Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft
The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

The rise of paid newsletter subscriptions, HBO Max with ads, and Microsoft wants Discord

Audio
Mar 29, 2021

On today's episode, we discuss why paid newsletter subscriptions are having a moment, the competitive advantages of the biggest players, and why marketers should (or shouldn't) get involved. We then talk about HBO Max's upcoming ad-supported offering, whether Microsoft buying Discord makes sense, and the real problem with password sharing. Tune in to the discussion with eMarketer analyst at Insider Intelligence Nina Goetzen.

Microsoft is angling to buy Discord, and perhaps edge out Clubhouse

Microsoft is angling to buy Discord, and perhaps edge out Clubhouse

Article
Mar 26, 2021

Microsoft is in talks to acquire the popular chat platform, part of a greater focus by Microsoft on social media.

Voice Assistant and Smart Speaker Users 2020

Voice Assistant and Smart Speaker Users 2020

Report
Nov 16, 2020

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

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The Weekly Listen: The Latest on TikTok, Quibi, and Peacock

The Weekly Listen: The Latest on TikTok, Quibi, and Peacock

Audio
Sep 25, 2020

eMarketer vice president of content studio at Insider Intelligence Paul Verna steps in as host of this week's "The Weekly Listen," where he and eMarketer principal analysts Mark Dolliver and Debra Aho Williamson, and junior analyst at Insider Intelligence Blake Droesch discuss the latest updates on the TikTok saga, Quibi's unique predicament, Roku and NBCUniversal's buried hatchet, new game consoles from Sony and Microsoft, the Emmys' declining viewership, and how a home-field advantage influences soccer (or football, if you're European) referees.

Tech Advertising Remains Insulated from Economic Downturn

Article
Sep 23, 2020

The US computing products & consumer electronics industry will be the fastest growing digital ad spender in 2020, increasing its spend by 18.0% in a year when the total US digital ad market will only grow by 1.7%.

How a Confusing Back-to-School Shopping Season Will Influence Spending

How a Confusing Back-to-School Shopping Season Will Influence Spending

Audio
Sep 08, 2020

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu discuss how a staggered back-to-school shopping season is changing consumer spending and advertising. They then talk about why Walmart has teamed up with Microsoft to bid for TikTok, and what Walmart's membership program launch means for Amazon Prime.

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?

The Weekly Listen: LGBTQ+ in Ads, Paying Media and Will TikTok Get Banned or Bought?

Audio
Aug 14, 2020

eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.

How Our US Ad Spending Numbers Are Changing

How Our US Ad Spending Numbers Are Changing

Audio
Apr 13, 2020

eMarketer forecasting analyst Eric Haggstrom, vice president of forecasting Monica Peart and principal analyst Nicole Perrin discuss the latest revisions to our US ad spending forecasts. They then talk about Twitter sharing more information with advertisers, social distancing ads showing up in games and Microsoft's digital-only events commitment.

How COVID-19 Is Testing Social Media’s Ability to Fight Misinformation

How COVID-19 Is Testing Social Media’s Ability to Fight Misinformation

Article
Mar 18, 2020

The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.

French Canada 2020

French Canada 2020

Report
Mar 12, 2020

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

Twitch on Pace to Surpass 40 Million US Viewers by 2021

Twitch on Pace to Surpass 40 Million US Viewers by 2021

Article
Mar 02, 2020

We forecast that 37.5 million people in the US will watch streaming video on Twitch at least monthly in 2020, meaning the video streaming platform will reach 15.5% of US digital video viewers this year. At its current pace, Twitch will surpass 40 million US users by the end of 2021, according to our first ever forecast for the platform.

Mobile Search Ad Performance Plays Catch-Up

Mobile Search Ad Performance Plays Catch-Up

Article
Jan 08, 2020

The rise of smartphones has transformed search behavior, with almost two-thirds of the US population expected to search on smartphones this year—a phenomenon that has changed how search results look and allowed users to start searching with their voice or an image.

Daily Forecast: LinkedIn Exceeds US Growth Expectations This Year and Beyond

Video
Dec 17, 2019

eMarketer junior forecasting analyst Nazmul Islam tees up our recently adjusted usage figures for LinkedIn and the factors behind its user increase.

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