Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft

Microsoft’s Bing Chat ads—and their impact on the search advertising industry

Article
Mar 31, 2023

Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads—and how it impacts user experience.

Q1 2023 Digital Video Forecasts and Trends

Q1 2023 Digital Video Forecasts and Trends

Report
Mar 31, 2023

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.

Week in Review: Microsoft, Google, Netflix, Twitter, and ByteDance make waves

Article
Mar 31, 2023

As Bing makes inroads into Google’s lead, it experiments with AI ads: Disney and Roku layoffs and pivots by Twitter and ByteDance dominated headlines this past week.

OpenAI in hot seat over GPT-4 successor ambitions as Musk, AI experts apply pressure

Article
Mar 30, 2023

OpenAI, Microsoft might ignore industry calls to halt AI advancement: As OpenAI continues to aim for a human-level AI with Microsoft’s blessing, industry players are calling foul. Regulation is necessary.

5 developments to watch on the generative AI startup front

5 developments to watch on the generative AI startup front

Article
Mar 27, 2023

Billions of dollars are flowing to generative AI startups: High barriers to entry and a hard road to profitability mean a select few companies will eventually dominate a powerful market.

AI-powered Bing is making inroads on Google’s search lead

Article
Mar 27, 2023

Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent’s ad revenues could be impacted.

Trouble is brewing in Microsoft-OpenAI collaboration, increasing acquisition likelihood

Article
Mar 23, 2023

Friction developing between Microsoft and OpenAI: The tech companies compete for AI customers under a profit-sharing model that could undermine Microsoft’s cloud growth. An acquisition attempt is likely.

Microsoft reportedly launching crypto wallet despite industry turmoil

Article
Mar 22, 2023

It’s testing a browser-based crypto wallet despite the industry’s tumultuous year.

Microsoft’s Bing takes on Google with new chatbot answers and DALL-E image generator

Microsoft’s Bing takes on Google with new chatbot answers and DALL-E image generator

Article
Mar 22, 2023

Bing's new features take aim at Google: Microsoft is betting that ChatGPT-powered Bing Chat Answers and an image generation feature could keep recent search converts in the fold.

Amazon makes another round of deep job cuts in its desire to get lean

Amazon makes another round of deep job cuts in its desire to get lean

Article
Mar 21, 2023

Tech’s nightmare becomes reality: As Amazon lays off thousands more, the talent bloodletting shows no signs of letting up. It’s a symptom of impulsivity in the tech industry that could come back to haunt it amid the tight labor market.

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Big Tech ups the ante on AI for enterprise with generative data storytelling

Big Tech ups the ante on AI for enterprise with generative data storytelling

Article
Mar 20, 2023

Generative AI’s poetic hallucinations might clash with data science rigor: The tech industry’s growing catalog of generative AI app integration raises questions about performance and adoption best practices.

Google launches a PaLM API and injects AI chatbot tech into Workspace

Google launches a PaLM API and injects AI chatbot tech into Workspace

Article
Mar 16, 2023

Google quickens its pace in the generative AI race: Playing catch-up to generative AI rivals, it unveils enterprise and developer offerings this week. Performance and consumer privacy trump release timelines.

OpenAI releases GPT-4 for paid users and talks up ‘human-level’ abilities

OpenAI releases GPT-4 for paid users and talks up ‘human-level’ abilities

Article
Mar 15, 2023

GPT-4 unmasked as Bing’s bot: OpenAI released another generative AI model. We can expect it to light a fire under Google’s Bard efforts as the AI race gains momentum.

Netflix gets cold feet around its Microsoft partnership

Netflix gets cold feet around its Microsoft partnership

Article
Mar 14, 2023

Can Netflix develop an ad stack without Microsoft? After just a few months, the streamer is already showing nervous signs around how to handle its advertising future.

ChatGPT enters the Apple App Store policy battleground

ChatGPT enters the Apple App Store policy battleground

Article
Mar 06, 2023

Generative AI is a content moderation threat multiplier: Apple and Blix face off over AI-generated content restrictions for the App Store. We can expect controversy to escalate as legal liability looms.

AI’s exponential advancement could spur $15.7T in economic growth by 2030

Article
Mar 02, 2023

OpenAI wants to build an AI that can outsmart us: The startup’s latest manifesto shows that the technology is on a breakneck trajectory toward either an economic revolution or catastrophe.

ChatGPT and Generative AI in Banking

ChatGPT and Generative AI in Banking

Report
Mar 01, 2023

ChatGPT is the talk of 2023. In the banking industry, generative AI technology has promising use cases in marketing and customer service, and it has the potential to make machine learning applications more accurate and efficient.

Alphabet-subsidiary Everyday Robots powers down amid zealous budget cuts

Alphabet-subsidiary Everyday Robots powers down amid zealous budget cuts

Article
Feb 27, 2023

Google unplugs its robotic arm: Everyday Robots is the latest cost-cutting casualty. The timing is risky given Microsoft’s ChatGPT-robotics research and a potentially robust robotics consumer market ahead.

Microsoft expands Bing AI offering as prices skyrocket

Microsoft expands Bing AI offering as prices skyrocket

Article
Feb 23, 2023

ES: Microsoft’s Bing AI has a huge price tag: The tech giant’s cavalier commercialization of generative AI has uncertain profitability. High compute costs are passed on to developers as other challenges mount.

Microsoft’s advertising moves in 5 charts

Microsoft’s advertising moves in 5 charts

Article
Feb 22, 2023

Of Microsoft’s $198 billion in revenues last year, only about 6% came from advertising. Could a revamped Bing help build out this revenue stream? It’s hard to imagine, but not impossible. Here are five charts that look at Microsoft’s latest ad moves.

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