if it can get past a Microsoft protest

Article
Aug 13, 2021

If the NSA-AWS deal succeeds, it could make AWS the US government’s preferred cloud provider. But if Microsoft succeeds, the government cloud space might go right back to where it started.

Amazon fined heavily for violating GDPR by using unconsented data for ad targeting

Article
Aug 03, 2021

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

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Big Tech’s biggest lobbyist firm is falling apart

Article
Jul 14, 2021

Tech companies are ditching legacy industry lobbying firms like the Internet Association in favor of their own individual approach. The shift allows Big Tech firms to target particular legislation that most specifically affects their products or business practices.

Is China the new kid on the data privacy block?

Is China the new kid on the data privacy block?

Article
Jun 17, 2021

China is often seen as the wild west of privacy protection, where unscrupulous companies collect and trade personal data as regulators and consumers stand idly by. The Chinese government has been trying to change that, most recently by drafting a privacy law akin to the EU’s General Data Protection Regulation (GDPR). While the implications for businesses are still murky, it’s clear that China is determined to tackle this issue its own way, at its own pace.

Google collects more than half of all US search ad revenue

Google collects more than half of all US search ad revenue

Article
Apr 12, 2021

I'm feeling lucky: Google's raking in search ad revenue

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